‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’ Expert warns wannabes

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September 10, 2014 • 2 mins

Beverage brand development guru James Tonkin has warned wannabe entrepreneurs that going up against established brands such as Red Bull and Coca-Cola without some kind of ‘silo vertical’ protection is fruitless.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’ Expert warns wannabes