Jim Collison does a podcast for his job. Also at his job work with an intern program that includes high school students. He got interviewed about the program (see the video at http://gallupgethip.com/info, but what caught the ears of the State of Nebraska Department of Labor? The Audio podcast.
So because of Jim's Podcast he got a meeting with the Department of Labor for the State of Nebraska.
See Jim's podcast for Gallup at http://coaching.gallup.com
Jim also does his own podcast which you can find at www.theavaergeguy.tv
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