Resources:
● Beyond Macros Community: beyondmacros.com/community
Once the Christmas season is over, most (if not all) are thinking of the same exact thing: to lose the weight they’ve gained over the holidays. But if every other nutrition and fitness coach already knows that, how do you make sure you capture those leads before everyone else does?
The choices are simple: close up shop during this time of year and wait for next month, or start hustling to secure yourself leads for the next year and get ahead of the game. Your action plans for this month will determine how your first quarter of 2021 will turn out.
Today, we share why you need to prepare as early as now for the big wave of clients coming in for the new year and what steps you can take to capture those leads effectively. We’ll talk about finding your soulmate client, planning your content to resonate with them, and more!
Give yourself a leading-edge advantage by tuning in to this episode now.
In this episode we cover:
● How the idea of getting prepped for January in December was conceived [02:38]
● Why you need to double down on your marketing every December [04:33]
● Optimizing your fitness lead gen for January 2021 [07:50]
● Step one: Dial in your monopoly offer [08:05]
● Play the inception game with your leads [08:51]
● Know the ‘why’ behind the goals [10:27]
● Stop acting on assumption [15:23]
● Step two: Strategize your marketing content to engage with the right clients [18:25]
● Use your client’s language to create a powerful marketing content [20:00]
● Create a paradigm shift to stand out from the competition [22:00]
● Take advantage of the holidays [24:29]
Ready to unlock the third strategy that will take your business to the next level? Make sure you join the Online Nutrition Coach Community Facebook group: https://www.facebook.com/groups/nutritioncoachcommunity
Connect With Us:
● Subscribe on YouTube (https://www.youtube.com/channel/UC-zvoiDRbhuBcPlH5AYIGHQ)
● Connect on Instagram (https://www.instagram.com/beyondmacros/)
If you liked this episode, please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
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