Thrive Market CMO Amina Pasha: Melding Mission and Members

On today's episode of Authentic Influence, Adam Conner is joined by Amina Pasha, the Chief Marketing Officer of Thrive Market. Thrive Market is an American e-commerce membership-based retailer offering natural and organic food products.

Today, you'll learn:

• Amina's journey to Thrive Market; a description of the business

• Thrive Market's unusual, yet effective early investors: how they made for a foundation of authentic word-spreading

• How membership is prioritized at the brand; how to empower members to serve as brand ambassadors, including standout stories

• How Thrive Market is activating the voices of the over 100,000 new members they've gained since the pandemic broke out

• As always, advice on how to build a more authentic brand

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)