The Entrepreneur’s Playbook for Catching Trends, Avoiding Burnout, and Scaling Big

From selling chocolates at age five to closing $60K deals in a single week, Andrew Kroeze’s entrepreneurial journey is anything but ordinary. In this episode, Tyler Jorgenson sits down with Andrew to unpack how childhood hustles, a timely mindset shift, and the right environment helped him scale multiple six- and seven-figure businesses. You’ll hear how a simple mantra—“I am the master of my fate, the captain of my soul”—sparked a personal transformation that became the foundation for his business success.

Andrew gets real about burnout, how he rebuilt his approach to entrepreneurship, and why surrounding yourself with the right people is the ultimate growth hack. From running a Facebook group of 24,000 members to closing million-dollar days at live events, he breaks down the difference between taking “massive imperfect action” and building systems that keep you sane, profitable, and fulfilled.

And it’s not all spreadsheets and strategy—Andrew dives deep into his “Emotional Alchemy” framework, revealing how entrepreneurs can master their state with neuroscience-backed rituals. Plus, he shares his love for shaking up the “snow globe” of life with travel, the trends that can make or break a business, and how to stay authentic without oversharing. Whether you’re grinding out your first $1,500 in profit or leading a seven-figure team, this conversation will leave you fired up to rewrite your own story.

Takeaways

• Your network shapes your net worth – Leveling up your environment and connections can transform both your personal and professional life.
• Frameworks beat burnout – Sustainable success comes from systems, delegation, and automation, not endless hustle.
• Trends are your ticket – Catching (and riding) the right market waves can catapult your business faster than brute force.
• Authenticity has a method – Sharing your story with intention creates connection without crossing into overshare territory.
• Master your state daily – Use Andrew’s “Emotional Alchemy” rituals to decrease stress, boost focus, and stay in creative flow.
   

Chapters

00:00 Introduction to Andrew Kroeze

01:20 The Entrepreneurial Journey Begins

03:14 First Steps into Real Entrepreneurship

06:15 Overcoming Personal Struggles

09:39 Building a Successful Agency

11:49 The Importance of Environment and Community

15:44 Learning from Past Mistakes

18:50 Catching Trends in Business

20:21 Authenticity and Storytelling in Business

29:51 Personal Goals and Future Aspirations