Telling Stories and Honoring History Through Sustainable Craft Spirits

Summary

Isco Spirits is not your typical distillery. Founded by Manya Rubenstein and located in an old steel mill in Providence, Rhode Island, Isco stands as the city’s first distillery since Prohibition. With deep ties to the local artisan community and a commitment to sustainable practices, Isco produces a range of unique, handcrafted spirits. Their products, like Structural Vodka and Blue Velvet Bourbon, aren't just drinks—they’re stories in a bottle. By incorporating elements of regenerative farming and coastal inspiration, Isco creates products that reflect the history and natural beauty of Rhode Island, blending creativity, craftsmanship, and eco-consciousness into every sip.

Manya’s entrepreneurial journey is a masterclass in adaptability. Opening the distillery in March 2020, right as the world was shutting down due to the pandemic, required bold pivots and quick thinking. Originally designed to welcome guests into a tasting room experience, Isco quickly shifted to making hand sanitizer and engaging with customers through direct sales. From that challenging beginning, Isco evolved into a brand known for its imaginative offerings like Ostrata, a vodka distilled with oysters, and Sea Flow gin, which incorporates seaweed as a key ingredient. These products are inspired by Rhode Island’s coastal heritage and highlight Manya’s goal of using spirits as a medium for storytelling.

At the heart of Isco is a commitment to sustainability, innovation, and community. From supporting local farms and reusing spent grains to crafting spirits that honor the ocean, Isco’s approach extends far beyond production. Their “Night of Cheer” holiday event showcases their passion for giving back, collecting donations for local causes while bringing people together for a festive experience. With plans for expanded distribution and new products on the horizon, Manya's vision remains clear: create exceptional, thoughtful spirits that spark connection, tell stories, and celebrate the place they call home.

 

Takeaways

• Resilience Sparks Innovation: Isco's ability to pivot during the 2020 pandemic shows how entrepreneurs can turn adversity into opportunity, finding creative ways to stay relevant and connected with their audience.
• Sustainability Creates a Competitive Edge: By focusing on regenerative farming, eco-friendly production, and coastal conservation, Isco isn't just making spirits—they’re building a movement. Their use of oysters, seaweed, and farm-grown grains differentiates them in the competitive distilling industry.
• Storytelling as a Brand Strategy: Isco Spirits tells a larger story through its products, branding, and community events like "Night of Cheer." By weaving local history, environmental awareness, and artistry into each spirit, Isco builds a deeper emotional connection with consumers.