#244 Britt Achterhoff PART 2, BSAR

In Part 2 of this powerful conversation, Britt Achterhoff goes even deeper into the life experiences that shaped her personal and professional path. She opens up about one of the most difficult periods of her life—tearing her ACL while her father was terminally ill and struggling academically due to undiagnosed ADHD. Through all of this, one person stood solid in her corner: her strength coach, Dennis “D Love” Love. Britt credits him with not only giving her a place to belong, but also with showing her what leadership, mentorship, and care truly look like. That pivotal support became the root of her passion for the industry and her mission to make an impact beyond equipment sales.

Britt also reflects on how her experiences—from student leadership to moments of being the only woman in high-level performance meetings—have uniquely positioned her to lead from a place of empathy and real-world perspective. She discusses her “existential career crisis” after becoming a mom of two, and how that inspired her to create professional development conversations for coaches that center on real life—not just sets and reps. This episode is a raw reminder that what happens off the field or outside the weight room often shapes us the most, and Britt’s story is a powerful call to action for supporting the whole person—not just the professional title.

Big thanks to podcast sponsors, Sorinex and EliteForm, for making these episodes possible.