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October 6, 2022 8 mins

Never Offer Another Free Coaching Call Until You Watch This


Offering a free coaching call can be a great way to grow your nutrition coaching business, but they can also keep you in the “pick-your-brain Friend Zone”.

Over the next few minutes I am going to explain when to offer free nutrition coaching calls, and exactly how to convert those calls into paying clients.

And if you’d like the exact process to use free coaching calls to grow your nutrition coaching business, type “CLC” below.


For those of you who don’t know me… My name is Kate Jaramillo, I’m the co-owner of Beyond Macros where we teach nutrition coaches like you how to build a nutrition coaching business that they LOVE that’s both impactful and profitable through our VIP Coach mentorship Programs.


Now listen up, because in the next few minutes I am going to teach you how to stay out of the friend zone and actually convert clients from free coaching calls so you can step into the role of Nutrition Business BOSS.

Purpose of free coaching calls

  • Gain experience coaching (build confidence!)
  • Practice restraint vs. firehousing with info
  • Create social proof + testimonials
  • Mini market research
  • Build trust and belief (in self, in Coach, in process)
  • Free CALL - not offering “free coaching packages” to test out for feedback and testimonials
  • Not a “pick your brain” session
  • Not a sales call

Who/When to offer free coaching calls:

  • Newly certified coaches
  • Coaches who have not had their first clients
  • Coaches who took a break from coaching and are now getting back into it
  • Changing/updating niche
  • Changing/updating offer

How to convert to paying clients

  • Take leadership of the call by explaining the purpose of the call and what to expect
  • Listen more than you talk; reflect back what you hear in the exact words
  • Offer ONE great solution/next step that will get the person 1 step closer to their goal (make it easy and enjoyable)
  • Celebrate the A-ha- congratulate the person on committing to this next step (you can get the testimonial right then, too)
  • Be direct in asking if they want more help, and then schedule the sales call right away (strike while the iron is hot - they are happy, curious, and building belief)

That last part - being direct - is the difference between staying in the free-coach friend-zone, and becoming a nutrition business boss.

The worst they can say is no, and if they say no then it’s FINE! Nothing changes - you still have everything you need right here in this moment.

But if you don’t ask, then the answer will always be “no”, and what will happen is the person will likely end up investing in someone else that wasn’t scared to hear the word “no”.


We are here and all in to help you master the art of free coaching calls and converting them to clients, so if you’d like the exact process that our own clients use to move from “free coach friend zone” to “nutrition business boss”, type “CLC” below and we’ll give you access to the amazing training - for free!

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