Marketing Advice & Creating Value with 1-800-DENTIST Founder, Fred Joyal

Today’s guest Fred Joyal is not a dentist, but he founded one of the most useful marketing tools for the field (1-800-DENTIST). Join us today as we discuss all things marketing and more, with Fred Joyal, author, speaker, entrepreneur, and business advisor. Throughout his time running 1-800-DENTIST, Fred was never once asked about a dentist's qualifications; instead, he was asked, "What do other people say about them?"

He concluded that people's decisions are driven by our emotions, with the reasoning justifying them coming later. Tune in to find out how you can harness this quality to build the best practice for both you and your patients, and why it’s important to give the patient what they want and not what you want. We dive into how to create value for the patient using trust, and how the negativity bias affects your business decision-making.

Discover tips on creating patient intake forms that you can turn into conversations and six books that Fred and Gina feel will change your life. Don’t miss out on this must-hear episode!