‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

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December 1, 2014 • 7 mins

Tetra Pak is a B2B company but it invests above the curve in shopper and consumer insights, and Michela Vallalta, the company’s director of consumer intelligence, tells BeverageDaily.com why.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight