All Things TechIE Podcast - Episode 127

All Things TechIE Podcast - Episode 127 at IBC2025

This a booth tour of Storj, one of the sponsors to All Things TechIE Podcast while at IBC2025.

ATLANTA, September 10, 2025 – Storj today announced Production Cloud, a purpose-built platform for modern media workflows. It combines Storj’s new Global Collaboration tier of high-performance distributed object storage and Object Mount cloud media access into a unified media solution. Designed for editorial, media production teams in post, news, and sports, Production Cloud empowers creative teams to collaborate globally, move faster, and scale with confidence.

 

By combining distributed object storage and seamless file access into a single offering, Production Cloud enables collaboration, low-latency editing, and cost-effective archiving across distributed environments. 

 

Storj also announced that cloud compute for media is in beta and will soon be added to the platform.

 

"Storj is focused on solving the challenges in the world's most demanding workflows,” said Colby Winegar, CEO of Storj. “We now have the storage, compute, and access solutions to give creative teams the speed, scale, and flexibility to work without limits."

 

“Storj’s storage tiers and file-based access already address key bottlenecks in media production,” said Alex Holtz, Research Director, Worldwide Media & Entertainment Digital Strategies at IDC. “And now, the Production Cloud puts everything M&E teams need to move faster, scale on demand, and simplify workflows into one integrated platform.” 

 

Global production: Where traditional cloud providers fall short.

Media production – from broadcast and creative agencies to film and TV – has evolved rapidly in recent years, with more remote collaboration, massive file sizes, global delivery timelines, unpredictable cloud bills, and non-stop deadlines. 

 

Since 2022, the number of films and TV shows made in the U.S. has dropped by about 40%. Meanwhile, over 70% of M&E leaders in the U.S. and U.K. agree or strongly agree media production work is becoming more remote and collaborative, with nearly 80% stating that migrating from on-premise to cloud-based workflows is important or very important.

 

Traditional cloud providers were not optimized for the realities of media and entertainment decades ago, and the needs of production teams today expose the limits of legacy cloud providers daily. Transferring hundreds of gigabytes across regions leads to delays, while surprise egress fees strain budgets, and replication-heavy architectures slow down productions.

 

Modern production teams now need:

• Instant access to huge files in the cloud
• Predictable pricing with no egress surprises
• Consistent global performance without replicating across regions
• Secure, private storage built for compliance and resilience
• Workflows that just work across tools and teams

 

Production Cloud: Modern infrastructure for modern production teams.

Production Cloud from Storj is designed to solve these specific needs, reflecting a strategic shift in how creative teams interact with cloud infrastructure. It bundles Storj’s high-performance Global Collaboration tier of Distributed Storage with Object Mount, Storj’s proprietary interface for accessing media in the cloud, and has no egress fees and zero API fees. This integration allows users to ingest camera-to-cloud, perform frame-accurate editing, proxy workflows, conform, and content distribution directly from the cloud.

 

Production Cloud eliminates egress and API charges, simplifying production and enabling predictable costs for high-throughput workflows. Customers can also add an Active Archive storage tier that supports long-term retention and active retrieval for repurposing content. When done, archived assets remain accessible without the cost or complexity of traditional cold storage.

 

The Production Cloud accelerates real-world production workflows.

• Ingest - Fast ingest, less wrangling with direct S3 access for camera-to-cloud workflows.
• Dailies - Frame-accurate playback for reviewing LUTS, enable instant remote review and faster creative decisions.
• Assistant Editing - Proxy generation, metadata tagging, and global clip access for editorial prep.
• Selects & Assembly - Instant bin and timeline access lets editors start rough cuts without delay.
• Editing - Multi-track support, VFX pulls, and remote preview deliver fu