Have you ever thought about running an event in space? Yeah… me neither—until today.
In this episode, I sit down with Brody Lee, an entrepreneur who turned a near-death experience into a mission to change the world through human connection. From selling fake hall passes in high school to closing $20k at his very first (one-person!) event, Brody’s journey is nothing short of wild.
We dive into how events aren’t just about selling from the stage—they’re about curating transformational experiences that respect the real costs people pay to show up: their money, time, and relationships. Brody breaks down why treating your attendees like ATMs is a losing game, how he built (and walked away from) a $3.5M business, and why he’s now aiming for a billion-dollar moonshot with events that could literally take us to the stars.
If you’ve ever wondered how to create meaningful, profitable events—or if you just need a reminder of what’s possible when you refuse to quit—this is an episode you’ll want to grab a front-row seat for.
What You’ll Learn:
- How a life-changing wake-up call set Brody on the entrepreneurial path
- The surprising $20k lesson from his very first event (with one attendee)
- Why most events fail—and how to make yours unforgettable
- The “conversion content” approach that inspires people to work with you (without pressure tactics)
- Why hugs matter more to your business than you think
- Brody’s audacious plan to run a philanthropic event… in space
Chapters
00:00 Welcome & Space Conference Joke
00:38 Brody’s Wake-Up Call: Overdose to Clarity
02:40 Starting His First Business After Tony Robbins Event
05:01 The One-Person Event That Made $20K
06:47 Lessons on Empty Rooms & Event Marketing
07:49 From Apple to $1.3M in Year One
08:55 Scaling, Burning Out & Walking Away from $3.5M
11:15 Why Most Events Fail (and How to Fix Them)
13:50 Respecting the True Cost of Attending Events
15:43 Selling with Impact (Not Pressure)
19:25 Tony Robbins as the Gold Standard of Events
21:03 Why Virtual Can’t Replace Hugs & Hallway Connections
22:39 The Future of Events: AI, Impact & Revolution
24:41 Project Orelis: A $10B Event in Space
26:45 Brody’s U.S. Bucket List & Travel Goals
27:29 Wrap-Up & Call to Action
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