From Logo to Legacy: What Branding Really Means

Most entrepreneurs start out thinking they need a logo and a website. But branding goes so much deeper—it’s about shaping perception, standing out, and creating an authentic identity that attracts the right people.

In this episode, I sit down with Re Perez, a global branding expert and the founder of Branding for the People. Re’s story is incredible—he went from corporate branding in New York to launching his own agency, betting on himself with no list, no audience, and still pulling off a six-figure event right out of the gate.

We dive into:

• The “aha” moment when Re realized he wasn’t meant for corporate politics and took the leap into entrepreneurship.
• How he launched his agency by charging bold prices and enrolling people into his vision—even when others said it wouldn’t work.
• Why his book “Your Brand Should Be Gay (Even If You’re Not)” challenges the way we think about authenticity and boldness in branding.
• The difference between just having a business and actually building a brand that pulls in your dream clients.
• Why being polarizing can be one of the most powerful branding tools you have.
• His favorite case studies, from small LSAT prep companies to multi-location businesses that scaled massively because of branding clarity.
• And finally, how he’s now helping entrepreneurs build not just one brand, but an ecosystem of brands in the era of AI.
   

This conversation isn’t just about branding—it’s about courage, clarity, and betting on yourself. Re’s journey is packed with lessons every entrepreneur can apply right now.

Key Takeaways

• Branding is not your logo—it’s the perception people have about you before you even walk in the room.
• Not everyone is meant to be your client, and that’s okay.
• Authenticity and boldness will push some people away but pull the right people toward you.
• Vision + execution beats waiting until you “feel ready.”