Becoming a Trusted Voice
Enjoy a virtual coffee with Mike Gonzalez. In each episode you'll hear stories of how leaders are building trust with their audiences in the ever changing B2B Marketing Landscape.
Episodes
Mike Gonzalez gives an overview of the 'Routines' aspect of the SARTO method within the Trusted Voice Framework. The SARTO method is an acronym for Subject, Aspiration, Routines, Threats and is designed to guide content creators in becoming trusted voices in their niche.
This episode emphasizes how understanding and addressing the day-to-day routines of a target audience enables content creators to produce relevant and impactful co...
Becoming a Trusted Voice: Understanding the SARTO Method: Aspiration
Mike Gonzalez continues dissecting the Trusted Voice Framework, focusing on the 'Aspiration' aspect of the SARTO Method. Value alignment paired with your audience's aspiration translates into building trust. Mike illustrates how vauge aspirations can lead to broken trust with your audience. Mike advises how to study customer feedback to understand your audiences' ...
Becoming a Trusted Voice: Understanding the SARTO Method
Mike explains Trusted Voice Framework's SARTO Method, a five-part method used to become a trusted voice with your audience by aligning your expertise with your audience's interest. The SARTO acronym stands for Subject, Aspiration, Routine, Threats, and Opinions. In this episode Mike teaches how to identify the "Subject." to cover within the content you create.
In this conversation, Mike speaks with Dan Sanchez, a renowned b2b marketing expert specializing in audience building. Dan shares his insights on the growth strategies that have proved successful for him over the years.
Dan emphasizes the need for brands to understand their audience and learn from creators. Dan illustrates the difference between traditional marketing roles and audience growth through a creator's perspective, attrib...
Mike Gonzalez unpacks the changes he's observed in Marketing and the strategies he's using to win business in today's economy.
Every business was started by a movement or cause. A movement precedes marketing. What is the movement that drives the messaging of your business? In this episode Mike Kim shares 3 questions that lead to clarity within your marketing.
Mike Kim is a business coach and marketing strategist who specializes in personal branding. He has worked with world-renown speakers, consultants, and authors including John Maxwell, Donald Miller, a...
What can running almost 20 marathons and 2 Ironman championships teach us about ourselves and leadership? Alex Judd shares some timely insight on some of the personal development and leadership lessons training and participating in almost 20 marathons and 2 Ironmans have taught him.
Alex is the host of the Entreleadership podcast and is also a business coach for Entreleadership All Access.
In this episode of The Founders Craft I talk with Lauren Shippy, Founder of Storywork Consulting all about how to use Strategy to deliver moments of delight to customers. With good user experience comes overwhelming ROI for your business. We talk about why you should use customer journeys in your business strategy to create the ultimate user experience, so you and your customers both win! By using identity based strategy you will n...
Ever struggle to keep up with all of the emails that come into your inbox? In this episode, I sit down with digital organizing expert, Shawn Lemon, to discuss ways you can achieve the inbox zero system through delegation.
To find out more about Shawn visit: http://thedigitalorganizer.com
How to choose the right technology for your business.
Shawn Lemon, CEO of The Digital Organizer (http://thedigitalorganizer.com) shares practical tips on how to decide what apps are right for your business.
Do you feel like your phone has become a distraction? No need to feel ashamed, it happens to all of us. In this episode, I share 5 steps to digitally declutter your phone.
Download the free step-by-step guide here: http://askmikegonzalez.com/digitaldeclutter/
As any business owner would assume, providing more services is a good thing right? Not as much as you would think…
In this episode, Mike Gonzalez sits down with Sr. Pastor Todd Mullins of Christ Fellowship to unpack how his leadership team designed the culture and values of their organization.
Music in this episode:
- AllttA - Instrumental by AllttA
- Cut to Black - Instrumental by Lemaitre
In this episode, Josh Kellam, an expert at dealmaking, unpacks 8 tips to master the art of dealmaking, and how to negotiate a deal where everybody wins.
Music in this episode:
- AllttA - Instrumental by AllttA
- Cut to Black - Instrumental by Lemaitre
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