Banks have been rethinking their branch strategies for some time. While some are downsizing their number of branches, others are renovating or constructing brand new branches. These branches need to be fully optimized to meet the needs of a changing audience. The first episode of the Bank Customer Experience Podcast explored the topic of branch renovations. Bradley Cooper, editor of ATM Marketplace, interviewed Jean-Pierre Lacroix, founder and president of design firm Shikatani Lacroix Design to learn more about how banks can discover the secret ingredients of branches to deliver the best return-on-experience for customers.
During the podcast, Lacroix addressed the following topics:
- Why are banks investing in branch renovations?
- What primary areas are they renovating?
- How can they train employees properly to fit these redesigned branches?
- How can these branches improve the customer experience?
- How can managers show ROI from these branch renovations?
Listen to the podcast in full above.
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