In today’s episode, we invite Ronen Mense, President and Managing Director APAC for AppsFlyer, to help us answer these questions and more. In the last 7 years with AppsFlyer, Ronen has managed to grow the mobile analytics platform from newcomer to market leader in APAC achieving 70% market share, triple digital revenue growth year on year, and building an amazing team of 175+ across 7 offices in the region.
Show Notes:
02:12 Introduction to Ronen
03:13 What is AppsFlyer
05:03 China’s strategic value for AppsFlyer and vice-versa
11:04 AppsFlyer’s value proposition for Chinese startups expanding overseas
14:53 What made AppsFlyer special: The need for independent analytics
20:59 Dealing with competitors: How to create moats?
23:56 Localizing product to suit the China market
27:41 How AppsFlyer stays independent in the Age of Splinternet
34:05 The Success Playbook for AppsFlyer
37:08 Ronen’s Mantra for Success
42:05 How to contact Ronen
Many thanks to our guests Ronen Mense; host Oscar Ramos; producers Eva Shi and Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com
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