The Beatles' Historic Stance Against Segregation, with Dr. Kitty Oliver

Today is Juneteenth, a day that has held significance for the Black community for many years and one that, for the past four, has become a national holiday in the United States. It’s a day for education, listening, learning, and increasing awareness of the Black experience. Though we are two white women who are still doing a lot of learning and listening ourselves, we wanted to celebrate Juneteenth by exploring the Beatles’ connection to civil rights, especially during their 1964 tour.  

1964 was time of continuing segregation and heightened racial tensions in America's southern states. But racial segregation, as it was in America, didn’t exist in England. The Beatles were famously appalled at the idea that any of their concerts would take place in front of audiences separated by race, and they refused to play to segregated crowds. John Lennon famously remarked, “We never play to segregated audiences and we aren’t going to start now. I’d sooner lose our appearance money.” The city was resistant but eventually relented, resulting in Jacksonville's first integrated concert.

Our guest today is Dr. Kitty Oliver, who has firsthand experience of this moment. As a Black Beatles fan growing up in Jacksonville, Florida, Dr. Oliver jumped at the opportunity to attend the integrated concert; she was one of few Black teens in the audience. 

Beatles fans will recognize Dr. Oliver from her appearance in the Ron Howard-directed documentary Eight Days A Week: The Touring Years. She joins us today to recount her story of attending the first integrated concert in Jacksonville history, against the backdrop of growing up in a segregated city.

Dr. Oliver is a veteran journalist, an academic, an author, an oral historian, producer, and professional singer. She holds a PhD in Comparative Studies focusing on race and ethnic communication. She calls herself “a product of the civil rights era who came of age with integration in the US,” and is the founder of the cross-cultural Race and Change Oral History Archive, which is housed in Special Collections at the African American Research Library and Cultural Center. She has written and/or compiled three books focusing on race, change, and her own memories of growing up Black in the South. 

• Learn more about Dr. Oliver and follow her on Instagram
• See her appearance in Ron Howard's Eight Days a Week: The Touring Years

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