Good Man Brand CMO Nancy Richardson: How to Quarterback a Brand

On today's episode of Authentic Influence, Adam Conner is joined by Nancy Richardson, the Chief Marketing Officer of Good Man Brand. Good Man Brand provides game-changing comfort engineered to help you to achieve your personal best, and is on a mission to impact one billion lives.

Today, you'll learn:

• What brought Nancy to Good Man Brand, including a rich history with individual learnings along the way; namely, "paid media is not a winning strategy," "make every dollar feel like 20," and "give people what they need, not what they necessarily want"

• How the brand's founder, Russell Wilson, "quarterbacks" the brand and guides its journey alongside Nancy

• The ways Good Man Brand leans in to "good" in multiple definitions

• How the brand directly fosters community to build out strategy, and how they amplify it

• As always, advice on how build a better, more authentic brand

Check out Why Not You: https://whynotyoufdn.org/.

Check out Good Man Brand's Everyday Hero initiative: https://thegoodmanbrand.com/pages/everyday-hero. Be sure to use #myeverdayhero on social media to participate!

Check out "Work Freely: Love Your Job, Love Your Life" by Nancy Richardson & Rochelle Davidson: https://www.amazon.com/Work-Freely-Love-Your-Life/dp/1999187903.

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)