We’re down to the final stretch. In episode 17 of our 18-part series, Before the Bestseller, we’re diving into two topics that get a lot of attention in the publishing world: traditional PR and what it really means to make a bestseller list. As we near the end of this audiobook journey, this chapter pulls back the curtain on some of the final, more public-facing tools authors often consider.
Some authors found their way into media coverage by paying attention to what was already being talked about and figuring out how their book could genuinely add to the conversation. Others aligned their launch with timely events or simply started local and built from there. We also touch on what it actually takes to make a bestseller list, not just the surface-level criteria but the quiet, behind-the-scenes work that rarely gets discussed.
The hard truth? Being called a bestseller doesn’t mean your book is being read. You can buy the label, but you can’t buy real readers. The value isn’t in hitting the list. It’s in becoming the kind of author who could. And even if you fall short, doing the work leaves you with something far more powerful than a badge: momentum that lasts.
—
If this podcast is giving you valuable insights, subscribe now to stay in the loop and take a moment to leave a review. Your support makes a huge difference in helping more people discover the show.
Subscribe to our newsletter here: https://getshelflife.com/category/newsletter/
Head over to our new website now to discover new content and more: www.getshelflife.com
If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.