In this episode, we’re joined by Chantal Schweizer, Head of Strategic Data Services at Pivotree. Chantal shares how structured product data impacts B2B success, why spreadsheets still dominate business operations and how taxonomy and knowledge graphs drive smarter decisions.
Key Takeaways:
(02:12) Taxonomy helps structure product data for better organization and searchability.
(05:20) Spreadsheets remain the default tool for managing business and product data.
(10:29) Taxonomy creates order from chaos, whether in nature or commerce.
(12:35) Spreadsheets can’t handle large-scale operations.
(16:35) Understanding SKU count and categories reveals the scale of data challenges.
(19:16) Discovery projects identify data issues before implementing long-term solutions.
(21:58) Automation creates efficiency but often sparks fears about job security.
(25:10) Buyers need fast, intuitive search tools to find products easily.
(29:59) An ontology connects multiple taxonomies to create structured relationships.
(34:55) A retailer adjusted inventory based on Taylor Swift’s concert schedule.
Resources Mentioned:
https://www.linkedin.com/in/chantal-schweizer/
Pivotree | LinkedIn -
https://www.linkedin.com/company/pivotree/
Pivotree | Website -
https://www.pivotree.com/
Chantal Schweizer’s YouTube channel on Taxonomy -
https://www.youtube.com/@ChantalSchweizer
https://www.linkedin.com/in/pivotreeautomotive/
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#eCommerce #B2BeCommerce #DigitalCommerce
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