Dentists often have a hard time wrapping their heads around marketing. We frequently spend money trying to promote ourselves through various channels and end up seeing very little in returns. Today we are joined by Laura Maly and Michael Anderson who are the co-founders of Wonderist Agency, a marketing agency aimed solely at dentists.
In this episode, they explain how marketing in the field of dentistry has changed over the years and explain why some of the marketing commonly done by dentists simply does not work. Michael breaks down their three-part system for marketing: tell your story, reach your audience, and capture leads and follow up. We also touch on how you can benefit from using Yelp and other review sites.
To hear about some of the Wonderist Agency’s most successful hacks like looking at what your competition is doing, matching your channel to the demographic you’re trying to attract, and using virtual consults to generate leads (among other things), tune in today!
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