Avidly Talks: Marketing podcast

Struggling to get AI adopted in your business? Or feel like you can't keep up with the pace of AI?

Literally EVERYONE feels this.

Mike Kaput, host of The AI Show and CCO at Marketing AI Institute, discusses the intersection of content and AI, exploring the evolution of AI in marketing, the distinction between AI agents and automation, and the importance of company-wide AI literacy. We delve into practical use cases for AI in marketin...

No shiny new features? No problem. HubSpot Agents have had a big update.

In this episode, Paul and Emily discuss the recent updates from HubSpot's Spring Spotlight, focusing on the significant enhancements made to the platform. They explore the integration of AI across various features, the improvements in customer support automation, and the new capabilities for content creation and journey automation. The conversation high...

In this conversation, Paul and Oscar discuss the significance of community building, particularly through HubSpot's HUGS program. They explore the importance of trust in fostering community relationships, define what constitutes a community, and provide practical steps for starting and growing a community. The discussion also covers setting goals for community engagement and the value of customer advisory councils. Oscar emphas...

Paul and Alex discuss the evolving landscape of marketing in 2025, focusing on the importance of human connection in an age dominated by AI and automation. They explore the resurgence of traditional marketing tactics, such as in-person events, and the need for genuine engagement with customers. The conversation also delves into the ethical considerations of using AI in marketing, the significance of reconnecting with existing custo...

Navigating Change: The Human Side of Transformation

Change is inevitable—but navigating it successfully requires more than just new systems or processes. In this episode of Avidly Talks, Paul sits down with change management expert Mike to explore the emotional and strategic aspects of organisational change. They discuss the change curve, how people react to transitions, and why empathy and communication are at the heart of successf...

Are you a marketer looking for great ChatGPT prompts for when you're planning your next marketing campaign in 2025? This podcast episode form Avidly Talks - a marketing podcast is it!

In this episode you'll get a live walkthrough with the right prompts to use in ChatGPT or similar LLM's and gen AI models so you can bounce ideas and really leverage your human creativity.

Welcome to Avidly Talks, the podcast designed for marketers loo...

In this conversation, Johanna Sjölin, the marketing director of Avidy HubSpot Solutions, shares her insights on building strong customer relationships. She emphasizes the importance of empathy, trust, and professionalism in client interactions. Johanna discusses how to balance personal connections with professional responsibilities, the role of emotional intelligence in client management, and strategies for creating advocates throu...

In this conversation, Emily Yates and Annka discuss the evolving landscape of AI, particularly in relation to HubSpot. They simplify the concept of AI, explore its practical applications, and emphasize the importance of data quality and human oversight. The discussion also addresses common misconceptions about AI, the future of AI technology, and strategies for encouraging AI adoption within teams. Annka shares insights on identify...

We only managed to get bestselling author Maja Voje on the show!In this episode, Paul and Maja Voje discuss the intricacies of achieving product market fit and the stages of developing a successful go-to-market strategy. Maja shares her personal journey in the marketing space, emphasizing the importance of understanding customer needs and the role of AI in modern marketing. They explore the challenges of adapting to changes in orga...

Originally live on LinkedIn, Paul and Andrew discuss the intricacies of managing a HubSpot CRM effectively. They explore common challenges faced by users, strategies for enhancing user engagement, and the importance of data hygiene. The conversation also highlights common mistakes in CRM implementation and how to leverage HubSpot's features for better outcomes. Additionally, they touch on the new lead scoring model and its implicat...

Amina Kristensen, the CMO of COM4 and speaker at Nordic Growth Summit 2025, discusses the importance of long-term brand building in marketing, especially in the tech sector. She emphasizes the need for a balanced approach between short-term gains and long-term strategies, highlighting the challenges marketers face in gaining buy-in from leadership for sustained growth. Amina shares insights on measuring brand equity, the role of ev...

Is this a return guest? The OG Brian Halligan appeared on the podcast nearly 10 years ago... Now he's back! Well, his AI Avatar is on the show in this mind-blowing exploration of what content and inbound marketing looks like in 2025 and beyond. Also, Paul and AI-Brian explore how trust can still be built despite AI being involved... just use it as a tool for building authenticity not a replacement for being genuine.

Give Brian a cal...

In this conversation, Alan Versteeg (international consultant working with the likes of Adobe and Siemens) discusses the importance of shifting the sales approach from merely selling to guiding customers with noble intent. He emphasises the need for sales professionals to understand their customers' needs and to operate from a place of service rather than manipulation. The discussion covers practical strategies for engaging with cu...

In this episode, Josefine and Paul discuss the latest updates from HubSpot, focusing on the 99 new features released in January. They explore key improvements, particularly in AI integration and CRM functionalities, and how these updates can enhance productivity for users. The conversation also touches on the importance of adapting to new tools and leveraging data for business growth.takeaways

• HubSpot released 99 updates in Jan...

Paul, Raza and Josie dive into the fascinating world of podcasting and uncover why it’s become such a powerful tool for B2B businesses. Learn how it's great for building personal connections and engaging with communities of listeners, whilst avoiding the pitfalls most new podcasters fall into.

Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on ...

Paul and Dale Bertrand discuss the evolving landscape of SEO, particularly in light of advancements in AI and changing user behavior. They explore the challenges posed by AI-generated content, the importance of understanding user intent, and the need for marketers to adapt their strategies to engage effectively with their audience. Dale emphasizes the shift from traditional SEO practices to a more nuanced approach that prioritizes ...

Daniel Zarick, CEO of Arrows, discusses the importance of customer onboarding and success in the B2B SaaS landscape. He emphasizes the need for human-led processes, the evolution of customer success strategies, and the role of AI in enhancing customer experiences. Daniel shares practical steps for improving onboarding processes and highlights the significance of transparency and trust in building lasting customer relationships.

Arro...

Paul interviews the one and only Louis Grenier, a marketing coach and author of 'Stand the F*ck Out.' Louis shares his journey of writing the book, the challenges he faced with publishing, and the emotional impact of the process. He discusses his marketing strategies for promoting the book, insights on effective marketing practices, and the importance of understanding customer needs. The conversation also touches on common pitfalls...

🎙️ 138 - Worried about your WordPress? How to Choose the Right CMS | Avidly Talks with Romi Dexter & Nick O'Neill

In Episode 138 of Avidly Talks, Romi Dexter and Nick O’Neill take a deep dive into the brewing fallout between WP Engine and WordPress, breaking down its far-reaching implications for businesses, developers, and marketers. From glaring security vulnerabilities to spiraling maintenance costs, they uncover the hidden ...