Beyond the Noise - the PRWeek podcast
A panel of industry experts discuss the issues the latest news and hot topics you need to know in PR and communications. Hosted on Acast. See acast.com/privacy for more information.
Episodes
September 8, 2017 • 52 mins
The Line - PRWeek's sports podcast - Episode 1: How big player transfers became a marketing storyHosted by Danny Rogers and Richard GillisWith special guests:Amanda Docherty, Director of Dial Square and former head of comms at Arsenal Football Club and the FAJim Dowling, Managing Director of Cake, the Havas sport and entertainment agencyTariq Panja, The New York Times journalist and author of Football's Secret TradeThe Line is supp...
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The Line - PRWeek's sports podcast - Episode 2: NFL, Premier League, rugby - sport's global question
September 21, 2017 • 37 mins
Hosted by PRWeek editor-in-chief Danny Rogers and author and journalist Richard Gillis, The Line asks "do tribes scale?" as the NFL returns to London this weekend.With special guests:Steve Martin, CEO of M&C Saatchi Sport and EntertainmentGarry Cook, former CEO of Manchester City and chief global brand officer for UFCNicky Horne, former Channel 4 American football presenter and all-round broadcast legendThe NFL comes to London agai...
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October 6, 2017 • 32 mins
Hosted by PRWeek editor-in-chief Danny Rogers and author and journalist Richard Gillis, episode three of The Line discusses Ben Stokes' off-field boxing career and what it's like when a client is in the eye of a PR storm.Sex, violence, booze and drugs. And that's just before we talk about brown envelopes full of cash and dawn raids in Swiss hotels. Sometimes it feels like sport lunges from one big PR crisis to the next, keeping a w...
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October 19, 2017 • 43 mins
Hosted by PRWeek editor-in-chief Danny Rogers and author and journalist Richard Gillis, episode four of The Line lifts the lid on the phenomenon that is Arsenal Fan TV and discusses how fan-based influencers in sport are changing the game.Special guest, Arsenal Fan TV founder Robbie Lyall, explains how the YouTube channel – which now boasts more than 350,000 subscribers began and what has made it so popular.Should we be treating it...
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November 3, 2017 • 43 mins
With a few high-profile exceptions, sport sponsorship has long felt like a men-only club. Between 0.5% & 3% of event sponsorship goes to women sport, yet the market for women's professional sport is growing fast, with a higher media profile than ever before.London 2012 created a generation of brilliant new female stars who were embraced by an enthusiastic public.Strong, sexy & smart, women athletes are telling a whole new sports st...
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November 17, 2017 • 35 mins
Brian Moore has made the transition from player to pundit look deceptively easy. The former England rugby star is today one of the most distinctive & authoritative voices in sports broadcasting & news media, working for the BBC & Daily Telegraph & establishing his own rugby podcast Full Contact, which is a cult hit among sports fans of all ages.In the latest episode of The Line, Moore talks to The Line’s regular host Richard Gillis...
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December 3, 2017 • 46 mins
What’s the point of a sports agency? Big Sport sits at the epicentre of content, media & technology, offering fame & engagement to the right brands with the right strategy.But get it wrong & sponsors face the backlash of fans & viewers alike, so the value of good advice comes at a premium.This week, The Line tackles the big questions facing the agency sector, which has evolved from its corner in the comms industry to offer a wide r...
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December 18, 2017 • 35 mins
Pochettino, Neymar and the Spurs Jinx Sunday Times best-selling author, journalist & Sky Sports analyst Guillem Ballague talks to Richard Gillis about Brave New World, his new biography of Spurs' highly rated young manager Mauricio Pochettino, the most talked-about sports book of the year.It’s a rare glimpse inside football’s inner sanctum and one which has proved highly controversial: the book was blamed for Spurs dip in form, lea...
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January 29, 2018 • 45 mins
In the new episode of The Line, Richard Gillis & Danny Rogers talk to Jermaine Jenas, the former England & Premier League star who is one of the rising stars of sports broadcasting.The conversation starts in 2006 in Baden Baden, at the England team's during the ill-fated Fifa World Cup campaign, which won more headlines for WAGs, Beckham-mania and tabloid stings than football matches.This summer, Jenas is part of the BBC's team in ...
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March 10, 2020 • 38 mins
2 Apr 2019, 11:06Billed as Coachella of the Caribbean, last year’s Fyre Festival ended up more like the Hunger Games leaving thousands of rich millennials stranded on a tropical island. An army of influencers, including Kendall Jenner, helped sell out the festival, but few apologised for misleading their fans. Billions are being spent on influencer marketing each year, but are brands being ripped off? We’re joined by Karmarama’s Ka...
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March 10, 2020 • 55 mins
3 May 2019, 16:56Each year PRWeek analyses the top 150 consultancies in the UK and some of the key trends in the market. In this special podcast, Ketchum's Jo-ann Robertson, Golin's Bibi Hilton and W's Warren Johnson joins PRWeek's John Harrington to debate the major findings, including opportunities and challenges, talent and diversity, pitching, and the service areas that agencies are increasingly investing in.
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March 10, 2020 • 52 mins
12 Jun 2019, 08:00Pitching has recently been described as “broken” and a “shit show” by prominent agency leaders. In this episode we look at the pitch process and discuss whether it is fit for purpose and what can be done to improve. To unpack pitching, we are joined by James Herring from Taylor Herring, Mandy Sharp from Tin Man and Snapchat’s director of international communications, Tanya Ridd.
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March 10, 2020 • 44 mins
10 Jul 2019, 17:03At this year’s Cannes Lions Festival of Creativity,established PR consultancies failed to score the top prize in the PR Lions. Is this a sign that PR agencies are still lagging in the creative stakes or is their cause for optimism? Edelman’s Michelle Hutton, Weber Shandwick’s James Nester and The Romans' OttilieRatcliffe join us to discuss creativity in PR.
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March 10, 2020 • 44 mins
30 Jul 2019, 15:02Agency leaders and many marketers believe the pitching process isn’t fit for purpose, but is this view shard by new business and procurement consultants? The answer is ‘yes’ and ‘no’. The process is far from perfect and can be improved, but us still a vital mechanism in how clients choose agency partners. That’s the verdict of procurement guru Tina Fegent and new business experts Tony Spong (AAR) and Charlie Carpe...
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March 10, 2020 • 45 mins
14 Oct 2019, 15:57Agencies and brands are investing more of their marketing budgets into social cause campaigns, but not all are getting it right. Woke-washing has become a concern and some marketers are reluctant to be called out as hypocrites. Global expert on purpose marketing Sue Garrard used to lead Unilever’s sustainability and comms program. She joins Blurred co-founder Nik Govier and Freuds partner Lotte Jones to discuss wh...
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March 10, 2020 • 38 mins
25 Nov 2019, 14:17Is it possible for an industry that is known for its 'always on' culture and insane deadlines to work flexibly? The answer is 'yes', but to date there are only a handful of agencies that do flexible working well. Some leading lights in flexible working, Golin's Bib Hilton, The PR Network's George Blizzard, Radioactive PR's Rich Leigh and Sesame's Emily Buckland, share their experiences and have called for a broade...
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March 10, 2020 • 48 mins
27 Nov 2019, 15:35PR professionals from ethnic minority backgrounds are being held back in their careers in what is a largely white industry. A combination of prejudice in the recruitment process, unconscious bias that favours white employees, apathy about the issue, and a lack of understanding is holding back BAME talent. BME PR Pros’ Elizabeth Bananuka, Manifest’s Julian Obubo and WX’s Zoe Stafford discuss the problem, why it exi...
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March 10, 2020 • 41 mins
3 Mar, 09:20A record number of brands are sponsoring athletes and teams at the Tokyo Olympic Games. It proves the 'five rings' are still a major draw – but can sponsorship in such a cluttered environment deliver value? British Olympic Association’s Tim Ellerton, H+K’s Jamie Corr, M&C Saatchi Sport & Entertainment's Jamie-Wynne Morgan and The Playbook’s Nick Meakin discuss how brands are making the most of the Olympics, and other tr...
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April 15, 2020 • 35 mins
Business communications during the coronavirus crisis requires a completely new approach to messaging and tone. People do not want to be marketed to and companies have quickly had to move away from behaving like brands towards acting like businesses that serve a genuine purpose. Blurred CEO Nik Govier and Frank managing partner Andrew Bloch join PRWeek's Arvind Hickman to debate how to strike the right tone in such unprecedented an...
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April 22, 2020 • 39 mins
Communications and PR is playing a critical role helping businesses in some of the industries hardest hit by the coronavirus crisis. Rooster managing director James Brooke and Palm PR founding director Liam Keogh take us through the challenges faced by travel, tourism and hospitality, and how the crisis is having a major impact on their own agencies.
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