All Episodes

June 23, 2016 16 mins
In the previous episodes, we've discussed about selling cycles. But did you know that there is one very important step in the sales cycle that can literally keep your cycle going on instead of just ending with the close? 
 
If you don't know what that extra step is, then be sure to listen to this episode because today, we're going to discuss about testimonials. Testimonials are more than just those kudos and thank you's that you get from your clients or customers. It's an amazing marketing piece that gives you a social proof of what you can offer. It's invaluable. It's your one winning strategy that you just can't ignore. 
 
So today, we're going to slice what a great testimonial is and how you can use it for your business success. And at the end of the episode, our goal is for you to learn: 
  1. The two reasons why you ask for a testimonial
  2. What are the components of an effective testimonial 
  3. The correlation between customer loyalty and testimonials
  4. My special bonus tip for you
  5. Why selling and the whole shebang is all about relationships
If you're interested in digging deeper into the Art of Sales, being sure to subscribe on iTunes or Stitcher to get the latest updates when new episodes are published. Feel free to leave your comments on the topic by going to theartofsales.com
Mark as Played

Advertise With Us

Popular Podcasts

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.