February 27, 2024 • 36 mins
Tackle wrinkles while you sleep!
In this episode, we sit down with the founder of Sio Beauty, Gigi Howard, to hear about her innovative approach to wrinkle repair and prevention with her award-winning silicone patches.
In this episode, we sit down with the founder of Sio Beauty, Gigi Howard, to hear about her innovative approach to wrinkle repair and prevention with her award-winning silicone patches.
• Silicone SOS: Hear about Gigi's personal journey as a side-sleeper and the development of SiO Beauty patches.
• SiO 101: Get the lowdown on correctly applying and using SiO Beauty patches, and tips for maintaining your patches – ensuring they're always ready for action.
• Best-selling Patches: Explore the diverse range of SiO Beauty's best-selling patches – from lips to crow's feet, Gigi highlights the unique benefits of each patch in the lineup.
• Skin Care: Learn how SiO’s new line can extend the wrinkle-fighting benefits throughout the day for radiant and youthful skin.
EXCLUSIVE DISCOUNT:
Use code ARTBEAUTY25 to save on your next purchase at siobeauty.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
This is the Art Beauty
podcast, where we arealways reaching for truth in beauty.
Remember the brands, the people onthe show are not paying to be here.
So we get to ask them the questionswe know you want answered
because you deserve to be informedso that you can make the best choices
for yourself.
With that said, I'm Amber Milt, and todaymy fabulous co-host is Gigi Howard.
She is the founder of SiO Beauty.
You've seen their patches,you know their patches.
(00:22):
We're going to be talking all about themtoday and her new skincare line.
But before we get into that,how's it going?
Gigi, welcome to the show.Thank you so much.
I'm so excited to be on the show.
Thank you for asking me.
Yes, things are going welland you got it cold here.
Love in the weather.
Skin strikes, it moisturize, everybody.
(00:45):
So it's going great.
Is it that you know, it'sthis time of year?
I find that like it's just
can be so it'syou know, there's like 4 hours of daylight
between the heat, the dry heat,like you just kind of wake up.
Everything's just like.
Well, you know, it's truth
(01:06):
to something calledsad seasonal affective disorder.
And I have it. They say.
Have you ever tried any of those,like, daylight lamps?
I have one right behind me.
Does it work?
100%.
I had it only yesterday.
And you don't have to look right into it.
It's brown.
I got it on Amazonand it can be like in your peripheral
(01:29):
because I really already have issueswith depression.
You had a child and had postpartumand it just never left.
And I'm on medication, but sometimesduring these months I need help.
And so my psychiatrist told me
and I read about it, that,you know, it really lift you up.
And I just pulled it out and used it.
(01:51):
And I'm like,the next day I wasn't feeling great.
It's crazy.
It really works.
And isn't that sad?
They say it's sad.You know, seasonal affective disorder.
It's it's real. It is.
And I don't care if you are diagnosedwith depression or not.
It's real.
It is real.
I mean, listen, you know,
(02:13):
also, depending on where you live,I was visiting my family in Florida.
It stays lighter there an hour later.
Plus,you walk outside and it's warm right here.
I love New York.
I'm not, you know,pooping on New York, but it's cold.
It's dark.
(02:34):
And that's why I gained a few poundsevery winter.
And I don't carebecause I love sitting on the couch.
And then, you know, I don't go outthat much during the winter.
And I sit, you know, with my
ten year old and we sit on the couchand order Domino's Pizza.
I love Domino's,but do you do the thin crust?
(02:54):
I get at them at.
All right. Thin crust extravaganza.
nice job with sausagepeps thin crust all the way.
And you know what?
People laugh at mebecause you live in New York and
and I introduce to my New Yorker friendsand they're like, wow, it's really good.
So anyway.
Yeah, I know we won't go to that,but just a quick little thing too.
(03:16):
I know I grew up in New York, born bred.
When I met my husband, he's like Domino's.
And I was like,how could you? We live in New York.
The best beans in the world.Let me tell you,
there is a place for Domino'sand also cheesy bread is life like.
wow. No, but you have to do this.
You know, I'm Southern.We like ranch dressing.
We have ranch here and we dip it.
God, I love it.
my God. I love my Southern belles.
(03:38):
So, Gigi, you know, we're talking aboutdryness, We're talking about skin.
And I just.
I know your brand is an awardwinning brand.
People know I work with new beauties.
You want even you beauty awards.
I know you got some Oprah Awardsthis year.
I want to talk a little bit
about these patchesbecause I think the people have seen them.
But I don't know if they know
(03:59):
necessarily sort of the scientific reasonand purpose for them.
But you have a great story of how you evencame up with these in the first place.
Can you share that with us? Absolutely.
I'll tell you my age now, I'm 53.
When I was 25,I started getting these creases
(04:22):
on my décolletage your chest
and caused from side sleeping.
Yeah. And the side sleeper.
Yeah, Yeah, me too.
And Amardeep Sager and I love sleep.
Sleep is like my hobbyand I did everything to not,
you know, go outside, sleep and Iwould use pillows but it just didn't work.
Can't it can't work.
(04:43):
I use masking tape one time to try
and it because I had thisI had in my hand,
if I had something that would stick,it would fold with the skin
so it wouldn't create a crease.
Now, can I ask it?
Would you like a confession?
As a Southern girl,did you spend a lot of time outside?
(05:05):
yeah.
Yeah, yeah. So I.
I mean, when.
When I was 15, 16, 17,we were using, like what?
Olive oil. Not olive oil, baby oil.
And those reflectors I had, like,they're really bad.
Yeah. Eighties.
I was the same.
(05:26):
Like, you know, that doesn't help.
So, but also side sleeping
even if you don't have skin damage
because you're sleeping on your sideand it just naturally creases
and I don't care if you flat chestedor you have big boobs I don't care.
It's still it it happens. So
(05:48):
I just tried everythingand then I became a bit insecure
because it was so visibleand they came worse and worse.
But I'd wake up with themand then they would dissipate over time.
Right During the day? Yeah.
Then every time they wouldn't leaveand they became worse and worse. So
(06:10):
I wore turtlenecks and weird turtleneck.
Just because it's so cold here right now
are scarvesbecause it just didn't make sense.
Because I had these creases hereand I had no wrinkles on my face.
2567, you know, even 30.
I didn'tI really didn't have wrinkles yet.
And then I was like, I need to come up.
(06:33):
I need to figure out something.
So I was in Georgia
visiting and I went to my O.B.
and she had some medical grade silicone
close to his like on the on the desk.
And I was like, you know, Andrew Sullivan,what is what is what is that?
And he told me medical grade silicone.
He uses it for women, mothersthat have this,
(06:54):
the cesarean section help with scarring.
And I'm like, can Ican I use some of that?
So that night I went home
and I went homeand that night I put a piece of silicone
on half of my chest and let the other bearwoke up the next morning,
(07:15):
peeled the silicone offand it zero wrinkles.
Yeah, I'm like wrinkles hereand then here, like, I like to
zero in the middle.
Like, it was so crazy.
And I turn off going around and Itook a picture and I'm like, freaking out.
I'm running around like I found something.
This is great. This is great.
(07:36):
But I wasn't thinking aboutbring anything to the market.
I was thinking, this is great.
I need to get more of the siliconefrom from Donna Sullivan
because they don't sell it in thein the pharmacies or anything like that.
So I went back to them and I got a bunchand just was so happy again.
I wasn't thinking about, let me, you know,
(07:59):
make thisand put it on the market and sell it.
So that lasted for a while,but it was uncomfortable.
Yeah, because it's thickerand it has the edges. So
one day I was thinking, what if I
make it where it will look like
(08:20):
skin and feel like skinwhen you're sleeping so it's
not so noticeable if you're sleepingwith your husband, partner or whomever.
And but you know, make it kind of a nudeclear type thing.
And soand to where you can't feel it again
feel like skin look like skin.
So I have the neck patches here. Right.
(08:42):
And now you went througha lot of prototypes of tenderness.
These 180.
And what were the first onesthat you came out with?
Okay, this is the first one.The neck came back.
I came out a couple of years laterout with this and let me pull it off.
So it's easier for you to see the shape,the chest.
Okay.
I won't put the chest on with you, andthat's why I actually wear this outfit.
(09:03):
So, yeah, I've got it. You peel.
I'm glad you.
You didn't wear a turtleneck.
Yeah, I'll put it on, so. Okay, so.
So when we get this here,we peel this off.
There's a whole layers here, and it goes.
Which side down.
(09:23):
The larger part?
Upright. yeah. So this.
So I'm just going to stick it.
sorry.
Everybody getting a little, gettinga little, getting a little friendly here.
Politics.
So there's two.
There's two. Got it.
So I peel off this first layer and this iswhat goes down the sticky side.
Got a sticky side,
pull it all the way out, and then you havethe top part to peel off.
(09:46):
Not going to brown,but yeah, there you go.
You haven't peel the top part,but that's okay right now.
You flat out.
Get it in here.
There's no got to get that part of wherethere's no.
Yeah. Bubbles.
So I, I it was like 184 prototypes
(10:08):
because every time we.
Get in a little cleavage here but.
Yeah, No, it's okay. Yeah, it's. Great.
And this is exactly the area when you're
in. It's so comfortable.
Yeah. So it's not possible
that I walked into SoulCycle,woke up that morning,
(10:29):
put my, my clothes on for SoulCycleand just was start.
I just didn't realize thatI took my T-shirt off.
I had my sports bra on and I had it on
like I just peeled itoff, put around my water bottle.
I wanted it to be that comfortable.
Yeah.
So but it took a whilebecause I would get prototyped
and it was uncomfortableor the shape wasn't right.
(10:51):
But most mostly it was the comfort, right?
Because you're not going to sleepwith something overnight
if it's not comfortableand you can feel it.
Absolutely not.
No. By the way,just as like a little aside here,
because I'm married, a marriednow together with my husband.
14 years, married for ten lately at night.
He's such a good sport.
(11:11):
I've been wearing this red light mask.
It's only 3 minutes, but I put it onin bed and, like, he'll walk in
and I just laughlast night listening to him.
You probably weren't
expecting this when you married mebecause it's a green mass with red light.
I mean, he's like,You look like Doctor Doom.
Yeah, I just laugh.
You know?
Listen, ladies, after a certain point,whatever it takes, we got to do,
(11:34):
You know, I got the mouthguard inbecause I bite my teeth.
I'm going to my patcheson, like they don't care.
And I asked him, I was like,Do you really care?
And he's like, Absolutely not.I love you so much. Right?
They do not care.
That when you're in bed,they don't care about anything who
they care about.
So okay.
(11:55):
So so how soon nowI'm showing some of these here
because you really have evolved this now
into a number of different specificpatches.
These are reusable, correct?
Your reusable up to ten times, but listen,
I've used mine up to like 13, 14 times.
You know, on the average for me,you just have to take care of them.
(12:15):
You put them back on, it's slip.
Yeah, use it.
And here I pulled it off the thing.
This is the actual neck.
You're going to take the sticky side off.
Yeah.
And then we're going to put it here,
and I see the top there.
My feeling is that.
Yeah, you know,that's a great when people love it.
(12:36):
I don't use it.
I don't have the wrinkles right here
and it takes a minute to get used to it.
But the difference even like my,my young target group
that the kids that I speak to that,you know,
like they're 20, 25 because it's like,what is technique?
They're looking down. Yeah.
You're like, we're even during the day,
(12:57):
we're in our we're not.
If I had a turtle, that kind you couldn'tsee and look, I mean, the chest one.
You reallycouldn't get there in the winter.
I'll use my chest, but I don't have toreally, because I use it all night.
Yeah, but some people prefer maybethey don't want to wear it all night,
but I'll just tell themwhere to a couple hours during the day.
(13:19):
You're vacuuming him, washing the dishes.
I mean it.
You just.
So you're beauty in difference. Yeah.
You know.
This. I'm super excited about.
I'm not going to put the face ones onbecause I have makeup.
So ideally you want to put these on cleanskin.
Clean skinbecause you don't want to agitate the skin
(13:39):
because you're listen with a medical gradesilicone and,
you know, medical grade came outnot 50, 80 years ago
to help prevent scarring or helpswith scarring and burn victims.
So what it does is it creates a, you know,here's your skin, here's the patch
(14:00):
and this part that
and it creates a microclimate right here.
So is super moisture like
is is created underit is like trapped in there.
So you don't want to have you know, let'ssay you have something with chronic acid.
You don't want to have that.
You don't look irritated, must put it on
(14:24):
clean plain skin must okay.
And like you said, though,because it's creating that microclimate,
we're goingto be getting hydration in these areas.
So the brow I smile lines here,
we don't need to worry for somebody,you know,
like you and I said at the beginning
of this podcast with dry skin,it's going to help add that hydration 100.
Percent and one.
Very comfortable.The neck one is great now.
(14:46):
Yeah, it's very you know
but sometimes it takes a little bitbut you're so you get used to that neck
and I'm I'm just being honestbut it's one of our top sellers
there's there's a getting used to minute
because it's the before and aftersare ridiculous before and afters on
all of our patches are pretty spectacularand I think that's why we sort of
(15:10):
went viral andand just people caught on to our patches
because we were the first ones
to be in this spaceand there was nothing like it out there.
Right.
But it took a bit of like
took a bit of timeto get people to understand
(15:31):
what is this?
Why is it 49, 99 and you put it on for,
you know, 15 minutesbecause there's all these other
mask we're patches mass
that, you know, you put onand you just take them off.
But they look similar.
So I.
Let people realize
(15:53):
these are medical grade siliconeand you don't throw them away.
Right. And they're meant to be usable.
Are all of these meant to be used
as theoretically,you could wear them in the day,
but they were really designedto be used overnight.
Overnight? Absolutely. Okay.
But and people, you know, would write inI use these during the day.
You know, I wore them under my shirt or,
(16:15):
you know,
just, you know, sometimes in public,you know what,
I've been on airplanes and I wear mine,but I don't want anybody thing. You,
you know, I'll wear it.
And even my son Southworth who's ten
I might I said this was last last nightthings
at Christmas for Thanksgiving He goeshe goes, Mom, you're going to wear those.
(16:38):
I said, Yeah,Are they going to embarrass you?
You guys know, but you're the founder.
The founder.
And I'm like, just now, just to just
be so proud and so proud.
Of course.
Now, you know, you mentionedso these are meant to be used really up
to ten times
13, depending on how you take care of them
and what is the proper wayto care for them.
(16:59):
So we wear them overnight in the morning.
You take this off.
It's an it's aand then what do we rinse them with?
Water. You hold this backing?Not quite yet.
What you're going to do is you're justgoing to put it on wear for, you know,
a few times.
And then
and then when you find that the adhesiveis getting a little weaker,
(17:22):
then you just put it under warm water.
Okay. This week you can use a mild.
So I don't just use a littleif it's dirty.
Now, but I don't I keep my clean.
Yeah, there's a little dirt or somethingthen you use a little mild. So
your cleanser, whatever cleanseryou have for your face
(17:45):
and then it will bring backsome of that adhesive.
And like it's sticking right back here.
I mean it's pouch.
I'll wear mineand I mean, I wear mine more than
I don't know.
I can wear mine up to 15 times.
But see, I don't like to waste anything.
Yeah, yeah, yeah.
I'm very like I'll, I'll use ituntil it's about to tear.
(18:08):
Right. Decent hair, you know.
You'll use it until it definitelycan't be using more, you know.
So we talked a little bit about whatthat benefit of silicone is.
Let's talk a little bit aboutsome of the results that you're seeing.
So is this something that is likesort of temporary results?
Are there any long term benefits to this?
(18:29):
But okay, Well,
you can put
on a patch of ours,whether it's the face or the dark
look and wear it
an hour or 2 hours.
I mean, let's stick with 2 hoursand you will see some difference.
But it's so astonishing the before
(18:52):
and afters to where
people kind of don't believe it.
Like when I launchedthis one Decourcy Patch
and we did a launch on HSN,
which was so super scary for me.
And I did thatand we had the before and after.
We didn't do so well.
First of all, nobody understoodmedical grade silicone.
(19:14):
It was probably too soon to go on there.
This is eight years ago, and they justdidn't believe the foreign actors.
And you know, when you're on a showlike that, you have to
it has to be proven the before and afters.
So it is so exciting that weyou can see it so quickly.
Yeah. So it's preventative.
(19:35):
So if you have a couple of wrinkles here
and you start off with, say, if I had itwhen I was 25 and started seeing them,
I would have never, ever had more
creases if I was using it right.
And but it has.
So that's a preventative.
And then when I came out with this
(19:58):
and using it over time,
I barely have a crease.
Right.
Because I have
and this has happened a few times.
If I had too much wineor a couple martinis and I forgot it
and I'd wake up, yeah, I'd have a couple,but I wouldn't care.
I'd like flap it on that dayor just slap it back on that night.
(20:21):
So it's quite it's really cool.
It's really cool.
It's amazing.
I love how passionate you are about thisand you've built quite a cult following
through this products.
Yeah, I mean, and like I said,it was at the Duke that just won Oprah.
Which one just won Oprah's award.
We have we have the mid Brow,which is in the front row,
(20:41):
but we have like threeor four that that Oprah Awards,
which I'm very proud and very proud of.
New Beauty.
Yes. I'm super psyched about the lip onebecause, you know, I'm starting to notice
from all of those blowing kisses toeverybody and all the smiling that I do,
you start to notice those little featherlip lines and nobody wants that.
(21:04):
I don't want to do filler.
So that's going to be a huge one.
I'm excited to try that.
That's a really good one, too.
So it just depends.
You know, some people,they just only need, you know, the
I use it every single night.
I'm not afraid of Botox.
I'm not 90 bit. I'm 53.
Do I have a lot of wrinkles?
(21:26):
No, it's hereditary. I don't.
Do I believe in
living like that?
Absolutely not.
I don't have to endure.
I do.
I think wrinkles are fine, actually.
You know, you got to have some wrinkles.
It's a sign of life and living.
Sign of a great life.
My mother always said that she's like,I don't I'm not embarrassed about,
(21:47):
you know, the beautiful creasesthat I've developed from years
of smiling and laughingand all those memories.
I want to make sure we have time, though,
to address,because I know this is brand new for you.
So the patches have been aroundfor how long now?
Eight years.
Eight years. Okay.
Proven success.
I know you've kind of following
like you said you were saying before,the before and afters are incredible.
(22:08):
Let's talk about your skincare linebecause what was this?
I know this is a newer launch for you.
What made you decide,okay, we've got these patches.
I want to have a skincare lineto go along with it.
This is what made me decide.
First of all, I was a public relationsdirector for a very high end
beauty brand, which I love, actually.
(22:29):
Can I tell?
Say yeah, yeah
deter because I love.
We Natera.
I Yes and that'sone of my favorite favorite brands.
And I'll just say quickly,because deter be said,
they actually have active ingredientsthat actually work.
It's just not the the the creamThere's actually yummy stuff in there like
(22:55):
you know some brands sell for you know,$300 for cream might have one active.
They have like ten actives.
I just like they're honest, they're great.
So I worked with them and great fun.
And so I never thought, okay, I was goingto start my own care skin care line.
But we did the body.
(23:16):
We did the patch and we did the face this.
And I thought, you know,we need to add something to just kind of
follow up with it, but then let them be
Gigi's favorite products.
Let's not do thisstep, this step, this step, this step.
Nor do I believe that, nordo I believe that,
(23:37):
you know, when someone saysthis moisturizer is going
to get rid of your creams, I meanyour creases or wrinkles, now it 100%.
Why don't you lose it?
Yeah. Yeah.
We see this all the time.
You're not going to get what you arein a bottle, which you are from a needle.
What you'll get from goingunder the knife.
You have to manage expectations, however,and notably say has been on here before.
(23:58):
There are brands that certainly putin a lot of research and development
and you will notice a difference,but it might not be the different,
you know, the game changing differencethat you're going to get from a cream
is not going to be the same as likegoing under the knife or getting a laser.
Yeah, yeah.
So I do want to talk about.
Yeah, this neck and neck cream though,because I have to say how juicy
(24:22):
and delicious.
Yeah, I was. Yeah, that's great.
This is one of my favorites,but I actually want
it comes for my body cream.
That is like one of our top sellersthat we came out with.
I wanted it to feel the same exact,but different ingredients in like,
(24:45):
you know, with vitamin Cand running acid and,
you know, the vitamin C brightensit and it's just feels really good.
So we have the neck,we have the patch for the chest,
and that's just somethingyou put on the morning
just to kind of helpwith extending those results.
Not it.
So again,
when you were wearing these patches,you want to put them on to clean skin.
(25:08):
So these aren't meant to be usedto kind of lock in.
You want to do the neck patch at nightand then in the morning.
By the way,I just was rubbing this into my neck.
It feels so smooth.
If you're somebody who likes to get likea little neck or back massage.
You know, I use it on my face to.
yeah, it's gorge.
A lot. Of like it's not at all greasy.
I don't know if you can seethis. It has like a beautiful
(25:31):
finish.
Where you something Kiehl's,which is a brand that I really love.
You know, you rememberthere are cream décor you may still use.
Of course
I wanted something because of so obsessed.
I use it for 20 yearsand I thought, You know what?
I want to do my favorite products
and if I'm going to do it,I want it similar to the body.
I want it similar to Kiehl's, where itfeels that great and it's just as yummy.
(25:53):
I'm not copying their ingredients.
I'm not doing anything.
But, you know,I wanted something that was that great.
And I spent what, couple of years tryingto get the right just tons of body creams.
And there are difference there.
You get some that are drier.
So for this, that
and I wanted to cover every bit of itof like whether you have dry skin or not,
(26:16):
you know, and it's going to be goodfor all skin types.
So I was very proud of this product.
And then
I just did find products that I like.
But you know, this the the cryo.
Like in this toolis just like a little cranial tool.
Medical grade.
So since we are right here.
(26:36):
Nice.
Fertile grade still,I designed it in Italy
and it made in Italyand it stays 70 degrees cold.
So it helpswith the plumping of your skin.
I mean, there's just such a difference.
And then like lymphatic drainage.
And then you can either do this.
(26:58):
People love thisbecause of the way it feels, the shape.
Take it in your on the airplane,put it in your put in your bag.
But people tell me they always have itright next to their bed.
You wake up, they can do it.
I'm so super proud of this.
It's just is wonderful. Do you have that?
(27:18):
I don't have one.
I've never tried this. But, you know,I got to see to.
I bet you know, it's funny,before we got on here and I hope I'm
not like we were talking a little bitabout menopause, perimenopause,
all the things I bet for womenwho have to deal with hot flashes,
if you put that in the fridge,that would feel lovely.
you just gave me an idea
(27:40):
that last
night and the past week,and I'm not sleeping.
You just. That's a great idea.
You don't want to put it in the freezer?
No, no, no, no.
Because it will get to your radaror the skin.
Food writer
is a medical grade steel,and it does stay at a certain temperature.
Okay. Yeah. Now I'm going to keep.
Yeah, I'mgoing to You're going to. Keep doing it.
(28:01):
And then I will say this, too, becausefacial cleansers are so particular.
So just for anybodywho was wondering about this,
this is a facial cleanser, very hydrating.
So again, this time of year,I found that this was so gentle.
My skin not a foamyit doesn't like it that so like that
kind of like a foamy thing but just reallyfeels like a beautiful gentle removal
(28:23):
and then the multi face and body scrub.
Okay, this. Is a big brand.
That's where that came frombecause I'm obsessed with anything
that was micro abrasionthat you would put on your face.
And when you finish your facethat little pink
like little bit because yeah, exfoliate
(28:46):
and I wanted to get it
to where it's not rough on your skinbut you feel it's like it's
like sort upset,you know the soft sand very soft.
So if you are somebody who is like,I get nervous because of that super
sensitive skin, it's going to be gritty,it's going to be harsh, it's abrasive.
It's not I mean,
you can barely feel the abrasion in here,but you definitely you can.
(29:07):
But it's not it's not for everybodyelse, is it?
Paloma Beads,
what do you know?
Is it jojoba and it bleeds? Yes.
And it just it like melts when you use it.
And it just just
you put it on and then you feel the scruband then it just melts, melts away.
(29:28):
I loved that one. It's one of my favorite.
And the cleanser is my favoritebecause I just thought,
you know, the cleanser,let's make it simple.
You know, you can spend so much moneyon cleansers when you don't need to.
And you know,there's a brand like Cetaphil who I love.
Yeah, I love Set.It felt like a set of gel.
Love. Love and survey.
(29:50):
And survey baths.
Both, both, both.
And I'm always, you know, peoplelisten there's great they have so much
the great products are your productsI don't let their
I have SiO, Cereve or cetaphil
I love it simple I love the price point.
You don't need to pay more than thisbecause it just works.
(30:11):
It's got great audience.
You're bringing in something so great
and I think it's niceand I love having founders on my
while of not doing a sponsored podcastright,
is because we can have these conversationswhere it's not just like
my where my brand, my friend,
by the way, this neck thing is just to die
for the neckcream is like my skin just feels gorge.
(30:32):
You can have all but.
But you know, skin care is so personaland people always come to me,
what's the brand? What should I use?
And I'm like, You have to use the onethat you're actually going to use.
And as dumb as that sounds or as simpleas that sounds, you know, you could have
and I've tried $700 skincare serums
and I've tried $6 skincare serums.
(30:53):
Have I seen a huge noticeable differencebetween the two?
And to be honest, sometimes not really.
That said, texture scent the way it feels.
If you're having a moment.
Look, we know noteworthysay that costs a pretty penny.
I just got my handson the diamond life infusion.
It was gifted to me.
(31:14):
I don't have that one.
Maybe I should give them a call, but no.
It's very.
But I put it on at night.
It is a moment.
It smells it.
You know, it's a it's a serum
that it it's just a moment that I havewith that lavender scent.
And I kind of I'm like. Yeah.
Now if you're going to spend moneyyou want to spend
(31:36):
the turbo say are revive.
Repeat is another great brand.
But let me tell you that brands like
I always say survey Olay,
they do so much R&Dand there are beautiful products
that you don't have to spenda lot of money on that you can get great
and then your your brand.
(31:57):
So so can you run us through becauseI feel like these are very affordable.
What are the what are the pricepoints for most of these?
Well, are we talking about the patches?
Well, let's. Start.
So the patches range from.
This is like 75.
Okay, So the neck cream, which is 75and you so
I used justI mean, this has to last a long time.
Yeah. Yeah.
(32:18):
And it will.
You don't need that much at all. Yeah.
We saw like, I mean, like this here,I think we're what, 39, 99.
I am so bad with prices. With so many.
So many.
my. Gosh.I forget the most important thing.
so bad.
I made sure to mentioned at the beginningyou are offering our listeners
(32:38):
an exclusive discount,so I'm going to put the code
and the details for that in the show notesbecause yeah,
I think it's 25% off,which is so generous.
Thank you for. That.
So yeah, so we will be putting that inbecause I got to tell you,
you know,if you're somebody who is a side sleeper,
(33:00):
if you're starting to notice thisand it doesn't matter what age, you know,
I know a lot of women,you know, my mom's friends
who are like, I don't want to wearthese low cut tops anymore.
And maybe this can just kind of
give you that confidence again,the one able to do that.
I pulled out clothesthat I had for sitting there
because and I have to say this,it was embarrassing.
(33:22):
And, you know, the reason why I launchedit is because I started seeing women with
like wrinkles here.
And their face was so perfectbecause they had the injectables.
What a plastic surgery.
And I'm like, it just didn't match.
Yeah, that, that
that's when I was like, well,I'm not the only one with this issue.
And you know what?Let me tell you something.
(33:42):
When you meet men,
they look right down there and seebecause they look at it something else.
So if they see in you,it's like when I was 30, I looked,
you know, 30 here.
But I looked,you know, you know, 60 here, wait
60 here and 30 herebecause I had the wrinkles.
(34:04):
Yeah, Yeah.
Is it, is it it's just a confidencebuilder and it's so affordable.
Are price points affordable?
I'm not going to put anythingon the market
out there that, you know,I want to hit the mass.
Yeah.
So majority of our productsare very affordable.
And you know
when you have something like thisand you are able to use it for your eyes
(34:25):
and you're able to do this,you don't have to have injectables.
You just don't.
And if you do
they will extend hands down,you won't have to go with something
as much as you go.
You know, I never because I do it.
I, I love it.
And I want to thank you so muchfor being here at today's spending time.
I think people can tellthat you are just like such a so much fun.
(34:48):
You are a great personto go out and get a cocktail, ask.
Me to come in.
I'm over a long, long breakand I'm now my skills a bit.
So let's go.
my gosh, you're open. Ready for it? 2024.
So if people want to know more about Sio,
if they want to purchase this,where's the best place for them to go?
(35:11):
They can go to Sio on our site.
Sio Beauty, Amazon.
We're in 101 different countries.
We're Blue Mercury,
the list goes on.
But yeah, go,go Amazon or see a beauty. Go.
And remember.If you go to Sio Beauty right now,
we are going to have an excellentdiscount.
(35:33):
I believe it's ARTBEAUTY25but I want to confirm
that will have the details in the shownotes.
Also, if you haven't signed upfor email newsletter,
do so because I include a lot of these.
I include a lot of these discountsin the newsletter
as well with links right to that.
I only email once a week just to keep you
abreast of our favorite shows,our favorite guests.
(35:55):
I want to thank you, GiGiThank you so much for being on.
I really appreciateyou spending some time here with us today.
So fun and so sweetand thank thank you for making it
so comfortablebecause I don't normally do these.
and speaking of comfortable loving this,I am wearing this, so I might leave it on
for the rest of the day, to be honest,because, you know, I am a side sleeper.
(36:15):
Listen, if you've got questions at home,you want me to pass to Gigi
or any of the fabulous Sioteam, let me know.
I'm always happy to do so.
You can email meat hello@artbeautypocast.com.
You can find us on Facebook, Instagramand YouTube @ArtBeautyPodcast.
And as always,we will see you next Tuesday.
Maybe I was going to try to doa little play on Sio.
(36:37):
We will see you next Tuesday.
Hopefully feel
a little more smoother and comfortable.
Hi. Hi.
All right.
This is the Art Beauty
podcast, where we arealways reaching for truth in beauty.
Remember the brands, the people onthe show are not paying to be here.
So we get to ask them the questionswe know you want answered
because you deserve to be informedso that you can make the best choices
for yourself.
With that said, I'm Amber Milt, and todaymy fabulous co-host is Gigi Howard.
She is the founder of SiO Beauty.
You've seen their patches,you know their patches.
(00:22):
We're going to be talking all about themtoday and her new skincare line.
But before we get into that,how's it going?
Gigi, welcome to the show.Thank you so much.
I'm so excited to be on the show.
Thank you for asking me.
Yes, things are going welland you got it cold here.
Love in the weather.
Skin strikes, it moisturize, everybody.
(00:45):
So it's going great.
Is it that you know, it'sthis time of year?
I find that like it's just
can be so it'syou know, there's like 4 hours of daylight
between the heat, the dry heat,like you just kind of wake up.
Everything's just like.
Well, you know, it's truth
(01:06):
to something calledsad seasonal affective disorder.
And I have it. They say.
Have you ever tried any of those,like, daylight lamps?
I have one right behind me.
Does it work?
100%.
I had it only yesterday.
And you don't have to look right into it.
It's brown.
I got it on Amazonand it can be like in your peripheral
(01:29):
because I really already have issueswith depression.
You had a child and had postpartumand it just never left.
And I'm on medication, but sometimesduring these months I need help.
And so my psychiatrist told me
and I read about it, that,you know, it really lift you up.
And I just pulled it out and used it.
(01:51):
And I'm like,the next day I wasn't feeling great.
It's crazy.
It really works.
And isn't that sad?
They say it's sad.You know, seasonal affective disorder.
It's it's real. It is.
And I don't care if you are diagnosedwith depression or not.
It's real.
It is real.
I mean, listen, you know,
(02:13):
also, depending on where you live,I was visiting my family in Florida.
It stays lighter there an hour later.
Plus,you walk outside and it's warm right here.
I love New York.
I'm not, you know,pooping on New York, but it's cold.
It's dark.
(02:34):
And that's why I gained a few poundsevery winter.
And I don't carebecause I love sitting on the couch.
And then, you know, I don't go outthat much during the winter.
And I sit, you know, with my
ten year old and we sit on the couchand order Domino's Pizza.
I love Domino's,but do you do the thin crust?
(02:54):
I get at them at.
All right. Thin crust extravaganza.
nice job with sausagepeps thin crust all the way.
And you know what?
People laugh at mebecause you live in New York and
and I introduce to my New Yorker friendsand they're like, wow, it's really good.
So anyway.
Yeah, I know we won't go to that,but just a quick little thing too.
(03:16):
I know I grew up in New York, born bred.
When I met my husband, he's like Domino's.
And I was like,how could you? We live in New York.
The best beans in the world.Let me tell you,
there is a place for Domino'sand also cheesy bread is life like.
wow. No, but you have to do this.
You know, I'm Southern.We like ranch dressing.
We have ranch here and we dip it.
God, I love it.
my God. I love my Southern belles.
(03:38):
So, Gigi, you know, we're talking aboutdryness, We're talking about skin.
And I just.
I know your brand is an awardwinning brand.
People know I work with new beauties.
You want even you beauty awards.
I know you got some Oprah Awardsthis year.
I want to talk a little bit
about these patchesbecause I think the people have seen them.
But I don't know if they know
(03:59):
necessarily sort of the scientific reasonand purpose for them.
But you have a great story of how you evencame up with these in the first place.
Can you share that with us? Absolutely.
I'll tell you my age now, I'm 53.
When I was 25,I started getting these creases
(04:22):
on my décolletage your chest
and caused from side sleeping.
Yeah. And the side sleeper.
Yeah, Yeah, me too.
And Amardeep Sager and I love sleep.
Sleep is like my hobbyand I did everything to not,
you know, go outside, sleep and Iwould use pillows but it just didn't work.
Can't it can't work.
(04:43):
I use masking tape one time to try
and it because I had thisI had in my hand,
if I had something that would stick,it would fold with the skin
so it wouldn't create a crease.
Now, can I ask it?
Would you like a confession?
As a Southern girl,did you spend a lot of time outside?
(05:05):
yeah.
Yeah, yeah. So I.
I mean, when.
When I was 15, 16, 17,we were using, like what?
Olive oil. Not olive oil, baby oil.
And those reflectors I had, like,they're really bad.
Yeah. Eighties.
I was the same.
(05:26):
Like, you know, that doesn't help.
So, but also side sleeping
even if you don't have skin damage
because you're sleeping on your sideand it just naturally creases
and I don't care if you flat chestedor you have big boobs I don't care.
It's still it it happens. So
(05:48):
I just tried everythingand then I became a bit insecure
because it was so visibleand they came worse and worse.
But I'd wake up with themand then they would dissipate over time.
Right During the day? Yeah.
Then every time they wouldn't leaveand they became worse and worse. So
(06:10):
I wore turtlenecks and weird turtleneck.
Just because it's so cold here right now
are scarvesbecause it just didn't make sense.
Because I had these creases hereand I had no wrinkles on my face.
2567, you know, even 30.
I didn'tI really didn't have wrinkles yet.
And then I was like, I need to come up.
(06:33):
I need to figure out something.
So I was in Georgia
visiting and I went to my O.B.
and she had some medical grade silicone
close to his like on the on the desk.
And I was like, you know, Andrew Sullivan,what is what is what is that?
And he told me medical grade silicone.
He uses it for women, mothersthat have this,
(06:54):
the cesarean section help with scarring.
And I'm like, can Ican I use some of that?
So that night I went home
and I went homeand that night I put a piece of silicone
on half of my chest and let the other bearwoke up the next morning,
(07:15):
peeled the silicone offand it zero wrinkles.
Yeah, I'm like wrinkles hereand then here, like, I like to
zero in the middle.
Like, it was so crazy.
And I turn off going around and Itook a picture and I'm like, freaking out.
I'm running around like I found something.
This is great. This is great.
(07:36):
But I wasn't thinking aboutbring anything to the market.
I was thinking, this is great.
I need to get more of the siliconefrom from Donna Sullivan
because they don't sell it in thein the pharmacies or anything like that.
So I went back to them and I got a bunchand just was so happy again.
I wasn't thinking about, let me, you know,
(07:59):
make thisand put it on the market and sell it.
So that lasted for a while,but it was uncomfortable.
Yeah, because it's thickerand it has the edges. So
one day I was thinking, what if I
make it where it will look like
(08:20):
skin and feel like skinwhen you're sleeping so it's
not so noticeable if you're sleepingwith your husband, partner or whomever.
And but you know, make it kind of a nudeclear type thing.
And soand to where you can't feel it again
feel like skin look like skin.
So I have the neck patches here. Right.
(08:42):
And now you went througha lot of prototypes of tenderness.
These 180.
And what were the first onesthat you came out with?
Okay, this is the first one.The neck came back.
I came out a couple of years laterout with this and let me pull it off.
So it's easier for you to see the shape,the chest.
Okay.
I won't put the chest on with you, andthat's why I actually wear this outfit.
(09:03):
So, yeah, I've got it. You peel.
I'm glad you.
You didn't wear a turtleneck.
Yeah, I'll put it on, so. Okay, so.
So when we get this here,we peel this off.
There's a whole layers here, and it goes.
Which side down.
(09:23):
The larger part?
Upright. yeah. So this.
So I'm just going to stick it.
sorry.
Everybody getting a little, gettinga little, getting a little friendly here.
Politics.
So there's two.
There's two. Got it.
So I peel off this first layer and this iswhat goes down the sticky side.
Got a sticky side,
pull it all the way out, and then you havethe top part to peel off.
(09:46):
Not going to brown,but yeah, there you go.
You haven't peel the top part,but that's okay right now.
You flat out.
Get it in here.
There's no got to get that part of wherethere's no.
Yeah. Bubbles.
So I, I it was like 184 prototypes
(10:08):
because every time we.
Get in a little cleavage here but.
Yeah, No, it's okay. Yeah, it's. Great.
And this is exactly the area when you're
in. It's so comfortable.
Yeah. So it's not possible
that I walked into SoulCycle,woke up that morning,
(10:29):
put my, my clothes on for SoulCycleand just was start.
I just didn't realize thatI took my T-shirt off.
I had my sports bra on and I had it on
like I just peeled itoff, put around my water bottle.
I wanted it to be that comfortable.
Yeah.
So but it took a whilebecause I would get prototyped
and it was uncomfortableor the shape wasn't right.
(10:51):
But most mostly it was the comfort, right?
Because you're not going to sleepwith something overnight
if it's not comfortableand you can feel it.
Absolutely not.
No. By the way,just as like a little aside here,
because I'm married, a marriednow together with my husband.
14 years, married for ten lately at night.
He's such a good sport.
(11:11):
I've been wearing this red light mask.
It's only 3 minutes, but I put it onin bed and, like, he'll walk in
and I just laughlast night listening to him.
You probably weren't
expecting this when you married mebecause it's a green mass with red light.
I mean, he's like,You look like Doctor Doom.
Yeah, I just laugh.
You know?
Listen, ladies, after a certain point,whatever it takes, we got to do,
(11:34):
You know, I got the mouthguard inbecause I bite my teeth.
I'm going to my patcheson, like they don't care.
And I asked him, I was like,Do you really care?
And he's like, Absolutely not.I love you so much. Right?
They do not care.
That when you're in bed,they don't care about anything who
they care about.
So okay.
(11:55):
So so how soon nowI'm showing some of these here
because you really have evolved this now
into a number of different specificpatches.
These are reusable, correct?
Your reusable up to ten times, but listen,
I've used mine up to like 13, 14 times.
You know, on the average for me,you just have to take care of them.
(12:15):
You put them back on, it's slip.
Yeah, use it.
And here I pulled it off the thing.
This is the actual neck.
You're going to take the sticky side off.
Yeah.
And then we're going to put it here,
and I see the top there.
My feeling is that.
Yeah, you know,that's a great when people love it.
(12:36):
I don't use it.
I don't have the wrinkles right here
and it takes a minute to get used to it.
But the difference even like my,my young target group
that the kids that I speak to that,you know,
like they're 20, 25 because it's like,what is technique?
They're looking down. Yeah.
You're like, we're even during the day,
(12:57):
we're in our we're not.
If I had a turtle, that kind you couldn'tsee and look, I mean, the chest one.
You reallycouldn't get there in the winter.
I'll use my chest, but I don't have toreally, because I use it all night.
Yeah, but some people prefer maybethey don't want to wear it all night,
but I'll just tell themwhere to a couple hours during the day.
(13:19):
You're vacuuming him, washing the dishes.
I mean it.
You just.
So you're beauty in difference. Yeah.
You know.
This. I'm super excited about.
I'm not going to put the face ones onbecause I have makeup.
So ideally you want to put these on cleanskin.
Clean skinbecause you don't want to agitate the skin
(13:39):
because you're listen with a medical gradesilicone and,
you know, medical grade came outnot 50, 80 years ago
to help prevent scarring or helpswith scarring and burn victims.
So what it does is it creates a, you know,here's your skin, here's the patch
(14:00):
and this part that
and it creates a microclimate right here.
So is super moisture like
is is created underit is like trapped in there.
So you don't want to have you know, let'ssay you have something with chronic acid.
You don't want to have that.
You don't look irritated, must put it on
(14:24):
clean plain skin must okay.
And like you said, though,because it's creating that microclimate,
we're goingto be getting hydration in these areas.
So the brow I smile lines here,
we don't need to worry for somebody,you know,
like you and I said at the beginning
of this podcast with dry skin,it's going to help add that hydration 100.
Percent and one.
Very comfortable.The neck one is great now.
(14:46):
Yeah, it's very you know
but sometimes it takes a little bitbut you're so you get used to that neck
and I'm I'm just being honestbut it's one of our top sellers
there's there's a getting used to minute
because it's the before and aftersare ridiculous before and afters on
all of our patches are pretty spectacularand I think that's why we sort of
(15:10):
went viral andand just people caught on to our patches
because we were the first ones
to be in this spaceand there was nothing like it out there.
Right.
But it took a bit of like
took a bit of timeto get people to understand
(15:31):
what is this?
Why is it 49, 99 and you put it on for,
you know, 15 minutesbecause there's all these other
mask we're patches mass
that, you know, you put onand you just take them off.
But they look similar.
So I.
Let people realize
(15:53):
these are medical grade siliconeand you don't throw them away.
Right. And they're meant to be usable.
Are all of these meant to be used
as theoretically,you could wear them in the day,
but they were really designedto be used overnight.
Overnight? Absolutely. Okay.
But and people, you know, would write inI use these during the day.
You know, I wore them under my shirt or,
(16:15):
you know,
just, you know, sometimes in public,you know what,
I've been on airplanes and I wear mine,but I don't want anybody thing. You,
you know, I'll wear it.
And even my son Southworth who's ten
I might I said this was last last nightthings
at Christmas for Thanksgiving He goeshe goes, Mom, you're going to wear those.
(16:38):
I said, Yeah,Are they going to embarrass you?
You guys know, but you're the founder.
The founder.
And I'm like, just now, just to just
be so proud and so proud.
Of course.
Now, you know, you mentionedso these are meant to be used really up
to ten times
13, depending on how you take care of them
and what is the proper wayto care for them.
(16:59):
So we wear them overnight in the morning.
You take this off.
It's an it's aand then what do we rinse them with?
Water. You hold this backing?Not quite yet.
What you're going to do is you're justgoing to put it on wear for, you know,
a few times.
And then
and then when you find that the adhesiveis getting a little weaker,
(17:22):
then you just put it under warm water.
Okay. This week you can use a mild.
So I don't just use a littleif it's dirty.
Now, but I don't I keep my clean.
Yeah, there's a little dirt or somethingthen you use a little mild. So
your cleanser, whatever cleanseryou have for your face
(17:45):
and then it will bring backsome of that adhesive.
And like it's sticking right back here.
I mean it's pouch.
I'll wear mineand I mean, I wear mine more than
I don't know.
I can wear mine up to 15 times.
But see, I don't like to waste anything.
Yeah, yeah, yeah.
I'm very like I'll, I'll use ituntil it's about to tear.
(18:08):
Right. Decent hair, you know.
You'll use it until it definitelycan't be using more, you know.
So we talked a little bit about whatthat benefit of silicone is.
Let's talk a little bit aboutsome of the results that you're seeing.
So is this something that is likesort of temporary results?
Are there any long term benefits to this?
(18:29):
But okay, Well,
you can put
on a patch of ours,whether it's the face or the dark
look and wear it
an hour or 2 hours.
I mean, let's stick with 2 hoursand you will see some difference.
But it's so astonishing the before
(18:52):
and afters to where
people kind of don't believe it.
Like when I launchedthis one Decourcy Patch
and we did a launch on HSN,
which was so super scary for me.
And I did thatand we had the before and after.
We didn't do so well.
First of all, nobody understoodmedical grade silicone.
(19:14):
It was probably too soon to go on there.
This is eight years ago, and they justdidn't believe the foreign actors.
And you know, when you're on a showlike that, you have to
it has to be proven the before and afters.
So it is so exciting that weyou can see it so quickly.
Yeah. So it's preventative.
(19:35):
So if you have a couple of wrinkles here
and you start off with, say, if I had itwhen I was 25 and started seeing them,
I would have never, ever had more
creases if I was using it right.
And but it has.
So that's a preventative.
And then when I came out with this
(19:58):
and using it over time,
I barely have a crease.
Right.
Because I have
and this has happened a few times.
If I had too much wineor a couple martinis and I forgot it
and I'd wake up, yeah, I'd have a couple,but I wouldn't care.
I'd like flap it on that dayor just slap it back on that night.
(20:21):
So it's quite it's really cool.
It's really cool.
It's amazing.
I love how passionate you are about thisand you've built quite a cult following
through this products.
Yeah, I mean, and like I said,it was at the Duke that just won Oprah.
Which one just won Oprah's award.
We have we have the mid Brow,which is in the front row,
(20:41):
but we have like threeor four that that Oprah Awards,
which I'm very proud and very proud of.
New Beauty.
Yes. I'm super psyched about the lip onebecause, you know, I'm starting to notice
from all of those blowing kisses toeverybody and all the smiling that I do,
you start to notice those little featherlip lines and nobody wants that.
(21:04):
I don't want to do filler.
So that's going to be a huge one.
I'm excited to try that.
That's a really good one, too.
So it just depends.
You know, some people,they just only need, you know, the
I use it every single night.
I'm not afraid of Botox.
I'm not 90 bit. I'm 53.
Do I have a lot of wrinkles?
(21:26):
No, it's hereditary. I don't.
Do I believe in
living like that?
Absolutely not.
I don't have to endure.
I do.
I think wrinkles are fine, actually.
You know, you got to have some wrinkles.
It's a sign of life and living.
Sign of a great life.
My mother always said that she's like,I don't I'm not embarrassed about,
(21:47):
you know, the beautiful creasesthat I've developed from years
of smiling and laughingand all those memories.
I want to make sure we have time, though,
to address,because I know this is brand new for you.
So the patches have been aroundfor how long now?
Eight years.
Eight years. Okay.
Proven success.
I know you've kind of following
like you said you were saying before,the before and afters are incredible.
(22:08):
Let's talk about your skincare linebecause what was this?
I know this is a newer launch for you.
What made you decide,okay, we've got these patches.
I want to have a skincare lineto go along with it.
This is what made me decide.
First of all, I was a public relationsdirector for a very high end
beauty brand, which I love, actually.
(22:29):
Can I tell?
Say yeah, yeah
deter because I love.
We Natera.
I Yes and that'sone of my favorite favorite brands.
And I'll just say quickly,because deter be said,
they actually have active ingredientsthat actually work.
It's just not the the the creamThere's actually yummy stuff in there like
(22:55):
you know some brands sell for you know,$300 for cream might have one active.
They have like ten actives.
I just like they're honest, they're great.
So I worked with them and great fun.
And so I never thought, okay, I was goingto start my own care skin care line.
But we did the body.
(23:16):
We did the patch and we did the face this.
And I thought, you know,we need to add something to just kind of
follow up with it, but then let them be
Gigi's favorite products.
Let's not do thisstep, this step, this step, this step.
Nor do I believe that, nordo I believe that,
(23:37):
you know, when someone saysthis moisturizer is going
to get rid of your creams, I meanyour creases or wrinkles, now it 100%.
Why don't you lose it?
Yeah. Yeah.
We see this all the time.
You're not going to get what you arein a bottle, which you are from a needle.
What you'll get from goingunder the knife.
You have to manage expectations, however,and notably say has been on here before.
(23:58):
There are brands that certainly putin a lot of research and development
and you will notice a difference,but it might not be the different,
you know, the game changing differencethat you're going to get from a cream
is not going to be the same as likegoing under the knife or getting a laser.
Yeah, yeah.
So I do want to talk about.
Yeah, this neck and neck cream though,because I have to say how juicy
(24:22):
and delicious.
Yeah, I was. Yeah, that's great.
This is one of my favorites,but I actually want
it comes for my body cream.
That is like one of our top sellersthat we came out with.
I wanted it to feel the same exact,but different ingredients in like,
(24:45):
you know, with vitamin Cand running acid and,
you know, the vitamin C brightensit and it's just feels really good.
So we have the neck,we have the patch for the chest,
and that's just somethingyou put on the morning
just to kind of helpwith extending those results.
Not it.
So again,
when you were wearing these patches,you want to put them on to clean skin.
(25:08):
So these aren't meant to be usedto kind of lock in.
You want to do the neck patch at nightand then in the morning.
By the way,I just was rubbing this into my neck.
It feels so smooth.
If you're somebody who likes to get likea little neck or back massage.
You know, I use it on my face to.
yeah, it's gorge.
A lot. Of like it's not at all greasy.
I don't know if you can seethis. It has like a beautiful
(25:31):
finish.
Where you something Kiehl's,which is a brand that I really love.
You know, you rememberthere are cream décor you may still use.
Of course
I wanted something because of so obsessed.
I use it for 20 yearsand I thought, You know what?
I want to do my favorite products
and if I'm going to do it,I want it similar to the body.
I want it similar to Kiehl's, where itfeels that great and it's just as yummy.
(25:53):
I'm not copying their ingredients.
I'm not doing anything.
But, you know,I wanted something that was that great.
And I spent what, couple of years tryingto get the right just tons of body creams.
And there are difference there.
You get some that are drier.
So for this, that
and I wanted to cover every bit of itof like whether you have dry skin or not,
(26:16):
you know, and it's going to be goodfor all skin types.
So I was very proud of this product.
And then
I just did find products that I like.
But you know, this the the cryo.
Like in this toolis just like a little cranial tool.
Medical grade.
So since we are right here.
(26:36):
Nice.
Fertile grade still,I designed it in Italy
and it made in Italyand it stays 70 degrees cold.
So it helpswith the plumping of your skin.
I mean, there's just such a difference.
And then like lymphatic drainage.
And then you can either do this.
(26:58):
People love thisbecause of the way it feels, the shape.
Take it in your on the airplane,put it in your put in your bag.
But people tell me they always have itright next to their bed.
You wake up, they can do it.
I'm so super proud of this.
It's just is wonderful. Do you have that?
(27:18):
I don't have one.
I've never tried this. But, you know,I got to see to.
I bet you know, it's funny,before we got on here and I hope I'm
not like we were talking a little bitabout menopause, perimenopause,
all the things I bet for womenwho have to deal with hot flashes,
if you put that in the fridge,that would feel lovely.
you just gave me an idea
(27:40):
that last
night and the past week,and I'm not sleeping.
You just. That's a great idea.
You don't want to put it in the freezer?
No, no, no, no.
Because it will get to your radaror the skin.
Food writer
is a medical grade steel,and it does stay at a certain temperature.
Okay. Yeah. Now I'm going to keep.
Yeah, I'mgoing to You're going to. Keep doing it.
(28:01):
And then I will say this, too, becausefacial cleansers are so particular.
So just for anybodywho was wondering about this,
this is a facial cleanser, very hydrating.
So again, this time of year,I found that this was so gentle.
My skin not a foamyit doesn't like it that so like that
kind of like a foamy thing but just reallyfeels like a beautiful gentle removal
(28:23):
and then the multi face and body scrub.
Okay, this. Is a big brand.
That's where that came frombecause I'm obsessed with anything
that was micro abrasionthat you would put on your face.
And when you finish your facethat little pink
like little bit because yeah, exfoliate
(28:46):
and I wanted to get it
to where it's not rough on your skinbut you feel it's like it's
like sort upset,you know the soft sand very soft.
So if you are somebody who is like,I get nervous because of that super
sensitive skin, it's going to be gritty,it's going to be harsh, it's abrasive.
It's not I mean,
you can barely feel the abrasion in here,but you definitely you can.
(29:07):
But it's not it's not for everybodyelse, is it?
Paloma Beads,
what do you know?
Is it jojoba and it bleeds? Yes.
And it just it like melts when you use it.
And it just just
you put it on and then you feel the scruband then it just melts, melts away.
(29:28):
I loved that one. It's one of my favorite.
And the cleanser is my favoritebecause I just thought,
you know, the cleanser,let's make it simple.
You know, you can spend so much moneyon cleansers when you don't need to.
And you know,there's a brand like Cetaphil who I love.
Yeah, I love Set.It felt like a set of gel.
Love. Love and survey.
(29:50):
And survey baths.
Both, both, both.
And I'm always, you know, peoplelisten there's great they have so much
the great products are your productsI don't let their
I have SiO, Cereve or cetaphil
I love it simple I love the price point.
You don't need to pay more than thisbecause it just works.
(30:11):
It's got great audience.
You're bringing in something so great
and I think it's niceand I love having founders on my
while of not doing a sponsored podcastright,
is because we can have these conversationswhere it's not just like
my where my brand, my friend,
by the way, this neck thing is just to die
for the neckcream is like my skin just feels gorge.
(30:32):
You can have all but.
But you know, skin care is so personaland people always come to me,
what's the brand? What should I use?
And I'm like, You have to use the onethat you're actually going to use.
And as dumb as that sounds or as simpleas that sounds, you know, you could have
and I've tried $700 skincare serums
and I've tried $6 skincare serums.
(30:53):
Have I seen a huge noticeable differencebetween the two?
And to be honest, sometimes not really.
That said, texture scent the way it feels.
If you're having a moment.
Look, we know noteworthysay that costs a pretty penny.
I just got my handson the diamond life infusion.
It was gifted to me.
(31:14):
I don't have that one.
Maybe I should give them a call, but no.
It's very.
But I put it on at night.
It is a moment.
It smells it.
You know, it's a it's a serum
that it it's just a moment that I havewith that lavender scent.
And I kind of I'm like. Yeah.
Now if you're going to spend moneyyou want to spend
(31:36):
the turbo say are revive.
Repeat is another great brand.
But let me tell you that brands like
I always say survey Olay,
they do so much R&Dand there are beautiful products
that you don't have to spenda lot of money on that you can get great
and then your your brand.
(31:57):
So so can you run us through becauseI feel like these are very affordable.
What are the what are the pricepoints for most of these?
Well, are we talking about the patches?
Well, let's. Start.
So the patches range from.
This is like 75.
Okay, So the neck cream, which is 75and you so
I used justI mean, this has to last a long time.
Yeah. Yeah.
(32:18):
And it will.
You don't need that much at all. Yeah.
We saw like, I mean, like this here,I think we're what, 39, 99.
I am so bad with prices. With so many.
So many.
my. Gosh.I forget the most important thing.
so bad.
I made sure to mentioned at the beginningyou are offering our listeners
(32:38):
an exclusive discount,so I'm going to put the code
and the details for that in the show notesbecause yeah,
I think it's 25% off,which is so generous.
Thank you for. That.
So yeah, so we will be putting that inbecause I got to tell you,
you know,if you're somebody who is a side sleeper,
(33:00):
if you're starting to notice thisand it doesn't matter what age, you know,
I know a lot of women,you know, my mom's friends
who are like, I don't want to wearthese low cut tops anymore.
And maybe this can just kind of
give you that confidence again,the one able to do that.
I pulled out clothesthat I had for sitting there
because and I have to say this,it was embarrassing.
(33:22):
And, you know, the reason why I launchedit is because I started seeing women with
like wrinkles here.
And their face was so perfectbecause they had the injectables.
What a plastic surgery.
And I'm like, it just didn't match.
Yeah, that, that
that's when I was like, well,I'm not the only one with this issue.
And you know what?Let me tell you something.
(33:42):
When you meet men,
they look right down there and seebecause they look at it something else.
So if they see in you,it's like when I was 30, I looked,
you know, 30 here.
But I looked,you know, you know, 60 here, wait
60 here and 30 herebecause I had the wrinkles.
(34:04):
Yeah, Yeah.
Is it, is it it's just a confidencebuilder and it's so affordable.
Are price points affordable?
I'm not going to put anythingon the market
out there that, you know,I want to hit the mass.
Yeah.
So majority of our productsare very affordable.
And you know
when you have something like thisand you are able to use it for your eyes
(34:25):
and you're able to do this,you don't have to have injectables.
You just don't.
And if you do
they will extend hands down,you won't have to go with something
as much as you go.
You know, I never because I do it.
I, I love it.
And I want to thank you so muchfor being here at today's spending time.
I think people can tellthat you are just like such a so much fun.
(34:48):
You are a great personto go out and get a cocktail, ask.
Me to come in.
I'm over a long, long breakand I'm now my skills a bit.
So let's go.
my gosh, you're open. Ready for it? 2024.
So if people want to know more about Sio,
if they want to purchase this,where's the best place for them to go?
(35:11):
They can go to Sio on our site.
Sio Beauty, Amazon.
We're in 101 different countries.
We're Blue Mercury,
the list goes on.
But yeah, go,go Amazon or see a beauty. Go.
And remember.If you go to Sio Beauty right now,
we are going to have an excellentdiscount.
(35:33):
I believe it's ARTBEAUTY25but I want to confirm
that will have the details in the shownotes.
Also, if you haven't signed upfor email newsletter,
do so because I include a lot of these.
I include a lot of these discountsin the newsletter
as well with links right to that.
I only email once a week just to keep you
abreast of our favorite shows,our favorite guests.
(35:55):
I want to thank you, GiGiThank you so much for being on.
I really appreciateyou spending some time here with us today.
So fun and so sweetand thank thank you for making it
so comfortablebecause I don't normally do these.
and speaking of comfortable loving this,I am wearing this, so I might leave it on
for the rest of the day, to be honest,because, you know, I am a side sleeper.
(36:15):
Listen, if you've got questions at home,you want me to pass to Gigi
or any of the fabulous Sioteam, let me know.
I'm always happy to do so.
You can email meat hello@artbeautypocast.com.
You can find us on Facebook, Instagramand YouTube @ArtBeautyPodcast.
And as always,we will see you next Tuesday.
Maybe I was going to try to doa little play on Sio.
(36:37):
We will see you next Tuesday.
Hopefully feel
a little more smoother and comfortable.
Hi. Hi.
All right.
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