In Part 1 of this Beyond Sets & Reps episode, I sit down with Jim Beebe, a coach, gym owner, and author whose journey through strength training, business, and personal transformation is nothing short of inspiring. Jim shares how his early experiences shaped his love for athletics, despite facing challenges growing up. He details the pivotal moment in his mid-30s when he realized he wasn’t setting the right example for his children, leading him to completely transform his health and career. What started with P90X in his living room turned into an internship at a CrossFit gym, eventually leading him to open his own training facility. Jim dives into the sacrifices he made, including financial struggles and long hours, to build his gym from the ground up. His commitment to learning, coaching, and helping others—especially young athletes and individuals facing adversity—has defined his purpose and mission.
Jim also discusses his evolution as a coach, expanding beyond his gym to impact more people through his book, Athlete Built: The Blueprint to Build Champion Athletes, and his new digital course. He shares how his philosophy is rooted in structured habits, mindset, and training principles that apply to both sports and life. We talk about the importance of setting goals, measuring progress, and developing a blueprint for success, whether you’re an aspiring athlete or simply trying to improve yourself. His journey is a testament to perseverance, the power of mentorship, and the willingness to take risks in pursuit of something greater. Tune in to hear Jim’s story of reinvention, hard work, and the strategies he’s developed to help athletes and everyday people reach their full potential.
A big thanks to show sponsors, Sorinex and EliteForm, for making these episodes possible.
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