I had the opportunity to go behind the headlines with Isaac Saul, the creator of Tangle, on my latest episode of the Become a Writer Today podcast. In this episode, we dive deep into Isaac's journey of running and monetizing a media newsletter while striving for balanced reporting in today's politically divided climate.
Here are three key takeaways from our conversation:
Building Trust through Balanced Reporting: Isaac's upbringing in a politically divided community inspired him to create a publication that both liberals and conservatives trust. With Tangle, he offers accurate, thorough, and balanced information by summarizing controversial political stories using neutral language and including arguments from both sides. This approach has earned them a diverse readership and positioned Tangle as a trusted source for fair news.
The Power of Organic Growth and Mailing Lists: Tangle's success began with a daily newsletter on Substack. Their mailing list grew organically, and they tapped into the power of surveys to identify their readers' demographics and preferences. By understanding their audience and building relationships with them, Tangle attracted a loyal readership. They aim to expand further, especially among younger audiences, by branching out to platforms like YouTube, TikTok, and Instagram.
Strategy, Research, and a Growing Team: Behind Tangle's impactful content lies a strategic process. Isaac and his team carefully select and research the main story, finding arguments from various perspectives. Extensive research, including reading news articles, listening to podcasts, and watching political commentators, helps them curate fresh and diverse takes. The team's hard work has paid off, growing Tangle from a one-person operation to a full-time team with four employees and an extended network of part-time editors and interns.
Resources:
If you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollins
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