August 6, 2025 • 29 mins
"AI is in the minds of a lot of people right now and naturally with such big technological shift, you find that there is a big skill gap. You know, there is companies demanding skills in this area, and yet naturally in the marketplace, they might have difficulty finding that skills that is required for companies. So, you know, job seekers need to be a lot more conscious in terms of how they are equipping themselves. One of the things is that LinkedIn courses are there [to help]. I always talk about the three affirmative actions that you can do. One is making sure that you are fluent in this area. I think what are the things that you can do to actually get your hands on all these tools so that you become fluent in just playing around with the tool and making sure that you feel comfortable. The second area that I advise people is to make sure that you feel that you have the agency to master your destiny. The third thing will be to take action. If you have learned all these skills, find a way to showcase it and find a way to actually talk about it so that you are, you can actually surface your capabilities in this space." - Feon Ang
Fresh out of the studio, Feon Ang, Managing Director of LinkedIn Asia Pacific, joins us to explore how the platform is transforming professional networking and career development across the region's 343 million members. She shares her career journey from publishing to tech leadership, reflecting on the evolution from typewritten CVs to AI-powered job searches today. Feon explains LinkedIn's unique approach combining scale, trust, and member-first philosophy, emphasizing how their AI tools enable professionals to find opportunities through natural language while companies streamline hiring processes. She highlights the platform's remarkable growth metrics—47 hires per minute and 36% video engagement growth—showcasing how organizations are re-engineering recruitment and learning through AI coaching and personalized pathways. Addressing the challenges of AI adoption and skills gaps, she emphasizes the importance of three key actions: fluency, agency, and action, while advocating for accessible AI integration into daily workflows. Closing the conversation, Feon shares her vision for creating even greater economic opportunity across Asia Pacific as professionals and businesses navigate the AI transformation together.
Profile: Feon Ang, Managing Director of LinkedIn Asia Pacific: https://www.linkedin.com/in/feonang/
Episode Highlights:
[00:00] Quote of the Day: Feon Ang
[01:06] Feon's career journey from publishing to tech
[03:00] Three key lessons from Feon's career journey: members first, scale, trust
[00:05:18] LinkedIn's mission: creating economic opportunity globally
[00:06:28] Asia Pacific: 343 million members, fastest growing
[00:08:19] Business milestone: crossed 17 billion globally
[00:09:50] Highest engagement rate across social platforms
[00:11:00] Video content growing 36% year-on-year
[00:12:24] Real-time hiring: 47 hires per minute, 10,000 applications every minute
[00:14:00] AI job search using natural language
[00:15:42] LinkedIn hiring assistant streamlines recruitment
[00:17:18] AI coaching creates personalized learning pathways
[00:19:10] Skill gaps demand conscious professional development
[00:21:00] Advice for Professionals in the age of AI: Fluency, Agency, Action
[23:13] Community partnerships supporting workforce development
[25:12] How CEOs are using social media via LinkedIn
[27:02] What does great look like for LinkedIn in the Asia Pacific?
[28:00] Closing
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Yeah, is in the minds of a lot of people right now.
And naturally with such big technological shift, you find
that there is a big skills gap. There is companies demanding
skills in this area and yet naturally in the marketplace
they might have difficulty finding that skills that is
required for companies. So you know, job seekers need to
(00:21):
be a lot more conscious in termsof how they are equipping
themselves. One is of course LinkedIn
learning courses is there and I always talk about the three
affirmative actions that you cando. 1 is making sure that you
are fluent in this area. What are the things that you can
do to actually get your hands onall these tools so that you
(00:42):
become fluent in just playing around with the tool and making
sure that you feel comfortable. The second area that I advise
people is to make sure that you feel that you have the agency to
just kind of master your destiny.
And the third thing will be to take actions.
If you have learnt all these skills, find a way to showcase
it and find a way to actually talk about it so that you can
(01:05):
actually surface your capabilities in this space.
Welcome to Analyse Asia, the premier podcast dedicated to
dissecting the pulse of business, technology and media
in Asia. I'm Bernard Liang, and LinkedIn
has been the professional heartbeat in the Asia Pacific.
(01:25):
Every minute on LinkedIn, 47 people are hired and over 10,000
people apply for jobs. How is this real time scale of
hiring playing out in the Asia Pacific region and what impact
does it have in companies and professionals in the era of
generative AI? With me today is Fionang,
Managing Director for Asia Pacific LinkedIn, to discuss the
(01:45):
company's business footprint in the region, the changing world
of work in AI, and how LinkedIn is helping professionals to
navigate this new landscape so beyond.
Welcome to the show. Thank you Bernard for having me.
I have to tell you, I begin as the first LinkedIn influencer
when the LinkedIn Asia Pacific was set up with Arvind Rajan.
That's cool. Yeah.
So that was the first that I begin.
(02:07):
But today I have you here and this has been an interview that
I really wanted to get my hands into.
So first I wanted to usually forall my guests who come to the
podcast, I want to hear their origin story.
How do you start your career? Well, when I first graduated, I
started my career in a company called Dun and Bradstreet, which
is AUS company. I was there for a very short
(02:29):
stint because I was young and just exploring different things.
And then I stayed a longer stintin the next company, which is
Marie Claire, a publication company.
And when I was there, I had a lot of fun.
But during that period is also the period where everyone is
talking about tech. And in my mind, I just feel like
tech is the new industry I need to get into.
(02:52):
And fortunately, I was able to move from a publishing firm to
Ingram Micro. That led me to Dartmoor, which
is AIT advisory firm. And here I am after Gartner, I'm
in Lincoln. And it's really someone who left
Gartner and at that time told mehow wonderful LinkedIn is and
(03:13):
recommended me today's job. So what actually LED you to this
role in LinkedIn? So when I joined LinkedIn, I was
managing Southeast Asia at that time.
The time and place in my life was that I had three young kids
and I was very happy to be doingthat job.
And as I was able to actually didn't really contribute and see
(03:37):
the vision of the company. I was very fortunate that I had
the support of Arvind that you mentioned and Harry and Olivia,
who were my predecessor, that they actually grew me and
prepared me for the managing director role.
So, looking back on your experience now leading
Linkedin's business across such a diverse region, what lessons
can you share about your career journey with my audience out
(04:00):
there? Well, there are many lessons I
would say, but from the perspective of LinkedIn, I've
learnt to realise how important you stay true and to your
calling to the true north of thecompany, which is the vision of
this organization and how is so essential to keep to the values
(04:21):
of this organization, which is members first.
If you don't understand the concept of members first, it's
very difficult to you know all your decisions is made towards
understanding how important it is to have a members first
philosophy. And I feel like that is so
important to really understand and internalise it so that when
you make decision is made aroundthat value statement.
(04:44):
The second learning would be theunderstanding of scale.
When I first joined LinkedIn, I was told, and we hear this all
the time, every second, two new members join the platform.
But today, every news, everyone 2nd 7 new members join the
platform. It goes to show that skill
matters. And at that time I thought, wow,
LinkedIn is so big. But today if you look at it,
(05:07):
everyone 2nd 7 new members are joining.
So the power of skill is not to be underestimated in terms of
how people connect with each other and learn from each other.
And a third, I would say trust because a platform without that
trust is not sustainable. I was just having a conversation
the other day with Aceo and he said he loves posting on
(05:30):
LinkedIn. He said that what he post on
LinkedIn, he gets a lot of constructive feedback.
And he said these commands help him to think and allow him to
feel that what he wrote on the platform is meaningful because
the feedback is constructive. And he asked why do you think
that's the case? I kind of thought for a minute,
(05:52):
and I think it's really because the platform has gotten lots of
trust among its people and also the members has that identity.
So when people has that identityassociated, they tend to be a
lot more thoughtful with the comments that they put there.
So I thank you for those points of thoughts.
(06:13):
I want to come to the main subject of the day.
I want to talk about Linkedin's current business footprint in
Asia Pacific and also the impactof generative AI in the Asia
Pacific. But first, maybe we should first
start for our audience out there, Could you describe
Linkedin's overall mission and how is it specifically playing
out in the Asia Pacific region? Well, our vision statement is to
(06:34):
create economic opportunity for every member of the global
force. And I think it's important that
when you look at that statement and understand the platform
itself, we have 1.3 billion members on our platform,
17,000,000 companies represented.
And at any one time, we can see what are the jobs that are
companies, what kind of skills companies are looking for and
(06:57):
what kind of applications. For every one minute, 47 hires
are made and 10,000 applicationshappen on our platform.
And it goes to show that when you have that kind of data, you
really can take a bird's eye view of what's happening around
the world and understanding how is skills framework changing,
(07:19):
how are people looking, what kind of jobs are people looking
for, and what kind of skills arein demand.
And understanding that perspective gives you a generous
sense of the workforce transformation that's happening
right now. So Asia Pacific is Linkedin's
largest regional member base, right?
If we've over I think 343 billion, make sure you correct
(07:39):
me if the numbers. Are for 3,000,000 members.
So what do you think explains the skill and engagement now in
the Asia Pacific region? Yeah.
Well, three of the largest, fivelargest economies is in Asia
PAC. You've got China, India, Japan
and you know, we think and I believe that Asia PAC will
continue to be a very important platform for members to actually
(08:03):
find each other, engage and havea trusted knowledge exchange.
If you look at the numbers itself, India is one of our
fastest growing members, growingby 22% year on year and
155,000,000 represented on our platform.
There's a large number. So in that sense, you find that
there's a young and mobile workforce that is happening in
(08:26):
this part of the world that is eager to learn, eager to
connect, eager to find their next opportunity on the
platform. People connect to find their job
opportunities, connect to find businesses, connect to find, to
learn and to upgrade themselves.Partly because the Asian culture
is very much driven by wanting to learn more and and just keep
(08:49):
growing and find you find that alarge consumption of our AI
skills and learning hours are happening in this part of the
world as well. Yeah, I think the LinkedIn
learning videos are pretty good,even I myself also watch it
sometimes. So how would you now
characterize Linkedin's businessfootprint in the Asia Pacific
today from the size and growth of the member base and also the
(09:12):
kind of breadth of services thatyou're actually offering?
I know there is, I probably might get this wrong, but
there's marketing solutions, there's sales Navigator and also
I think premium members on your site as well, which I am a proud
premium member that's. Great.
SO if you look at our members, when I first joined, it was
25,000,000. Today is 343 members.
(09:33):
And every second, like I mentioned, 7 new members are
added. So from our professionals and in
terms of our platform continues to grow quite rapidly.
In terms of our business, we just crossed 17 billion globally
and it's quite a sizable business.
And like you mentioned the different business lines from
(09:55):
talent and learning business, that's actually one of our core
vision statement which is reallyequipping organisations to find
the right talent on our platformand for professionals, job
seekers to find jobs. So in terms of our talent and
learning during, we also help organisations to equip them with
(10:17):
the learning courses like you mentioned, LinkedIn learning
courses. Actually a lot of organisations
subscribe to our talent and learning solutions.
In fact, 60% of the Fortune 100 companies are relying on both
our solutions, meaning they don't just buy our hiring
solutions, they buy our learningsolutions as well.
(10:37):
And if you look at the consumption, we have 24,000
learning courses on our platform.
So and the most consumed costs right now you can imagine is
AIAI. Yeah, I hear you.
Yeah. So in 2024, LinkedIn achieves
the highest engagement rate across all social platforms.
(10:58):
What is driving this engagement now?
I mean specific from your domain, just looking at this
region alone. We see that as we roll out video
has been one of the biggest consumption and it's been
growing 36% year on year. So video consumption is big
young professionals like to feellike they can consume video in a
(11:20):
very in a way that they feel that is a short form is easily
digestible. And from the people that are
posting, they also feel like they can represent their voice
in an authentic manner. And it's easy for them to
articulate what's on your mind. And in fact, the CFO of Grab
actually did his announcement earnings on LinkedIn learning
(11:42):
and he said that preparing for that selfie, you know, podcast
or video was much easier compared to composing a post.
And he was able to drive a lot of engagement with that.
It's probably also the right audience as if you do it say in
other video sharing like say a take top, for example, LinkedIn,
(12:02):
you have a direct audience of the short form video that's
actually direct to a professional audience.
And I know that the short form video is now currently your
fastest growing format. I think it's about 36% year on
year watch time growth. So how is LinkedIn now adapting
this product strategy to serve this unique concentration of
consumption patterns within the Asia Pacific?
(12:24):
Because most of the people use their mobile phones, the screens
is actually where they get exposed to most of the LinkedIn
content. Yeah, because video is where our
professionals, where our memberslike to consume and we are also
seeing people enjoying posting with video as well.
We will continue to double that down in terms of double down on
(12:47):
that area and and just make surethat we provide relevant content
for the members. You know, it could be anything
that is a bit of light hearted corporate jokes, or it could be
something that is more serious. But on the whole, video and
short content video will continue to be one of the most
important part of our strategy. And you find that even in our
(13:11):
LinkedIn learning courses, shortvideos are what we are rolling
out with like full content courses, but we cut it into
various short forms so that it'seasy to digest.
So you already mentioned this, every minute on LinkedIn, 47
people are hired, 10,000 people,over 10,000 people apply for
jobs. How is this now real time scale
in terms of hiring playing now in the Asia Pacific region?
(13:33):
And I guess what's the impact now to companies and
professionals here? Yeah.
We believe that people continue to find jobs on LinkedIn and
companies, not just enterprises,mid market SMBs across Asia pad,
we are seeing hiring up to 18% year on year growth.
So people are continuing to findthe right candidates on LinkedIn
(13:57):
and, you know, and it's just exciting to see how this growth
will continue. So what's the one thing you know
about LinkedIn that very few do in the Asia Pacific market?
What is one thing that I know about LinkedIn that you feel
like? Yeah, or maybe something about
LinkedIn that maybe the members don't know about.
(14:17):
I think most people know how powerful LinkedIn is.
I wish more people would understand how transformational
it can be. I still remember when I first
started work. There's no such thing as
LinkedIn. I had to look through the
newspaper, type my CV on a typewriter.
Yes, I remember. That slowly transformed to
(14:39):
WordPerfect, but those were the days, you know?
But if you look at where we are today, I think LinkedIn is a
very powerful platform that allows you to kind of keep in
touch with what's happening in the world, get expert knowledge
from trusted sources. At the same time be able to find
(14:59):
jobs that is relevant. In fact, we roll out like Gen.
AI for job seekers and that allows you to use a natural
language to find jobs. For example, maybe I want to be
I want to be a creator in a hospitality world, you know,
like you can use your like natural language and say the
skills that you want to bring and find a job that you will
(15:22):
really have find delight in. That's a perfect set.
We only talk about AI and the changing nature of work.
I know nowadays if you write a message on LinkedIn, you can
actually do a rewrite with AI feature, which is very common,
but we're going to talk more about that in a way.
So I think first we talk about the changing of work with AII.
Think. Other than that, how is LinkedIn
(15:43):
now helping organizations to think about AI in order for them
to stay competitive? Yeah, I think when we think
about the word AI, it feels likeOK is everyone is talking about
it Exactly how is it taking off?You know, as in any kind of big
(16:04):
shift in technology, there will always be uneven adoption.
So there will be some companies that are very eager to jump on
the bandwagon. There will be some that are slow
in in just kind of picking up that you know the big movement.
So there will be uneven adoption.
There will be skills gap naturally.
(16:26):
So the way we are thinking aboutit is how do we equip
organisations so that it becomesa part of how they think about
their work. And the key is how do you make
it simple enough so that it's not scaring people off.
And we're very happy to kind of roll out our LinkedIn hiring
assistance to organisations, LinkedIn hiring assistance for
(16:49):
shop with correct NEHA. And Neha basically allows
organisations to actually take the mundane work out of what a
sourcing organization. When ATA team, usually they have
to source a lot of candidates. Sometimes they have to look
through like 305 hundred candidates in order to find one
ideal candidate. But today, if you are able to
(17:09):
describe the type of individualsyou are looking for, yeah, I can
do the sourcing for you. So it really takes a lot of
mundane work and the beauty is now the recruiter can
concentrate on that conversationwith those candidates that you
have found and that meaningful conversations is what makes work
a lot more delightful. If I were to think about the
(17:33):
impact of generative AI, think jobs are currently evolving very
rapidly, right? I think about some studies
suggest about 70% of the skills of today's roles will change
will change within the next 5 years.
I think how is thinking now preparing businesses and
professionals in the Asia Pacific to sort of navigate and
(17:53):
also anticipate the change? Yeah, like I said, you know with
all this technology shift, even when we talk about
industrialisation, terms of industrialisation to the
different tech when it first take off, there will be uneven
adoption. So our job is to really work
with organisations as well as job seeker to make it to make.
(18:14):
That's why we make Jenny I incorporating some of this into
the tools that every member use every day.
They are becoming very familiar with it.
With organizations, there are different platforms where we
have AI coaching where we actually help organizations with
creating learning pathways for each individual that is tailored
(18:37):
for individual needs. Say for example, I am currently
a managing director of LinkedIn.I have a desire, say I want to
become ACEO. And what would be the kind of
learning pathways that is necessary for me to be ACEO of a
company? Yeah.
So that kind of tailored learning pathways is very
unique. On top of that, it also has a
(18:59):
learning coach. So if I struggle with some
difficult, you know, giving feedback, say for example, I can
actually have a practice with anAI coach.
So it's highly valuable. So you're thinking about in
terms of a coach that is beside you through LinkedIn and helping
you to shape and help you to learn more new things.
(19:21):
Yeah. It's a trusted social network.
It's a soft skill that that individual need to develop and
with AI coach you can actually practice that.
So that's is highly valuable fora lot of people.
And companies are adopting LinkedIn Learning not just for
its content, but for its relevancy in terms of rolling
(19:42):
out AI coaches for each of theiremployees.
And then when it comes to LEH oreven in the B2B campaign,
marketing campaign marketeers used to spend so many hours
trying to put a campaign together.
Today with our AI we are able toactually help marketing managers
to pull campaign in minute. Given the rise of generative AI,
(20:04):
how is it changing the expectations of the job seekers
and recruiters within the Asia Pacific region?
Yeah, so we're talking about howAI is in the minds of a lot of
people right now. And naturally with such big
technological shift, you find that there is a big skills gap.
You know, there is a companies demanding skills in this area
(20:27):
and yet naturally in the marketplace they might have
difficulty finding that skills that is required for companies.
So, you know, job seekers need to be a lot more conscious in
terms of how they are equipping themselves.
One is of course LinkedIn learning our sources there and
you know, I always talk about the three affirmative actions
(20:48):
that you can do. 1 is making sure that you are fluent in this
area. I think what are the things that
you can do to actually get your hands on all these tools so that
you become fluent in just playing around with the tool and
making sure that you feel comfortable.
The second area that I advise people is to make sure that you
(21:09):
feel that you have the agency toto just kind of master your
destiny in a sense that you havethe agency.
The specific professional skill that you're supposed to be going
towards, say maybe being a lawyer, being an accountant and
having AI to enable you. Exactly.
You know, you should actually kind of double with that and
feel equipped that you need to kind of pick up these skills.
(21:31):
And the third thing will be to take actions.
You know, if you have learned all these skills, find a way to
showcase it and find a way to actually talk about it so that
you are you can actually surfaceyour capabilities in this space.
I think as a adjunct associate professor now in NUS Business
School, I'm teaching a lot of graduates and given there's this
(21:52):
recent trends of employers are hiring fewer graduates and
relying more on AI, I suspect it's not the AI.
I suspect it's more because of the current what is happening in
the geopolitical world and people are actually business
need to plan. So, but I would have a different
question for you. What would be your advice to
young graduates entering the workforce?
(22:14):
Yeah, I think it's similar to what I said earlier about
fluency, agency and action. So, you know, making sure that
you've you are, you know, getting your hands in all these
tools and making sure that you become fluent in this space.
AI is here to stay. You know, it is no ordinary
time, as my CEO would say. It is a time right now for us to
(22:37):
make sure that we are playing with it, understanding it and
doing something about it, I think.
You have talked a lot about how LinkedIn with the different
tools that were able to help your members, specifically
things like smart job search, personalized skill
recommendations, AI coaching. How are they now being received
(22:59):
by the members in terms of Apex?Do you see them trying to use
more of this to upskill themselves or are we still at
the stage where we need to give send more awareness to help
people to actually know that these tools are actually
available to help them? Yeah, I think once these tools
are incorporated into the daily workflow, you find that people
(23:19):
are using them. So definitely the adoption has
been really high. When a job search is in a
natural language, why not is so simple to use When an assisted
message is there for you to use?Usually people find that writing
the first the message is always the hardest.
But when you have an AI assistedmessage to actually help you and
(23:41):
then the human element, you can't run away.
The human element you still needto make your own edit.
You still need to, you know, getyour eyes over it so that it's
actually coming from you in the most authentic manner.
I always tell my students not toget the generative AI thing to
write for you. You should write your own
message and then get the generative AI to help you to
fine tune the message. Yeah, the message is unique, but
(24:01):
not the AI tool itself, I think.I think in your position, you
probably have spoken to government, many institutions
out there in the region who definitely would want to partner
with you. Can you tell me how does
LinkedIn or maybe in your own personal capacity help
collaboration to support the workforce development and also
the upscaling within the Asia Pacific region?
(24:23):
I know that's something that youhave been doing across the
region. Yeah.
I'm very passionate about this because I feel like it's in line
with our vision, in line with our value statement as well.
And I think is if you look at the various programs that we
roll out, 1 is what we call the LinkedIn coaches.
So we work with doctors tomorrow.
(24:44):
We work with do not underprivileged groups in terms
of how we can equip them and we give them access to LinkedIn
learning tools so that they are not left behind.
So those are the LinkedIn coaches when we actually get our
employees involved to be part ofthe coaching to actually help
them to understand how to make maximize the use of these tools.
(25:07):
We also work with. Recently I work with MVPC to
celebrate SG-60. Yes, well, we're going to be
celebrating in. Two weeks time exactly and that
can be recorded in good company because we believe that if we
kind of tap onto companies can do so much to actually involve
their employees to do greater good together.
(25:29):
And so when we think about companies doing good and doing
well is such an important element of why we do what we do.
And then a tight area would be really understanding some of the
challenges that organisations are going through.
So we partner with organisationslike Learning Hub to actually
really use them as a third partyand actually collaborate with
(25:53):
them and form a partnership to understand how we can reach out
to companies that is trying to equip their employees as.
Well, you're referring to the National Trade Union Congress.
For those out there is NTUC Singapore.
Yes, yes. And that helps to reach out to
more of the employees base as well.
So what is the one question you wish more people would ask you
(26:16):
about LinkedIn that very few people don't?
One question I wish people wouldask me about LinkedIn.
More, more. Ask me more about LinkedIn.
People tend to think like, oh, LinkedIn, maybe the first thing
that came to mind is that you are like another social media
(26:36):
platform and and they don't understand the difference.
But when they understand it, they will use it without guilt.
So I had this very interesting conversation that from someone
who said now that I'm using LinkedIn, I feel like when I use
LinkedIn, I don't feel guilty because they feel like they're
(26:58):
gaining greater knowledge and they are understanding what's
happening in the world. So it's a.
Bit so actually using LinkedIn is not about self promotion.
Definitely not. Yeah, no, but I think it's
important to get the word out there.
For many professionals, LinkedInis now a professional network
that everybody uses to communicate their understanding
(27:21):
of their professional life. You know what they learned in
the process? What what are the customers they
serve and what makes what what drives them to work every day,
Right. Yeah.
Passion. And also when you're on the
platform, you're also understanding the world trends.
You are hearing what other CEOs are talking about because we
have a lot of CEOs posting shortform videos on LinkedIn.
(27:43):
They are posting their knowledgeon LinkedIn so you get to learn
what's happening as well. I saw the famous video by Bill
Gates and his daughter. His daughter started a company
and then he said he's doing one day doing this short form video
of him doing customer service for his daughter's company,
LinkedIn. I was like, wow, this is like we
can we get the access to global messages all out there and we
(28:06):
can actually even learn from those global messages.
Out there? Exactly.
Exactly. So my traditional closing
question, what does Greg look like for LinkedIn to you in the
Asia Pacific? It looks like I hope that there
will be even more members on LinkedIn so that they get to
benefit the goodness of this platform, Finding jobs, finding
(28:30):
the economic opportunity, finding businesses that they
need to find and helping organisations, helping
professionals, helping everyone in the workforce to be
successful. Fion, Many thanks for coming on
the show and I really appreciatehaving you here to talk about
how LinkedIn is helping all the professionals and business
(28:51):
owners out there in the Asia Pacific.
And of course, in closing, I have two very quick questions.
First thing, any recommendationsyou have that inspired you
recently? Well, the one is I've been
reading the book Super Agency byRay Hoffman.
The second. LinkedIn, yes.
The second is actually interesting is a 30 day AI
guide, Henderson Moto. Henderson is an AI principal
(29:16):
instructor in and I've just beenfollowing his 30 day guide and
all you need to do is do one thing one day at a time and you
put that into practice. So that has been super helpful
for me. So how can my audience find you
and if anything that you want toshare with on about LinkedIn to
them? Find me on LinkedIn.
OK, great. I will.
(29:36):
We will do that for all the audience out there.
You can of course send us a feedback on Analyse Asia, of
course, subscribe to us on Spotify, YouTube and of course
LinkedIn is actually a very important channel where we send
our short videos. So of your Many thanks for
coming on the show and I look forward to speak to you soon.
Thank you.
Yeah, is in the minds of a lot of people right now.
And naturally with such big technological shift, you find
that there is a big skills gap. There is companies demanding
skills in this area and yet naturally in the marketplace
they might have difficulty finding that skills that is
required for companies. So you know, job seekers need to
(00:21):
be a lot more conscious in termsof how they are equipping
themselves. One is of course LinkedIn
learning courses is there and I always talk about the three
affirmative actions that you cando. 1 is making sure that you
are fluent in this area. What are the things that you can
do to actually get your hands onall these tools so that you
(00:42):
become fluent in just playing around with the tool and making
sure that you feel comfortable. The second area that I advise
people is to make sure that you feel that you have the agency to
just kind of master your destiny.
And the third thing will be to take actions.
If you have learnt all these skills, find a way to showcase
it and find a way to actually talk about it so that you can
(01:05):
actually surface your capabilities in this space.
Welcome to Analyse Asia, the premier podcast dedicated to
dissecting the pulse of business, technology and media
in Asia. I'm Bernard Liang, and LinkedIn
has been the professional heartbeat in the Asia Pacific.
(01:25):
Every minute on LinkedIn, 47 people are hired and over 10,000
people apply for jobs. How is this real time scale of
hiring playing out in the Asia Pacific region and what impact
does it have in companies and professionals in the era of
generative AI? With me today is Fionang,
Managing Director for Asia Pacific LinkedIn, to discuss the
(01:45):
company's business footprint in the region, the changing world
of work in AI, and how LinkedIn is helping professionals to
navigate this new landscape so beyond.
Welcome to the show. Thank you Bernard for having me.
I have to tell you, I begin as the first LinkedIn influencer
when the LinkedIn Asia Pacific was set up with Arvind Rajan.
That's cool. Yeah.
So that was the first that I begin.
(02:07):
But today I have you here and this has been an interview that
I really wanted to get my hands into.
So first I wanted to usually forall my guests who come to the
podcast, I want to hear their origin story.
How do you start your career? Well, when I first graduated, I
started my career in a company called Dun and Bradstreet, which
is AUS company. I was there for a very short
(02:29):
stint because I was young and just exploring different things.
And then I stayed a longer stintin the next company, which is
Marie Claire, a publication company.
And when I was there, I had a lot of fun.
But during that period is also the period where everyone is
talking about tech. And in my mind, I just feel like
tech is the new industry I need to get into.
(02:52):
And fortunately, I was able to move from a publishing firm to
Ingram Micro. That led me to Dartmoor, which
is AIT advisory firm. And here I am after Gartner, I'm
in Lincoln. And it's really someone who left
Gartner and at that time told mehow wonderful LinkedIn is and
(03:13):
recommended me today's job. So what actually LED you to this
role in LinkedIn? So when I joined LinkedIn, I was
managing Southeast Asia at that time.
The time and place in my life was that I had three young kids
and I was very happy to be doingthat job.
And as I was able to actually didn't really contribute and see
(03:37):
the vision of the company. I was very fortunate that I had
the support of Arvind that you mentioned and Harry and Olivia,
who were my predecessor, that they actually grew me and
prepared me for the managing director role.
So, looking back on your experience now leading
Linkedin's business across such a diverse region, what lessons
can you share about your career journey with my audience out
(04:00):
there? Well, there are many lessons I
would say, but from the perspective of LinkedIn, I've
learnt to realise how important you stay true and to your
calling to the true north of thecompany, which is the vision of
this organization and how is so essential to keep to the values
(04:21):
of this organization, which is members first.
If you don't understand the concept of members first, it's
very difficult to you know all your decisions is made towards
understanding how important it is to have a members first
philosophy. And I feel like that is so
important to really understand and internalise it so that when
you make decision is made aroundthat value statement.
(04:44):
The second learning would be theunderstanding of scale.
When I first joined LinkedIn, I was told, and we hear this all
the time, every second, two new members join the platform.
But today, every news, everyone 2nd 7 new members join the
platform. It goes to show that skill
matters. And at that time I thought, wow,
LinkedIn is so big. But today if you look at it,
(05:07):
everyone 2nd 7 new members are joining.
So the power of skill is not to be underestimated in terms of
how people connect with each other and learn from each other.
And a third, I would say trust because a platform without that
trust is not sustainable. I was just having a conversation
the other day with Aceo and he said he loves posting on
(05:30):
LinkedIn. He said that what he post on
LinkedIn, he gets a lot of constructive feedback.
And he said these commands help him to think and allow him to
feel that what he wrote on the platform is meaningful because
the feedback is constructive. And he asked why do you think
that's the case? I kind of thought for a minute,
(05:52):
and I think it's really because the platform has gotten lots of
trust among its people and also the members has that identity.
So when people has that identityassociated, they tend to be a
lot more thoughtful with the comments that they put there.
So I thank you for those points of thoughts.
(06:13):
I want to come to the main subject of the day.
I want to talk about Linkedin's current business footprint in
Asia Pacific and also the impactof generative AI in the Asia
Pacific. But first, maybe we should first
start for our audience out there, Could you describe
Linkedin's overall mission and how is it specifically playing
out in the Asia Pacific region? Well, our vision statement is to
(06:34):
create economic opportunity for every member of the global
force. And I think it's important that
when you look at that statement and understand the platform
itself, we have 1.3 billion members on our platform,
17,000,000 companies represented.
And at any one time, we can see what are the jobs that are
companies, what kind of skills companies are looking for and
(06:57):
what kind of applications. For every one minute, 47 hires
are made and 10,000 applicationshappen on our platform.
And it goes to show that when you have that kind of data, you
really can take a bird's eye view of what's happening around
the world and understanding how is skills framework changing,
(07:19):
how are people looking, what kind of jobs are people looking
for, and what kind of skills arein demand.
And understanding that perspective gives you a generous
sense of the workforce transformation that's happening
right now. So Asia Pacific is Linkedin's
largest regional member base, right?
If we've over I think 343 billion, make sure you correct
(07:39):
me if the numbers. Are for 3,000,000 members.
So what do you think explains the skill and engagement now in
the Asia Pacific region? Yeah.
Well, three of the largest, fivelargest economies is in Asia
PAC. You've got China, India, Japan
and you know, we think and I believe that Asia PAC will
continue to be a very important platform for members to actually
(08:03):
find each other, engage and havea trusted knowledge exchange.
If you look at the numbers itself, India is one of our
fastest growing members, growingby 22% year on year and
155,000,000 represented on our platform.
There's a large number. So in that sense, you find that
there's a young and mobile workforce that is happening in
(08:26):
this part of the world that is eager to learn, eager to
connect, eager to find their next opportunity on the
platform. People connect to find their job
opportunities, connect to find businesses, connect to find, to
learn and to upgrade themselves.Partly because the Asian culture
is very much driven by wanting to learn more and and just keep
(08:49):
growing and find you find that alarge consumption of our AI
skills and learning hours are happening in this part of the
world as well. Yeah, I think the LinkedIn
learning videos are pretty good,even I myself also watch it
sometimes. So how would you now
characterize Linkedin's businessfootprint in the Asia Pacific
today from the size and growth of the member base and also the
(09:12):
kind of breadth of services thatyou're actually offering?
I know there is, I probably might get this wrong, but
there's marketing solutions, there's sales Navigator and also
I think premium members on your site as well, which I am a proud
premium member that's. Great.
SO if you look at our members, when I first joined, it was
25,000,000. Today is 343 members.
(09:33):
And every second, like I mentioned, 7 new members are
added. So from our professionals and in
terms of our platform continues to grow quite rapidly.
In terms of our business, we just crossed 17 billion globally
and it's quite a sizable business.
And like you mentioned the different business lines from
(09:55):
talent and learning business, that's actually one of our core
vision statement which is reallyequipping organisations to find
the right talent on our platformand for professionals, job
seekers to find jobs. So in terms of our talent and
learning during, we also help organisations to equip them with
(10:17):
the learning courses like you mentioned, LinkedIn learning
courses. Actually a lot of organisations
subscribe to our talent and learning solutions.
In fact, 60% of the Fortune 100 companies are relying on both
our solutions, meaning they don't just buy our hiring
solutions, they buy our learningsolutions as well.
(10:37):
And if you look at the consumption, we have 24,000
learning courses on our platform.
So and the most consumed costs right now you can imagine is
AIAI. Yeah, I hear you.
Yeah. So in 2024, LinkedIn achieves
the highest engagement rate across all social platforms.
(10:58):
What is driving this engagement now?
I mean specific from your domain, just looking at this
region alone. We see that as we roll out video
has been one of the biggest consumption and it's been
growing 36% year on year. So video consumption is big
young professionals like to feellike they can consume video in a
(11:20):
very in a way that they feel that is a short form is easily
digestible. And from the people that are
posting, they also feel like they can represent their voice
in an authentic manner. And it's easy for them to
articulate what's on your mind. And in fact, the CFO of Grab
actually did his announcement earnings on LinkedIn learning
(11:42):
and he said that preparing for that selfie, you know, podcast
or video was much easier compared to composing a post.
And he was able to drive a lot of engagement with that.
It's probably also the right audience as if you do it say in
other video sharing like say a take top, for example, LinkedIn,
(12:02):
you have a direct audience of the short form video that's
actually direct to a professional audience.
And I know that the short form video is now currently your
fastest growing format. I think it's about 36% year on
year watch time growth. So how is LinkedIn now adapting
this product strategy to serve this unique concentration of
consumption patterns within the Asia Pacific?
(12:24):
Because most of the people use their mobile phones, the screens
is actually where they get exposed to most of the LinkedIn
content. Yeah, because video is where our
professionals, where our memberslike to consume and we are also
seeing people enjoying posting with video as well.
We will continue to double that down in terms of double down on
(12:47):
that area and and just make surethat we provide relevant content
for the members. You know, it could be anything
that is a bit of light hearted corporate jokes, or it could be
something that is more serious. But on the whole, video and
short content video will continue to be one of the most
important part of our strategy. And you find that even in our
(13:11):
LinkedIn learning courses, shortvideos are what we are rolling
out with like full content courses, but we cut it into
various short forms so that it'seasy to digest.
So you already mentioned this, every minute on LinkedIn, 47
people are hired, 10,000 people,over 10,000 people apply for
jobs. How is this now real time scale
in terms of hiring playing now in the Asia Pacific region?
(13:33):
And I guess what's the impact now to companies and
professionals here? Yeah.
We believe that people continue to find jobs on LinkedIn and
companies, not just enterprises,mid market SMBs across Asia pad,
we are seeing hiring up to 18% year on year growth.
So people are continuing to findthe right candidates on LinkedIn
(13:57):
and, you know, and it's just exciting to see how this growth
will continue. So what's the one thing you know
about LinkedIn that very few do in the Asia Pacific market?
What is one thing that I know about LinkedIn that you feel
like? Yeah, or maybe something about
LinkedIn that maybe the members don't know about.
(14:17):
I think most people know how powerful LinkedIn is.
I wish more people would understand how transformational
it can be. I still remember when I first
started work. There's no such thing as
LinkedIn. I had to look through the
newspaper, type my CV on a typewriter.
Yes, I remember. That slowly transformed to
(14:39):
WordPerfect, but those were the days, you know?
But if you look at where we are today, I think LinkedIn is a
very powerful platform that allows you to kind of keep in
touch with what's happening in the world, get expert knowledge
from trusted sources. At the same time be able to find
(14:59):
jobs that is relevant. In fact, we roll out like Gen.
AI for job seekers and that allows you to use a natural
language to find jobs. For example, maybe I want to be
I want to be a creator in a hospitality world, you know,
like you can use your like natural language and say the
skills that you want to bring and find a job that you will
(15:22):
really have find delight in. That's a perfect set.
We only talk about AI and the changing nature of work.
I know nowadays if you write a message on LinkedIn, you can
actually do a rewrite with AI feature, which is very common,
but we're going to talk more about that in a way.
So I think first we talk about the changing of work with AII.
Think. Other than that, how is LinkedIn
(15:43):
now helping organizations to think about AI in order for them
to stay competitive? Yeah, I think when we think
about the word AI, it feels likeOK is everyone is talking about
it Exactly how is it taking off?You know, as in any kind of big
(16:04):
shift in technology, there will always be uneven adoption.
So there will be some companies that are very eager to jump on
the bandwagon. There will be some that are slow
in in just kind of picking up that you know the big movement.
So there will be uneven adoption.
There will be skills gap naturally.
(16:26):
So the way we are thinking aboutit is how do we equip
organisations so that it becomesa part of how they think about
their work. And the key is how do you make
it simple enough so that it's not scaring people off.
And we're very happy to kind of roll out our LinkedIn hiring
assistance to organisations, LinkedIn hiring assistance for
(16:49):
shop with correct NEHA. And Neha basically allows
organisations to actually take the mundane work out of what a
sourcing organization. When ATA team, usually they have
to source a lot of candidates. Sometimes they have to look
through like 305 hundred candidates in order to find one
ideal candidate. But today, if you are able to
(17:09):
describe the type of individualsyou are looking for, yeah, I can
do the sourcing for you. So it really takes a lot of
mundane work and the beauty is now the recruiter can
concentrate on that conversationwith those candidates that you
have found and that meaningful conversations is what makes work
a lot more delightful. If I were to think about the
(17:33):
impact of generative AI, think jobs are currently evolving very
rapidly, right? I think about some studies
suggest about 70% of the skills of today's roles will change
will change within the next 5 years.
I think how is thinking now preparing businesses and
professionals in the Asia Pacific to sort of navigate and
(17:53):
also anticipate the change? Yeah, like I said, you know with
all this technology shift, even when we talk about
industrialisation, terms of industrialisation to the
different tech when it first take off, there will be uneven
adoption. So our job is to really work
with organisations as well as job seeker to make it to make.
(18:14):
That's why we make Jenny I incorporating some of this into
the tools that every member use every day.
They are becoming very familiar with it.
With organizations, there are different platforms where we
have AI coaching where we actually help organizations with
creating learning pathways for each individual that is tailored
(18:37):
for individual needs. Say for example, I am currently
a managing director of LinkedIn.I have a desire, say I want to
become ACEO. And what would be the kind of
learning pathways that is necessary for me to be ACEO of a
company? Yeah.
So that kind of tailored learning pathways is very
unique. On top of that, it also has a
(18:59):
learning coach. So if I struggle with some
difficult, you know, giving feedback, say for example, I can
actually have a practice with anAI coach.
So it's highly valuable. So you're thinking about in
terms of a coach that is beside you through LinkedIn and helping
you to shape and help you to learn more new things.
(19:21):
Yeah. It's a trusted social network.
It's a soft skill that that individual need to develop and
with AI coach you can actually practice that.
So that's is highly valuable fora lot of people.
And companies are adopting LinkedIn Learning not just for
its content, but for its relevancy in terms of rolling
(19:42):
out AI coaches for each of theiremployees.
And then when it comes to LEH oreven in the B2B campaign,
marketing campaign marketeers used to spend so many hours
trying to put a campaign together.
Today with our AI we are able toactually help marketing managers
to pull campaign in minute. Given the rise of generative AI,
(20:04):
how is it changing the expectations of the job seekers
and recruiters within the Asia Pacific region?
Yeah, so we're talking about howAI is in the minds of a lot of
people right now. And naturally with such big
technological shift, you find that there is a big skills gap.
You know, there is a companies demanding skills in this area
(20:27):
and yet naturally in the marketplace they might have
difficulty finding that skills that is required for companies.
So, you know, job seekers need to be a lot more conscious in
terms of how they are equipping themselves.
One is of course LinkedIn learning our sources there and
you know, I always talk about the three affirmative actions
(20:48):
that you can do. 1 is making sure that you are fluent in this
area. I think what are the things that
you can do to actually get your hands on all these tools so that
you become fluent in just playing around with the tool and
making sure that you feel comfortable.
The second area that I advise people is to make sure that you
(21:09):
feel that you have the agency toto just kind of master your
destiny in a sense that you havethe agency.
The specific professional skill that you're supposed to be going
towards, say maybe being a lawyer, being an accountant and
having AI to enable you. Exactly.
You know, you should actually kind of double with that and
feel equipped that you need to kind of pick up these skills.
(21:31):
And the third thing will be to take actions.
You know, if you have learned all these skills, find a way to
showcase it and find a way to actually talk about it so that
you are you can actually surfaceyour capabilities in this space.
I think as a adjunct associate professor now in NUS Business
School, I'm teaching a lot of graduates and given there's this
(21:52):
recent trends of employers are hiring fewer graduates and
relying more on AI, I suspect it's not the AI.
I suspect it's more because of the current what is happening in
the geopolitical world and people are actually business
need to plan. So, but I would have a different
question for you. What would be your advice to
young graduates entering the workforce?
(22:14):
Yeah, I think it's similar to what I said earlier about
fluency, agency and action. So, you know, making sure that
you've you are, you know, getting your hands in all these
tools and making sure that you become fluent in this space.
AI is here to stay. You know, it is no ordinary
time, as my CEO would say. It is a time right now for us to
(22:37):
make sure that we are playing with it, understanding it and
doing something about it, I think.
You have talked a lot about how LinkedIn with the different
tools that were able to help your members, specifically
things like smart job search, personalized skill
recommendations, AI coaching. How are they now being received
(22:59):
by the members in terms of Apex?Do you see them trying to use
more of this to upskill themselves or are we still at
the stage where we need to give send more awareness to help
people to actually know that these tools are actually
available to help them? Yeah, I think once these tools
are incorporated into the daily workflow, you find that people
(23:19):
are using them. So definitely the adoption has
been really high. When a job search is in a
natural language, why not is so simple to use When an assisted
message is there for you to use?Usually people find that writing
the first the message is always the hardest.
But when you have an AI assistedmessage to actually help you and
(23:41):
then the human element, you can't run away.
The human element you still needto make your own edit.
You still need to, you know, getyour eyes over it so that it's
actually coming from you in the most authentic manner.
I always tell my students not toget the generative AI thing to
write for you. You should write your own
message and then get the generative AI to help you to
fine tune the message. Yeah, the message is unique, but
(24:01):
not the AI tool itself, I think.I think in your position, you
probably have spoken to government, many institutions
out there in the region who definitely would want to partner
with you. Can you tell me how does
LinkedIn or maybe in your own personal capacity help
collaboration to support the workforce development and also
the upscaling within the Asia Pacific region?
(24:23):
I know that's something that youhave been doing across the
region. Yeah.
I'm very passionate about this because I feel like it's in line
with our vision, in line with our value statement as well.
And I think is if you look at the various programs that we
roll out, 1 is what we call the LinkedIn coaches.
So we work with doctors tomorrow.
(24:44):
We work with do not underprivileged groups in terms
of how we can equip them and we give them access to LinkedIn
learning tools so that they are not left behind.
So those are the LinkedIn coaches when we actually get our
employees involved to be part ofthe coaching to actually help
them to understand how to make maximize the use of these tools.
(25:07):
We also work with. Recently I work with MVPC to
celebrate SG-60. Yes, well, we're going to be
celebrating in. Two weeks time exactly and that
can be recorded in good company because we believe that if we
kind of tap onto companies can do so much to actually involve
their employees to do greater good together.
(25:29):
And so when we think about companies doing good and doing
well is such an important element of why we do what we do.
And then a tight area would be really understanding some of the
challenges that organisations are going through.
So we partner with organisationslike Learning Hub to actually
really use them as a third partyand actually collaborate with
(25:53):
them and form a partnership to understand how we can reach out
to companies that is trying to equip their employees as.
Well, you're referring to the National Trade Union Congress.
For those out there is NTUC Singapore.
Yes, yes. And that helps to reach out to
more of the employees base as well.
So what is the one question you wish more people would ask you
(26:16):
about LinkedIn that very few people don't?
One question I wish people wouldask me about LinkedIn.
More, more. Ask me more about LinkedIn.
People tend to think like, oh, LinkedIn, maybe the first thing
that came to mind is that you are like another social media
(26:36):
platform and and they don't understand the difference.
But when they understand it, they will use it without guilt.
So I had this very interesting conversation that from someone
who said now that I'm using LinkedIn, I feel like when I use
LinkedIn, I don't feel guilty because they feel like they're
(26:58):
gaining greater knowledge and they are understanding what's
happening in the world. So it's a.
Bit so actually using LinkedIn is not about self promotion.
Definitely not. Yeah, no, but I think it's
important to get the word out there.
For many professionals, LinkedInis now a professional network
that everybody uses to communicate their understanding
(27:21):
of their professional life. You know what they learned in
the process? What what are the customers they
serve and what makes what what drives them to work every day,
Right. Yeah.
Passion. And also when you're on the
platform, you're also understanding the world trends.
You are hearing what other CEOs are talking about because we
have a lot of CEOs posting shortform videos on LinkedIn.
(27:43):
They are posting their knowledgeon LinkedIn so you get to learn
what's happening as well. I saw the famous video by Bill
Gates and his daughter. His daughter started a company
and then he said he's doing one day doing this short form video
of him doing customer service for his daughter's company,
LinkedIn. I was like, wow, this is like we
can we get the access to global messages all out there and we
(28:06):
can actually even learn from those global messages.
Out there? Exactly.
Exactly. So my traditional closing
question, what does Greg look like for LinkedIn to you in the
Asia Pacific? It looks like I hope that there
will be even more members on LinkedIn so that they get to
benefit the goodness of this platform, Finding jobs, finding
(28:30):
the economic opportunity, finding businesses that they
need to find and helping organisations, helping
professionals, helping everyone in the workforce to be
successful. Fion, Many thanks for coming on
the show and I really appreciatehaving you here to talk about
how LinkedIn is helping all the professionals and business
(28:51):
owners out there in the Asia Pacific.
And of course, in closing, I have two very quick questions.
First thing, any recommendationsyou have that inspired you
recently? Well, the one is I've been
reading the book Super Agency byRay Hoffman.
The second. LinkedIn, yes.
The second is actually interesting is a 30 day AI
guide, Henderson Moto. Henderson is an AI principal
(29:16):
instructor in and I've just beenfollowing his 30 day guide and
all you need to do is do one thing one day at a time and you
put that into practice. So that has been super helpful
for me. So how can my audience find you
and if anything that you want toshare with on about LinkedIn to
them? Find me on LinkedIn.
OK, great. I will.
(29:36):
We will do that for all the audience out there.
You can of course send us a feedback on Analyse Asia, of
course, subscribe to us on Spotify, YouTube and of course
LinkedIn is actually a very important channel where we send
our short videos. So of your Many thanks for
coming on the show and I look forward to speak to you soon.
Thank you.
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It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
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Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
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If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.