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September 4, 2025 63 mins

You’re burning energy on coffee dates, cold calls, and endless follow-ups, only to walk away with maybe one deal if you’re lucky. It’s exhausting, it’s discouraging, and worst of all, it keeps you stuck in a cycle of working harder for less.

 

Here’s the truth: top-performing mortgage pros aren’t grinding it out like that. They’ve cracked the code to attract elite partners, the kind who don’t just send a deal here and there but send you a 12+ deals per year on repeat. No begging. No cold calling. No wasting time on people who aren’t serious.

 

That’s what my new Dozen Deal Partner Formula Book is all about.

 

Imagine having a small circle of powerhouse partners who consistently fill your pipeline so you can stop hustling for every deal and start scaling a business that sets you free! .

 

Getting more juice from the squeeze.

In this episode, we dive into my new book, “The Dozen Deal Partner Formula: How Top-Producing Lenders Attract Elite Referral Partners Who Send 12+ Deals Per Year–Without Cold Calling” and unpack how to magnetize top Realtors who view you as an irreplaceable HERO, shift from chasing to attracting, and build a pipeline that keeps flowing strong even in the toughest markets.

 

You’ll discover:

  • The shortest path to cash to crush your income goals–regardless of market conditions.
  • Why it pays to attract the elite agents versus just the average “struggle bunnies”.
  • Why working with the elite partners actually requires less time, energy and drama 
  • How to thrive in any market, not just a “fair weather” market

About Your Hosts

 

Considered by many to be the nation’s leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.

 

Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don’t. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.

 

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

 

Get Doren's book here https://dozendealpartner.com/podcast/ 

Use the coupon code PODCAST to get a 50% off discount.

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