A deep dive into China's e-commerce. We'll bring you brand stories, tips on the latest technology trends and service. Brought to you by the world's largest e-commerce ecosystem, Alibaba Group.
From recent discussions with German brands Lauenstein and Beurer, Alibaba's Karl Wehner details how China - which offered a viable market during Covid lockdowns in their home and EU markets - has become core to the SMEs' future growth strategies.
Sweaty Betty Vice President for China Lexie Morris details how the stylish U.K. fitness apparel brand targeted Alibaba's Tmall Global for its entry into China and its expansion plans in the world's largest consumer market.
Senreve founder Coral Chung shares the creative secrets that have fueled her handbag and accessory brand’s success in China and around the world.
Mark Yuan and Zoe Zhang are the founders of New York-based e-commerce livestreaming consultancy, And Luxe. In this Alicast with Monica Suk, the married couple looks back at the past four years of bringing Western brands and products to life for Chinese consumers and the prospects the model will catch on in other parts of the world.
Bain & Co. Senior Partner Bruno Lannes is co-author of a research report titled China Luxury Report 2020: New Growth for China's Luxury Goods Market along with Alibaba’s Tmall Luxury unit. On the latest Alicast he talks about the year that was and expected trends in the year ahead for luxury retailing in China and elsewhere in the world.
Alibaba's 11.11 is over, but the important lessons brands learned during the world's largest shopping festival will stand them in good stead throughout the entire year. Gartner Managing Vice President Danielle Bailey joins Alicast to explain how brands can adopt 11.11-style experimentation and marketing innovations for success in other campaigns on the calendar.
With Alibaba's Global Shopping Festival behind us and Black Friday just ahead, WPP's David Roth - CEO of The Store, Chairman of Brand Z and a China e-commerce expert - shares his thoughts on brand behavior in China, the future of livestreaming in e-commerce and how Black Friday in the U.S. is different from 11.11, the world's largest shopping event.
Can a startup go global right away? Josh Ghaim, CEO of a startup called Nuria, says yes and is demonstrating how it's done through collaboration with Alibaba's Tmall Global. Ghaim co-founded his skincare company after 15 years at Johnson & Johnson. And he says these days, whether you're a big company or startup, embracing digital transformation in the era of e-commerce it's easier than it ever was to reach new ...
It’s fair to say that without Alibaba.com, there would be no Alibaba Group. The group’s oldest and most-venerable e-commerce platform was at the heart of what Jack Ma and his fellow founders started up in 1999. The 2020 version of the B2B platform has become a global, digital marketplace matching buyers and sellers. It is – among other things – an end-to-end platform for U.S. small and medium-sized businesses looking to go global.
Along with its human toll. Covid-19 also had a profound impact on China’s retail sales. At the height of the pandemic in January and February, foot traffic dried up due to lockdowns, and retail sales dropped sharply in most categories. As China has emerged from the effects of the virus, we’ve seen retail sales rebound and new, interesting patterns of consumer consumption emerge, some of them looking as if they’re reshaping the sect...
In our latest Alicast, Harvard Business School Executive-in-Residence Daniel O'Connor shares his thoughts – and results of a case study – about Alibaba's Tmall Innovation Center. The model of working closely with brands and using consumer analytics to help create new products that can be sped to market in China is revolutionary. It's also something big companies and brands in the West should consider to become more plug...
Fashion designer Diane von Furstenberg talks about how Covid-19 has allowed her to reset and reevaluate her business, her outlook on the China market and the role of innovation that has been core to her vision since she pioneered the wrap dress nearly 50 years ago. Her brand's digital pivot has included deeper engagement with Chinese consumers and fundraising for pandemic relief via Alibaba's Taobao Live channel and becomin...
Fliggy's Frank Huang discusses the travel platform's recent developments, its relationships with customers and travel & hospitality brands and what the future will look like.
In the four-plus years since its founding, Tmall Global has become China's number-one import e-commerce platform. Deputy GM Yi Qian joins Alicast to discuss its recipe for success and future plans.
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