Communication Planning for SMB Integrations

You’ve completed an acquisition, have an integration plan ready to go, and Day One has arrived: you’re ready to tell the world about the deal and the bright new future.  Let’s tell everyone, right?

Not so fast… not everyone wants to hear the same message. Different groups of people have different perspectives and different interests. You need to create a Communication Plan to tell different audiences what is relevant to them.

A basic integration communication plan should cover the following:

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