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May 6, 2022 50 mins

On this weeks episode of The Becoming a Champion Show, Coach Dana Cavalea sits down with Joe Foster, founder of Reebok.


He is also the author of his new book, Shoe Maker which documents his life and how he built one of the most powerful sportswear brands.


In today's show, Joe Foster talks about how he built Reebok one story at a time and by solving one problem at a time.


He also never forgot to allow others to make decisions, to bring ideas, and to take ownership of their work!


#joefoster #reebok #entrepreneur


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