App Marketing by App Masters

In this episode, we’re joined by one of our community members, John McEvoy, founder of Momego, the worldwide transit tracking app with over 5.2 million installs and 400,000 daily active users, built entirely by one person.

John started as a graphic designer and taught himself to code. Today, his app generates $30K in monthly recurring revenue, powered by localized ASO, clever ASA, and great features.

He’ll share his exact frameworks ...

If you’re building your first app — watch this before you write another line of code.

In this video, Steve P. Young reveals:

✅ The #1 mistake app founders make when building their first app

✅ The simplest MVP formula that actually drives revenue — not downloads

✅ Why distribution matters more than features

✅ How to build your Minimum Viable Revenue (MVR), not just an MVP

✅ Real-world examples of indie apps making $3K–$200K/month doing on...

Discover the app marketing strategies that actually work in 2026, from ASO and paid acquisition to creative testing and retention hacks that are driving real ROI today.

In this session, Steve P. Young, Founder of App Masters, shares what’s working right now across hundreds of apps — including:

✅ 2026’s best-performing ad channels (Meta, TikTok, CTV & more)

✅ How to combine ASO + paid for explosive growth

✅ AI tools and automation t...

Before App Masters became a leading app marketing agency, I built a LOT of businesses that went absolutely nowhere. 😅

In this video, I’m pulling back the curtain and sharing all the failed businesses, side projects, and lessons that paved the way for App Masters. If you’re struggling with your app, startup, or any business, this is for you.

You’ll see how:

✅ Every “failure” teaches you the next step.

✅ How I went from $0 side hustles...

In this episode, discover the app marketing strategies that helped LingQ scale to millions of users with zero ad spend. We are joined by Mark Kaufmann, Co-Founder and CEO of LingQ, to reveal exactly how they built a product people love.

A former pro hockey player turned tech founder, Mark brings a unique perspective on performance, resilience, and building products that scale. Together with his father, polyglot and YouTuber Steve Ka...

How do you go from endless side projects to building a 7-figure business you love?

The answer isn’t a marketing hack, or even an app idea — it’s community.

In this video, Steve P. Young takes you behind the scenes of his entrepreneurial journey — from launching his first app while working full-time, to quitting his corporate job, to scaling App Masters into a global business.

You’ll discover how joining the right community changed eve...

What if one tiny visual tweak could send your app viral? 👀

In this episode, we dive into newsjacking — also known as situational marketing — with a real case study from the crypto world. When CoinStats swapped its Bitcoin logo with the SEC Chairman’s face during the Bitcoin ETF approval hype, things blew up.

💡 You’ll learn:

✅ How to use newsjacking to ride trending moments

✅ Why timing and humor drive engagement in niche communities

✅...

Headway is one of the biggest spenders in mobile marketing, generating hundreds of millions in revenue through its insanely effective Web2App funnel.

In this breakdown, Steve P. Young and Igor Lyubimov, CEO, web2wave, reveal the exact flow Headway uses to turn cold traffic into paying users — and how you can model it for your app.

You’ll discover:

✅ The psychology behind high-converting Web2App funnels

✅ How Headway turns quiz-takers i...

In this live session, Steve P. Young will perform a real-time ASO audit using ASOMobile.net, the powerful all-in-one tool for keyword research, competitor analysis, and app visibility tracking.

He’ll analyze 3 different apps of our App Founders Community members, each with unique ASO challenges — and show how to find keyword opportunities, optimize metadata, and boost organic downloads:

🔥 Piko AI: Mood Tracker Journal

🔥 ZipSign

🔥 B...

If you’re spending money on paid app marketing, Meta Ads, ASA, CTV, or influencer campaigns, you need to understand what’s really working behind the scenes.

AppsFlyer just rolled out its biggest product release yet, launching 8 new tools for app marketers.

In this video, Steve P. Young breaks down the 2 most game-changing tools for UA managers and how they’re transforming the way we measure performance:

🔥 True Lift Measurement - See...

In this episode, we’re sharing a recording of a live coaching call with one of our clients, Ben, CTO & Co-Founder at Ertigo, a company behind a portfolio of yoga and flexibility apps.

Ben’s already nailed the basics of ASO and early user acquisition, but now he’s ready to take things to the next level, scaling efficiently, building a long-term growth roadmap, and choosing the right tools for sustainable success.

Together with Ste...

AI tools like Sora, InVideo, and Arcads.ai make it easier than ever to create stunning videos — but what really matters is your strategy.

In this episode, we break down five proven content frameworks that help app founders and marketers create videos that actually convert:

💡 You’ll learn:

✅ The Fame Frame strategy: use recognizable people or brands to build instant trust

✅ How to turn your product into a story or skit people want to s...

In this episode, we are joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.

Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses.

He will also share what he’s learned about monetizing consumer apps, understanding user psychology, and how Encore’s tech...

The secret sauce behind profitable consumer subscriptions?

Meet the Subscription Value Loop — a framework so good, it’s basically the “Conjoined Triangles of Success”… but it actually works. 😄

In this episode, Phil – the founder of this viral framework and ex-Quizlet growth lead – breaks down how to:

✅ Craft a unique & enduring core value promise

✅ Align product, marketing & monetization teams

✅ Drive LTV up & CAC down with...

ASO is getting harder, with more AI-generated apps, more competition, and more developers fighting for the same high-volume keywords. But there’s one core ASO principle that still moves the needle… and most beginners miss it completely.

In this video, Steve P. Young breaks down the single most important element of ASO you MUST nail if you want real organic downloads:

👉 Finding the right, low-competition, high-intent keywords.

Steve s...

Most founders focus only on the US market, but what if the fastest path to scaling your app is right in your own country?

In this episode, we’re joined by Suphasit Thongniam, CEO of NubCal, an AI-powered calorie tracking app that helps users calculate calories by simply snapping a photo of their meal.

NubCal has seen exceptional growth in Thailand thanks to strong localization, deep cultural understanding, and a highly effective Meta...

A simple universal TV remote app is making over $300,000/month — with almost no features and a basic paywall 😱

In this breakdown, we reveal why distribution beats design and how the simplest apps — when built smartly and marketed right — dominate the App Store.

You’ll learn:

✅ The ASO strategy behind this app’s insane growth (700K+ downloads/month)

✅ How AppFigures & Sensor Tower reveal hidden keyword gold

✅ Why AI & simplicity...

We’ve got another round of the popular ‘Ask Me Anything’ session with me - STEVE P. YOUNG!

In this session, Steve will break down the app marketing trends happening in 2026 to help simplify your path to a breakthrough.

This is your chance to have your questions answered — whether it’s about monetization, paid ads, or scaling your app business. No topic is off-limits!

Learn More:

Join the App Founder’s Community:

https://appfounders.co/

Y...

🚀 Discover how a language learning app is making over $2 million per month using AI-generated ads — and no, it’s not Duolingo!

In this video, Steve P. Young, breaks down how the Learna app is scaling globally with smart ad strategies, high-converting onboarding, and powerful AI-driven creatives.

You’ll see:

✅ How Learna creates multilingual AI-generated video ads

✅ Real app revenue data and country breakdowns (via AppFigures & App...