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August 3, 2020 36 mins

On today's episode of Authentic Influence, Adam Conner is joined by Dana Marineau, the Chief Marketing Officer of Rakuten Rewards. Rakuten Rewards is a cash-back and shopping rewards company headquartered in San Mateo. Dana recently joined the org in June 2020.

Today, you'll learn:

  • Why Dana came to Rakuten after years at Credit Karma and EA. (Did you know Dana originally wanted to be a news anchor?) Plus, the new challenges which await Dana

  • Advice on becoming more authentic; specifically, how that translates to world-class leadership

  • The differentiation between "Influencers" (upper-case I) and "influencers" (lower-case i)

  • How 1:1 relationships have grown in importance over time; how it is truly beyond the traditional understanding of "personalization"

  • How stories of "influencers" are leveraged to fuel growth

  • What Dana is most excited about at Rakuten going forward

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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