How to Identify Your Niche Podcast Audience for Guest Appearances
In this episode, Steph discusses how to identify and define your ideal audience niche when trying to become a guest on podcasts. She covers:
Defining Your Audience (3:20)
- Ask yourself what problems/solutions you address for your audience
- Determine the who - demographics like gender, age, income level, life stage, interests, needs
Researching Potential Podcasts (11:00)
- Look for shows that have guests
- Listen to the host's tone and style - do they let guests fully explain offers?
- Check if it's a good vibe/energy fit for you
- See if they promote guests on show notes and social media
Finding The Right Niche Podcasts (17:40)
- Focus on smaller, niche podcasts rather than huge popular ones
- Look for podcasts popular among your current clients/audience
- Survey your email list about their favorite podcasts
- Search Facebook groups your audience is in for podcast recommendations
Key Takeaways
- Define your ideal audience persona thoroughly
- Research podcasts carefully - listen for fit with your offer/vibe
- Ask your existing audience what podcasts they listen to
- Target niche, smaller podcasts over huge popular ones
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