All Episodes

August 12, 2022 6 mins

If you know you need to increase your prices, but you’re afraid you’ll lose clients and sales - I’ve got good news.


Over the next 5 minutes, I am going to walk you through how I have structured price increases to make sure clients are happy to pay the increased rate to work with me.


And if you’d like to get access to a 3-day course where we show you how to build and sell a $1k coaching program, just type “offer1k” in the chat below.


For those of you who don’t know me… My name is Matt Walrath, I’m the co-owner of Beyond Macros a nutrition coaching business that served over 1000 high ticket nutrition clients, and now I teach nutrition coaches like you how to build a nutrition coaching business you are proud of through our VIP Coach mentorship Programs.


Over the next 5 minutes, I am going to walk you through how I have structured price increases to make sure clients are happy to pay the increased rate to work with me.


Main Points

-Profit increase from increased rates

Ex. $15→25 is less than 50% price increase but increased margin from $10→20 = 100% profit increase. Even if ½ as many customers you still have 50% increased profit.

Ex. 20 people buy at $10 margin = $200 profit

Ex. 10 people buy at $20 margin = $200 profit

Which is riskier?

-Transitional rate for current clients + scarcity

-Increased rate for new clients


And if you’d like to get access to a 3-day course where we show you how to build and sell a $1k coaching program, just type “offer1k” in the chat below.

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.