‘This is the great unknown’: Cannabis-brewed beer prepares to enter the new Canadian market

The world’s first beer brewed from cannabis will be ready when Canada legalizes cannabis beverages later this year. But preparing for a new product for a new market is no small challenge: “You’re setting sail in a ship that is totally not built yet, you don’t know where you’re going, and you don’t know what the conditions are,” says Province Brands.