Barbell Business

Want To Grow Your Gym? Go Here: https://biglittlegyms.com/

I just did a deep dive into how to get your Gym to the TOP of Google in 2025. 

Ready to grow your Gym? Book a free strategy call with Big Little Gyms at BigLittleGyms.com.

For years, Jim Breuer, owner of Momentum Fitness in Eau Claire, WI, felt stuck—his gym was plateaued for nearly seven years. But instead of staying stuck, Jim made a game-changing decision—he joined Big Little Gyms.

What happened next?

🚀 He shattered his growth ceiling, hitting a record $60K month
📈 Grew total revenue by over $80K year-o...

In this episode of The Barbell Business Podcast, we sit down with Mycal Anders, a Marine Corps veteran, elite strength coach, keynote speaker, and the founder of Next Level Performance Consulting. Mycal has taken the leadership skills he developed in the military and applied them to the world of fitness, growing his gym, scaling his revenue, and creating a thriving community of high-performing individuals.

🔥 What you'll learn in t...

In this episode of The Barbell Business Podcast, we sit down with Mike Wilson, owner of CrossFit OYL in Rhome, Texas.

In this episode of Barbell Business, we sit down with Drew Girton, gym owner of Pendulum Fitness. Drew is a industry veteran, coach, and business owner, join us as we explore his incredible journey and the strategies behind...

📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here

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Barbell Shrugged helps people get better. Usually in the gym, but outside as well. In 2012 they posted their first podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The S...

Some fear is great because it keeps us alive. Are you afraid of making a left turn out into traffic when there’s not an opening? Good. Don’t die. Other fears, while they feel exactly the same in our bodies, are less useful. Are you afraid of sales conversations with prospects? Or of public speaking? Or of raising your membership prices? Yeah? We need to talk about that.

How do you make your gym stand out when every other gym in town offers the same services and specials? I mean, we know your gym is the best, but how will your prospects know? We asked killer marketer Jeff Sherman of Tech Sweat about how to

This week, we met up with our friend Conner Moore at a box in Mission Viejo, California. To be clear, we said “a box,” not “his box.” That’s because Conner shut his box down. Ultimately, this is a story of Conner’s success, but we met with him today to talk about that particular phase of failure, what he learned, and how it can help the rest of us.

This week, we took a trip to fabulous Las Vegas to meet up with old-school Barbell Business podcast host and two-time world-record-setting powerlifter AJ Roberts (Instagram: @ajroberts). He’s one of the few people in the industry with a very solid perspective on both business and training, and he’s one of our favorite speakers of all times.

We haven’t been able to independently verify it, but we think MMA trainer and entrepreneur Mike Dolce, of Dolce Fitness and The Dolce Diet, might be the hero of an old-school novel. Hear us out. After his father suffered a massive stroke, Dolce got a job as a New Jersey dock worker at the age of eight. Eight years old. Scraping barnacles off of fishing boats for $2 a day, like a… well, like a character right out of a legend. Being...

You may have heard the expression, “C students make the best teachers.” They remember the struggle of not getting it. They tend to give students the kind of support they wish they’d had themselves when they were struggling to learn algebra (or English, or chemistry, or whatever). The same can be said of functional fitness coaches. While natural-born athletes can certainly make great coaches too, the ...

We have a super-exciting guest this week. A big “get,” if you will. We’ve been wanting to feature him on the podcast for years, because we’re his biggest fans. That’s right, kids! This week we got to talk to Markus Gerszi, of Barbell Business fame! [Thunderous applause; confetti falls from the ceiling.]

Joking aside, it was very cool to be in Markus’s old box in Orange County, CA, this week. Markus is a smart dude, which is why we ...

Who do you learn from when you’re already at the top of your field? How do you get the motivation to grow when you’re already, frankly, pretty awesome? Maybe there are worse problems to have… Okay, there are definitely worse problems to have. But as entrepreneurs, this is the challenge that we all hope to face at some point. This week we travelled to Chino Hills, California to interview someone who k...

What would it take to get Casey Jenks functional fitness sainthood status? Is that a thing? If we just put his face on a medal and wear it around our gym, will that do the trick?

Casey’s the creator of Fitbot, the software that keeps our personal training programs from being our personal nightmares.

One thing we’ve found as gym owners is that people very rarely stumble upon a great opportunity without first encountering a world of ...

Because gym owners almost always love coaching, it’s easy to fall into the trap of wanting to do all the hands-on stuff yourself. You love your work, so why would you want to let anyone else take over?

This week, we talk to Alwyn Cosgrove of Results Fitness to find the compelling answer to that question. We were thrilled to have the chance to sit down with Alwyn...

It’s a tale as old as time: A Major League Baseball right-fielder starts selling deer-antler supplements to teammates during pitching changes. Word spreads until members of rival teams are making transactions on base, until finally, one day, he’s inadvertently made the career switch from pro-ball player to nutrition entrepreneur. Sound familiar? 

Okay. So maybe ...

As a Marine Corps lieutenant, and usually as the only woman in the room, Taylor Drescher anticipated the challenges she might face as a leader. In her case, she was able to identify that her strength as a leader was literally her physical strength -- so she played it as much as she could.

“I'd carry more weight on purpose, just to, not to prove a point, but beca...

Just because you’ve eaten in a restaurant doesn’t mean you know how to run a restaurant. Most people will agree with that in general, but it’s harder to see the truth when looking at your own business. The same goes for working out or coaching in a gym versus running a gym.

This week, Garry Lineham talks to us about why it might be more important to grow in your...