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July 6, 2020 32 mins

On today's episode of Authentic Influence, Adam Conner is joined by Amina Pasha, the Chief Marketing Officer of Thrive Market. Thrive Market is an American e-commerce membership-based retailer offering natural and organic food products.

Today, you'll learn:

  • Amina's journey to Thrive Market; a description of the business

  • Thrive Market's unusual, yet effective early investors: how they made for a foundation of authentic word-spreading

  • How membership is prioritized at the brand; how to empower members to serve as brand ambassadors, including standout stories

  • How Thrive Market is activating the voices of the over 100,000 new members they've gained since the pandemic broke out

  • As always, advice on how to build a more authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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