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August 6, 2025 48 mins

Allie Copeland, Chief Transformation Officer at ADI Global, joins Aaron Sheehan to break down what transformation looks like in wholesale distribution. From merging companies and overhauling tech to building a customer-first culture, Allie shares how ADI keeps progress moving, even when change never ends.


Episode highlights:

00:00 – Introduction: Meet Allie Copeland & ADI

02:15 – What Does a Chief Transformation Officer Do?

04:50 – Why Transformation Never Really Ends

09:15 – Turning Strategy into Action

12:54 – Upgrading Tech: From Mainframe to Microservices

18:25 – Planning for Agility, Not Just Stability

21:45 – “Even Better Together”: Customer-First M&A

25:15 – Decision-Making: When Changes Help (or Hurt) Customers

27:24 – Real Feedback: NPS, Surveys, and Store Pilots

29:30 – How Distribution is Evolving Beyond Inventory

34:32 – Culture Change: Project Avengers & Rebel Alliance

40:13 – Radical Transparency & Leading Through Uncertainty

42:35 – Leadership Lessons & Advice for Transformation

46:25 – Book Recs & Closing Thoughts


Resources mentioned:


• The Singularity Is Nearer by Ray Kurzweil

• Apple in China by Patrick McGee

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