I'm continuing here today with the fourth lesson in the "How to Find Clients" series.
This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis.
Today's lesson will help you position yourself and share insight into what problems you are solving.
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You are smart and I know that you are constantly learning and evolving your skills and business whether it's on a project you are working on, or in passing as you read articles online when sitting on the couch.
When you come across something new that you've learned, don't hold it back like it's the One Ring. Share that knowledge either in a tweet, Facebook share, or a blog post or video for YouTube even.
When you share your knowledge online, there will be someone who will search for it who doesn't know.
My friend Val Geisler shares teardowns of Saas business' onboarding emails on her blog.
She stated in her 2018 review "I honed my voice and writing skills and got to build a nice little portfolio of spec work while I worked on moving more firmly into this specialization." And she was able to break the 6-figure mark too.
I can also attribute a few clients to one specific article on my site where I break down a number of well-known brands and how they should improve their checkout process. But in there I share how it could be improved as well.
This gives potential clients a sneak peek into what you can do and how you do it.
But it also gives the web the ability to have a piece of content to serve questions like "how do I improve my checkout process?" or "how do I improve my email onboarding sequence?"
By sharing what you know instead of holding it back will position you and your expertise in the world.
Instead of spending a tremendous amount of time figuring out an algorithm on how you can get your profile to outrank other freelancers on a platform, spend that time pushing out a piece of content that gives a sneak peek into your brain.
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