Torchy's Tacos CMO Scott Hudler: How to Be Damn Good

On today's episode of Authentic Influence, Adam Conner is joined by Scott Hudler, the Chief Marketing Officer of Torchy's Tacos. Torchy's is a "craft casual" concept focused on one thing and one thing only: damn good food.

Today, you'll learn:

• Why Scott ventured to Torchy's following years in CPG and large restaurant chain

• What is "craft casual"? How is Torchy's hoping to build that model out?

• The "Damn Good" mantra; how it overlaps with the way Scott thinks about building brands; how "damn good" extends to the customer experience and innovation therein

• How Torchy's has been contributing to the community amid the pandemic

• How Torchy's harnesses the stories of its passionate eaters to create a growth channel

• As always, advice on how to build a more authentic brand

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)