On today's episode of Authentic Influence, Adam Conner is joined by TULA Skincare's founder, Dr. Roshini Raj, as well as its CEO Savannah Sachs. TULA Skincare is a personal wellness brand offering clean + effective probiotic skincare made with superfoods.
Today, you'll learn:
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Why Dr. Raj founded TULA; the discoveries about probiotics' effects on skincare and the opportunity therein; Savannah's journey to join the brand
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How the brand leans in to the current trend of self-care during the pandemic
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How TULA works with influencers as a means of advancing the brand, given that personal care is huge for the influencer economy. How do real consumers fit in?
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Purpose at TULA: how important is it? Also coverage of TULA's "Masks for Masks" initiative
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As always, advice on how to build a more authentic brand
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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
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