One of the biggest moving targets for banks or any business is customer expectations. They are constantly changing and volving as customers become more used to automated, tailored experiences. How can banks meet these expectations and deliver a good customer experience? Marbue Brown, founder of the Customer Obsession Advantage and veteran banker, discussed what's new in bank CX in today's episode of the Bank Customer Experience Podcast.
Bradley Cooper, editor of ATM Marketplace spoke with Brown live at the Bank Customer Experience Summit held in Charlotte from Sept. 9 to 11, 2024 about a variety of topics including:
- What's the biggest areas banks are investing in for CX in 2024?
- What role does AI really play?
- What role do branches play?
- How can banks meet customer expectations?
You can watch the podcast in full above.
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