If you know you need to increase your prices, but you’re afraid you’ll lose clients and sales - I’ve got good news.
Over the next 5 minutes, I am going to walk you through how I have structured price increases to make sure clients are happy to pay the increased rate to work with me.
And if you’d like to get access to a 3-day course where we show you how to build and sell a $1k coaching program, just type “offer1k” in the chat below.
For those of you who don’t know me… My name is Matt Walrath, I’m the co-owner of Beyond Macros a nutrition coaching business that served over 1000 high ticket nutrition clients, and now I teach nutrition coaches like you how to build a nutrition coaching business you are proud of through our VIP Coach mentorship Programs.
Over the next 5 minutes, I am going to walk you through how I have structured price increases to make sure clients are happy to pay the increased rate to work with me.
Main Points
-Profit increase from increased rates
Ex. $15→25 is less than 50% price increase but increased margin from $10→20 = 100% profit increase. Even if ½ as many customers you still have 50% increased profit.
Ex. 20 people buy at $10 margin = $200 profit
Ex. 10 people buy at $20 margin = $200 profit
Which is riskier?
-Transitional rate for current clients + scarcity
-Increased rate for new clients
And if you’d like to get access to a 3-day course where we show you how to build and sell a $1k coaching program, just type “offer1k” in the chat below.
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