Jack Moberger, Head of Sales at DocUnlock, joins us to discuss the evolution of B2B sales, AI-driven automation and the changing landscape of global trade. Jack shares insights from his time at Algolia and how his current role is transforming customs brokerage through digitization.
Key Takeaways:
(03:22) Why “corporate polycrisis” is a reality for many businesses.
(06:02) The challenges of B2B search and discovery for vendors.
(08:28) The era of generic B2B messaging is ending.
(13:37) Supply chains are now more complex and interconnected.
(15:41) How customs brokerage and freight forwarding are becoming more complex.
(18:33) What DocUnlock does to automate customs clearance and reduce manual work.
(23:37) AI is enabling compliance-heavy industries to scale efficiently.
(27:50) AI thrives in workflows with clear, correct answers.
(29:38) B2B digitization isn’t killing sales — it’s evolving it.
(35:37) Why eCommerce teams should be involved in sales forecasting.
(39:36) Regulatory changes create immediate demand for expert advice.
(43:27) Some of the best tech insights come from under-the-radar sources.
Resources Mentioned:
https://www.linkedin.com/in/jmoberger/
https://www.linkedin.com/company/docunlock-ai/
https://www.wto.org/
"The Three-Body Problem" by Cixin Liu -
https://www.amazon.com/Three-Body-Problem-Cixin-Liu/dp/0765382032
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#eCommerce #B2BeCommerce #DigitalCommerce
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