App Marketing by App Masters

Everyone says ASO is dead. They're wrong.

In this video, I’m sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche AI app from $100 → $80,000 in revenue, purely through keyword research and App Store traffic.

This isn’t your typical “download this tool” video. I walk you through how to spot winning keywords, what metrics to look for, and how we stac...

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS.

Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.

An alumnus of the Indian Institute of Technology, Ka...

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS.

Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.

An alumnus of the Indian Institute of Technology, Ka...

They turned a simple AI learning app into a $1.8 million business, with one genius move: Web-to-App Funnels.

In this video, I break down how Coursiv generated $1.8M in its first year of launch, their exact Instagram & YouTube ads, landing page psychology, onboarding flow, and the brilliant scarcity-based pricing tactic that hooked me.

Whether you’re building an AI app or just want to skyrocket user acquisition, this is your funne...

They turned a simple AI learning app into a $1.8 million business, with one genius move: Web-to-App Funnels.

In this video, I break down how Coursiv generated $1.8M in its first year of launch, their exact Instagram & YouTube ads, landing page psychology, onboarding flow, and the brilliant scarcity-based pricing tactic that hooked me.

Whether you’re building an AI app or just want to skyrocket user acquisition, this is your funne...

In this episode, we’re joined by Evelin Herrera, founder of the leading mergers & acquisitions firm for mobile apps and games. She helps hundreds of app founders navigate five to eight-digit exits and is the go-to voice when it comes to valuing, marketing, and selling apps.

Evelin is the founder of EHVM, better known from the site www.evelinherrera.com, where more than 100 apps are listed for sale, and the creator of The Mobile ...

In this episode, we’re joined by Evelin Herrera, founder of the leading mergers & acquisitions firm for mobile apps and games. She helps hundreds of app founders navigate five to eight-digit exits and is the go-to voice when it comes to valuing, marketing, and selling apps.

Evelin is the founder of EHVM, better known from the site www.evelinherrera.com, where more than 100 apps are listed for sale, and the creator of The Mobile ...

Want to instantly increase your app's retention and revenue in just 30 minutes? 💥

In this video, Steve P. Young reveals a simple retention hack used by top apps (even finance ones!): adding games inside your app with Gamezop.

Why this works:

✅ Just a 5% boost in retention = up to 95% more profit

✅ 26% of users churn after day one — let’s fix that

✅ Gamification keeps users coming back daily

✅ It works for any app category: fitness, fina...

Want to instantly increase your app's retention and revenue in just 30 minutes? 💥

In this video, Steve P. Young reveals a simple retention hack used by top apps (even finance ones!): adding games inside your app with Gamezop.

Why this works:

✅ Just a 5% boost in retention = up to 95% more profit

✅ 26% of users churn after day one — let’s fix that

✅ Gamification keeps users coming back daily

✅ It works for any app category: fitness, ...

In this episode, we’re joined by Fatemeh Vahdatpour, a solo female founder who scaled her Android utility apps to over 7 million installs, 2 million active users, and generated $200K+ in revenue using only ASO, AdMob, and some Google Ads, no subscriptions, no outside funding.

Fatemeh has launched four successful startups from scratch and now runs her app business from Dubai, where she’s building AI-powered apps in a fast-paced, tax-...

In this episode, we’re joined by Fatemeh Vahdatpour, a solo female founder who scaled her Android utility apps to over 7 million installs, 2 million active users, and generated $200K+ in revenue using only ASO, AdMob, and some Google Ads, no subscriptions, no outside funding.

Fatemeh has launched four successful startups from scratch and now runs her app business from Dubai, where she’s building AI-powered apps in a fast-paced, tax-...

What’s working in app marketing right now, and where is it headed in Q4 2025?

In this video, we break down the latest, data-backed insights from Appsflyer’s new report: The State of eCommerce App Marketing - 2025 Edition.

Whether you're in eCommerce or not, these trends reveal what’s shaping user acquisition, remarketing, web-to-app funnels, and fraud prevention, especially as we head into Q4 2025.

You’ll Learn:

✅ Why iOS users con...

What’s working in app marketing right now, and where is it headed in Q4 2025?

In this video, we break down the latest, data-backed insights from Appsflyer’s new report: The State of eCommerce App Marketing - 2025 Edition.

Whether you're in eCommerce or not, these trends reveal what’s shaping user acquisition, remarketing, web-to-app funnels, and fraud prevention, especially as we head into Q4 2025.

You’ll Learn:

✅ Why iOS users convert...

In this episode, I break down a simple but powerful morning routine app that's making nearly $1M a year, without running paid ads, and share my own morning routine!

You'll learn:

✅ How Routinery ranks #1 for “morning routine”

✅ What’s working in its onboarding & paywall strategy

✅ Monetization tactics that drive conversions fast

✅ The one growth strategy that most devs ignore

✅ My personal morning routine & productivity b...

In this episode, I break down a simple but powerful morning routine app that's making nearly $1M a year, without running paid ads, and share my own morning routine!

You'll learn:

✅ How Routinery ranks #1 for “morning routine”

✅ What’s working in its onboarding & paywall strategy

✅ Monetization tactics that drive conversions fast

✅ The one growth strategy that most devs ignore

✅ My personal morning routine & productivity b...

In this episode, we’re joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over 200 million organic views, and now he’s revealing how indie developers can apply the same AI-powered frameworks to grow their apps.

Nay is the Growth Marketing Lead at NineTwoThree Studio, where he helps scale apps through creative camp...

In this episode, we’re joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over 200 million organic views, and now he’s revealing how indie developers can apply the same AI-powered frameworks to grow their apps.

Nay is the Growth Marketing Lead at NineTwoThree Studio, where he helps scale apps through creative camp...

Want higher conversions from your web-to-app campaigns?

In this episode, we break down the exact structure of high-converting web paywalls that are crushing it with high conversion rates.

Join Steve P. Young and Igor Lyubimov, CEO of web2wave, as they dissect the anatomy of winning paywalls—what works on web vs. mobile, how to build psychological trust, and why personalized, long-form paywalls outperform app-native ones.

You’ll learn:

...

This week’s episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds.

Max built the entire app himself while studying Computer Science at the University of Michigan and working full-time as a software engineer. He’s grown the app with zero paid ads, leveraging influencer marketing, ASO, and scrappy growth ...