Creating a Brand That Stands for Something Bigger

From scaling an eight-figure tech company to brewing a better future—Joe Chura's entrepreneurial journey is anything but ordinary. In this episode, Joe shares how a personal health transformation led him to launch Go Brewing, a non-alcoholic beer brand built on innovation, resilience, and a deep passion for wellness. We dive into his path from "pixels to pints," why brewing their own beer (literally from scratch) was non-negotiable, and how digital marketing superpowers fueled Go Brewing’s explosive DTC growth.

Joe also unpacks the wild ride of building a physical product brand versus scaling software, from managing cost of goods to wrestling brewing machines that just won't cooperate. We hear the inside story of Go Brewing’s creative expansion into functional beverages, partnerships with legends like Rich Roll, and a surprising look at why California remains the brand’s "white whale" market.

Plus, Joe drops some seriously gold entrepreneurial wisdom—why empowering your team matters, how brands should be built around feelings, and why the best way to create luck is to just GO. If you're ready for a crash course in gutsy decision-making, brand building, and beer that won’t give you a hangover, you’ll love this one
 

Takeaways

• Create Your Own Luck: Entrepreneurship favors those who start moving even when the path isn't clear. Mood follows action.
• Brand from the Heart: Build your business around the feeling you want your customers to have—not just the product you sell.
• Resilience is the Real Superpower: From brewing setbacks to distribution hurdles, scaling a physical product demands a whole new level of patience, grit, and problem-solving.
• Direct-to-Consumer Wins Big: Strong online marketing and loyal audiences can fast-track even a niche product into massive growth.
• Team Empowerment is Key: Great leaders don’t micromanage—they give the destination and let the team build the directions.