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September 24, 2024 14 mins

During a recent program examining critical facets shaping consulting firm success, Consulting Magazine and Integreon delved into the minds of real clients to learn what is truly important, from their perspective. With a focus on understanding and leveraging the generational advantages within firms; as well as extracting rainmaking secrets from some of the best business development professionals in the service industry.

That program focused on key elements for advancing firm client development capabilities and practices for cultivating strong business relationships and nurturing lifelong clients.

In this episode of INDUSTRY INSIGHTS, we talk with Murray Joslin, Executive Vice President of Creative and Business Solutions with Integreon and editor-in-chief of the LinkedIn newsletter Scaling Greatness, about what those industry luminaries shared regarding these critical elements shaping the success of modern consulting firms.

During this episode Michael and Murray discuss:

  • The art of making rain

  • The secrets of cultivating strong relationships and nurturing lifelong clients

  • What really matters to clients and their real expectations from consultants and firms

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