I'm continuing here today with the eighth lesson in the "Finding clients" series.
This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis.
Today's lesson will help leads relate to your existing clients. It will also give your clients a boost. Can I share with you 2 ways to do this so easily and so effectively that doesn't require you to build out a new page on your site or take hours to put together?
-------------------
👉 For full show notes to this episode & more resources for you.
-------------------
Testimonials, social proof, and portfolios are all bits of proof for our track record.
They are the curated elements of your business that showcase what it is that you do and prove that you've done it.
However, there's a piece missing to the puzzle that's most often overlooked.
The reason the track record needs to be there is not for you, but for the leads.
Someone who may be looking at your services wants to see that you've done it, but also that you've solved their specific problem, maybe with a business that's just like theirs.
Replace a social share
No doubt you are shooting out links or resources into the social media firehose.
I encourage you over the course of a week, replace one of those shares with a quick win you gave to your client.
If you wrapped up a project recently with a client, put out a tweet sharing that. But not saying you completed a project with Company X. Simply share what the benefit was to your client by completing the project together and then tagging your client's Twitter account.
This can be as simple as something like "Stoked to be able to help Client A save 10 hours a week by building them automation that no longer requires hand copying and pasting."
Or could be a share on Facebook or Instagram where you can dive a bit more into the design decisions of a project and share a nice visual.
Write about your clients to your leads
I hear it time and time again that you don't have an email list.
You have had someone write you an email to do work for them, right?
Well, that's your email list.
Next month, in your monthly newsletter, highlight a client of yours and the benefits that the client got out of the project and working with you.
Doesn't have to be some elaborate write-up. Touch upon 3 items and the benefits of each one.
The reason this is effective is leads don't know all the corners of everything that you can do. They also don't know the full benefits of what they can get by working on their project with you.
Often I'll hear something like "Oh really, I didn't realize that was a part of that" or "Oh! That's pretty sweet. Didn't even think of that"
Keep it simple, but put it out there into the world and you'll get these types of reactions because your track record is now about them, not you.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.