App Marketing by App Masters
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Doing ASO the way everyone else does it? That might be exactly what’s holding your app back.
In this video, we break down the biggest App Store Optimization mistakes most people make—and what to do instead to actually grow your downloads, boost your reviews, and build a sustainable app business.
Here’s what you’ll learn:
✅ The truth about high-traffic keywords and why they won’t help you early on
✅ Is AppAdvice bad for your app? Nope—...
In celebration of Earth Day, we’re going green—and by that, we mean growing your app in sustainable, scalable ways. 🌱
Join Steve P. Young LIVE as he shares his best user acquisition, growth, retention, and engagement strategies—built to last, not just burn.
Whether you’re looking to boost downloads or keep users coming back, you’ll walk away with practical tactics that make an impact without wasting your budget.
💬 PLUS: It’s an AMA,...
In celebration of Earth Day, we’re going green—and by that, we mean growing your app in sustainable, scalable ways. 🌱
Join Steve P. Young LIVE as he shares his best user acquisition, growth, retention, and engagement strategies—built to last, not just burn.
Whether you’re looking to boost downloads or keep users coming back, you’ll walk away with practical tactics that make an impact without wasting your budget.
💬 PLUS: It’s an AMA,...
Want to build an app people love? This product-led growth strategy is the key.
In this video, we dive into real-world user testing tactics that helped a Rubik’s Cube app go viral—all without a single dollar spent on paid downloads. Nico shares how a relentless focus on user experience, a laser-sharp 5-minute onboarding goal, and ASO (App Store Optimization) led to over 50,000+ glowing App Store reviews.
You'll learn:
✅ Why the first 5...
In this episode, we’re sharing the latest App Store Optimization (ASO) strategies you need to know for 2025. Joining us is Anton Tatarynovich, the Senior Growth Marketing Manager at Freeletics and a freelance ASO consultant.
Anton has worked with a wide range of apps—from early-stage startups to S&P 500 giants—helping them scale through smart, data-driven ASO. Today, he’ll share 7 fresh tactics to stay ahead in 2025, going beyon...
In this episode, we’re sharing the latest App Store Optimization (ASO) strategies you need to know for 2025. Joining us is Anton Tatarynovich, the Senior Growth Marketing Manager at Freeletics and a freelance ASO consultant.
Anton has worked with a wide range of apps—from early-stage startups to S&P 500 giants—helping them scale through smart, data-driven ASO. Today, he’ll share 7 fresh tactics to stay ahead in 2025, going beyon...
What if success wasn’t about grinding through 10,000 hours of blood, sweat, and tears but instead 10,000 hours of enjoyment and play? 🎮
In this video, we explore how gaming teaches real-world success principles—from staying motivated and leveling up your skills to overcoming challenges and staying focused on your own mission. Learn how to find the right balance between gaming for fun and using those experiences to build a successfu...
In this podcast, we’ll discuss how to find and validate winning app ideas in 2025. You'll learn what works, what doesn’t, and how to set your app up for success.
Steve and Yash (Performance, Strategy & Growth Lead App Masters) will be doing live app audits across categories like Fitness, Food, Language Learning, and more—breaking down what’s working, what’s holding apps back, and the right strategies for app success. 🚀
You'll di...
In this podcast, we’ll discuss how to find and validate winning app ideas in 2025. You'll learn what works, what doesn’t, and how to set your app up for success.
Steve and Yash (Performance, Strategy & Growth Lead App Masters) will be doing live app audits across categories like Fitness, Food, Language Learning, and more—breaking down what’s working, what’s holding apps back, and the right strategies for app success. 🚀
You&#...
App Icon A/B Testing in Xcode (Step-by-Step Tutorial) — Increase App Downloads with Better Icons!
Wondering how to A/B test your iOS app icons to see which one drives more downloads? In this video, we break down everything you need to know — from Xcode setup to App Store Connect to running a real A/B test for your app icon.
👨💻 Joining me is Justin Allen, indie developer and member of our community, who shares a developer-friendly ...
In this podcast, we will explore how AI is transforming the consumer subscription ecosystem. Joining us is Phil Carter, Founder & CEO of Elemental Growth, a leading growth advisory firm helping subscription-based businesses scale.
With a background in venture capital, product leadership, and growth strategy, Phil has helped companies like Faire, Quizlet, and Ibotta build world-class products and accelerate revenue. As a venture ...
In this podcast, we will explore how AI is transforming the consumer subscription ecosystem. Joining us is Phil Carter, Founder & CEO of Elemental Growth, a leading growth advisory firm helping subscription-based businesses scale.
With a background in venture capital, product leadership, and growth strategy, Phil has helped companies like Faire, Quizlet, and Ibotta build world-class products and accelerate revenue. As a venture ...
Want to boost your app downloads and increase visibility in the App Store & Google Play?
This step-by-step App Store Optimization (ASO) tutorial will show you exactly how to do that in 2025 and beyond!
What you'll learn: 🚀
✅ What ASO is & why it matters
✅ The best keyword research strategies
✅ How to analyze competitors
✅ Tips to optimize your app title, subtitle & description
✅ Secret ASO techniques to increase rankings
In this special episode, we explore AI, tech, product strategies, fundraising, and app growth with two powerhouse women in tech—Imen Clark, founder of Prickly Pear Health, and Jenny Kay Pollock, co-founder of Women X AI.
Imen is a tech entrepreneur specializing in AI, human-centered design, and digital health, leading innovations in UX, AR/VR, and neurotechnology. Jenny is a monetization expert with over a decade of experience helpi...
In this special episode, we explore AI, tech, product strategies, fundraising, and app growth with two powerhouse women in tech—Imen Clark, founder of Prickly Pear Health, and Jenny Kay Pollock, co-founder of Women X AI.
Imen is a tech entrepreneur specializing in AI, human-centered design, and digital health, leading innovations in UX, AR/VR, and neurotechnology. Jenny is a monetization expert with over a decade of experience helpi...
Most people think you need a huge budget, press coverage, or a massive following to launch an app successfully. But what if I told you this young entrepreneur tested his product’s potential with just one tweet—and it worked?
👉🏻 Here’s what you’ll learn:
✅ The biggest challenges young entrepreneurs face & how to overcome them
✅ How to validate your app idea with minimal effort
✅ The key to balancing innovation and practicality whe...
In this interview, we will explore the exact monetization strategy that helped Tinder reach $1B+ in revenue.
We’re joined by Ravi, a senior product executive with extensive experience at major tech giants like Tinder, Facebook, and Tripadvisor. Ravi will break down the strategy that helped Tinder evolve from a college campus app to a global dating powerhouse generating over $1 billion in annual revenue.
We'll also dive into the int...
In this interview, we will explore the exact monetization strategy that helped Tinder reach $1B+ in revenue.
We’re joined by Ravi, a senior product executive with extensive experience at major tech giants like Tinder, Facebook, and Tripadvisor. Ravi will break down the strategy that helped Tinder evolve from a college campus app to a global dating powerhouse generating over $1 billion in annual revenue.
We'll also dive into the int...
In this interview, we get into the strategies behind building and scaling a social media tool app to $100K MRR and achieving a 7-figure exit—all with a $1.5M Meta Ads budget.
We are joined by Alex Vech, founder of Boost App Social, a platform that grew to $100K MRR and was recently acquired for a 7-figure exit. Alex will break down the entire journey—from building and scaling to selling the app. He’ll share what worked, what didn’t,...
In this interview, we get into the strategies behind building and scaling a social media tool app to $100K MRR and achieving a 7-figure exit—all with a $1.5M Meta Ads budget.
We are joined by Alex Vech, founder of Boost App Social, a platform that grew to $100K MRR and was recently acquired for a 7-figure exit. Alex will break down the entire journey—from building and scaling to selling the app. He’ll share what worked, what didn’t,...
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Listen to 'The Bobby Bones Show' by downloading the daily full replay.
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.