In this special episode, the original founders of OroCommerce — Yoav Kutner, Dima Soroka, and Jary Carter — join the B2B Commerce Uncut podcast for a behind-the-scenes conversation about what it took to build a B2B eCommerce platform before the market was ready.
They share how their early experience at Magento shaped their thinking, why OroCommerce was never just a pivot from CRM, and what it means to build for long-term customer success in a landscape obsessed with trends. If you want a front-row seat to what B2B vision looks like and the patience it demands, this is the episode to hear.
Key Takeaways
(01:32) How the OroCommerce founders originally met at Magento
(04:18) How CRM led to commerce — and why not everyone agreed at first
(06:40) Why a CRM foundation made OroCommerce stronger
(09:38) The dangers of chasing trends instead of solving problems
(12:55) The long-term vision: faster time-to-market and real ROI
(15:20) How the product roadmap evolved from CRM roots to full B2B commerce
(17:55) Where OroCommerce sees B2B eCommerce heading over the next five years
(25:20) The difference between true B2B architecture and B2B add-ons
(27:55) What’s changed (and hasn’t) in the eCommerce platform landscape
(31:30) How AI is starting to reshape B2B buying and operations
(34:36) Practical early AI use cases in manufacturing and distribution
(37:53) How OroCommerce balances AI experimentation without technical debt
(40:30) The story behind Jary Carter’s return to OroCommerce — and what’s next
Thanks for listening to “B2B Commerce UnCut: A Journey Through Change,” powered by OroCommerce. If you found this episode useful, leave a review and subscribe to catch the next drop of real-world B2B insights.
#ecommerce #b2becommerce #digitalcommerce
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