In our latest episode of the Become A Writer Today podcast, I had the pleasure of interviewing Amanda Hand, an experienced content strategist and SEO team lead. We delved into the world of content strategy and discovered some valuable insights into this fascinating field.
In this episode, we discuss the following:
- Client Goals and Data: Content strategy goes beyond writing and editing. As a content strategist, understanding client goals and aligning them with data is crucial. Become a data nerd, master tools like Google Analytics, and marry creativity with data-driven strategy.
- User Behavior Analysis: Dive deep into user data to understand what drives decision-making and meet users' needs. Learn to follow the user's journey from the first website visit to the final conversion goal. This understanding will help shape effective content strategies.
- Continual Learning and Skill Development: Embrace the ever-evolving nature of the content strategy field. Take advantage of free courses, such as Google Analytics, to acquire new skills and stay up-to-date with the latest trends. Adaptability and curiosity are essential in this exciting industry.
If you want to learn more about content strategy and how to transition from content writing to strategy, this episode is a must-listen.
Resources:
If you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollins
Thanks for listening!
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