As a dentist, you’d imagine that the only thing you’d have to be good at is solving problems in people’s mouths, but in reality, if you’re going to run a successful practice, there’s a lot more to it than that. Marketing is one of those vital elements with the ability to make or break your business. In this episode, I’m joined by the master of ground marketing, Michael Arias aka The Dental Marketer, who is here to share the wealth of knowledge that he has accumulated after many years of developing his niche.
As you will hear today, ground marketing is built around the concepts of reciprocity and relationship building. It has a much higher success rate than guerrilla marketing, costs much less than paid marketing, and can be used across all markets, from car dealerships to retirement villages. Tune in today for a valuable lesson on how to turn your humble practice into a thriving business!
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
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